Red Dead Redemption “Cost $70 Million” “Must Sell 4 Million”


Red Dead Redemption, Rockstar’s “most ambitious game to date” (though not on the PS3), has been a huge commercial and critical success, but still needs to sell at least 4 million copies just to break even, analysts say.

The game’s development cost is estimated to be in excess of 70 million dollars, “suggesting a 4.0 million unit ship break-even estimate,” says one analyst.

However, the game looks to be on course to easily meet even this huge figure, says another:

“On the heels of a large marketing campaign and impressive critical acclaim Red Dead is selling extremely well, and should lead to Q3 guidance above consensus.

We believe management originally budgeted Red Dead to ship 1-2M units during the quarter, but is now seeing demand for at least 2-3M units.

As a result, many retailers were quickly left out of stock, which is now driving robust re-orders. As a result, we think Take-Two could see sales of 3M units in the July quarter, and as much as 4-5M units by the end of the year. We are raising our Q3 estimates to reflect 3M units, up from 2M units.”

This would mean total sales in the region of a quarter of a billion dollars – certainly a blockbuster by any standard.

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    Comment by Anonymous
    23:34 06/06/2010 # ! Neutral (+0.2)

    A US$70,000,000 game with full of bugs and glitches. Nothin but shooting cowboy faggots, stupid concept, and riding invisible horses. Graphics aren't that great. Gameplay boring as hell. Save your money and go buy a pirated copy in the 360. REALLY DEAD Redemption sucks balls.

    Comment by Anonymous

    Played over 60 hours without any glitch or bugs. Graphics aren't great?? Please don't argument without playing the game.

    Comment by Anonymous
    23:41 06/06/2010 # ! Neutral (+0.2)

    IGN and Gamespot were paid to give this piece of liquid crap of a game a high rating. I had more fun playing Lost Planet 2, UNCHARTED 2, and Gears of War than this load of bull. Red Neck Redemption is boring as those who like the game.

    Comment by Anonymous

    A little butthurt huh?

    Comment by Anonymous
    20:05 06/06/2010 # ! Neutral (+0.2)

    GAME IS JUST ANOTHER BORING MOVIE!!! When will next gen devs LEARN THAT GAMES SHOULDN'T BE 90% MOVIES. I had MORE FUN play an ugly ass game like Nier compared to Red crap Dead or FFXIII movie adventures.

    Btw freeroam just gets boring as hell after 5 hours. A Japanese dev even pointed that out(which is why most of us like their linear games) With boring freeroam you already see everything the boring game has to offer.

    Comment by Anonymous


    Did... you even play the game?

    Comment by Anonymous

    Movie? What the hell? The game had maybe max 8 min cutscenes before gameplay so you can't compare to example MGS4's hour of briefing + 30min cutscenes.

    Learn the facts and go play your Nier.

    Comment by Anonymous

    " GAME IS JUST ANOTHER BORING MOVIE!!! When will next gen devs LEARN THAT GAMES SHOULDN'T BE 90% MOVIES. I had MORE FUN play an ugly ass game like Nier compared to Red crap Dead or FFXIII movie adventures.

    Btw freeroam just gets boring as hell after 5 hours. A Japanese dev even pointed that out(which is why most of us like their linear games) With boring freeroam you already see everything the boring game has to offer. "

    YOU ARE A DICK HEAD........

    Comment by flood
    20:25 06/06/2010 # ! Neutral (-0.2)

    Hmm.... odd. IMHO, free-roam sandbox games NEVER get boring... Just playing GTAIV sniping people and avoiding cops never gets boring for me. And online play is an awesome added bonus. Now I play RDR and I doubt I'd get bored that easily.

    still, you're right about the "GAMES SHOULDN'T BE 90% MOVIES" part. I enjoyed Fallout3, Dragon Age possibly more than.... wait.. well, now that I think about it, Uncharted 2, Modern Warfare 2 and even Red Dead Redemption, although had a fixed storyline, I enjoyed it a lot more than the games wherein you create your own path..

    But yeah I guess they should've made Red Dead Redemption with more freedom of choices.. Rather than freedom of movement and exploration.

    Comment by Anonymous

    Most of who ??

    Comment by Anonymous
    00:19 07/06/2010 # ! Neutral (0)

    If they made this a PS3 exclusive, they would have made more money. By making it cross platform, they were not able to maximize the power of the Cell, and thus people are not buying it.

    Comment by Anonymous

    You are joking right? Please tell me you are joking.

    Comment by Anonymous
    02:02 07/06/2010 # ! Neutral (0)

    $70 million? Are you kidding me! It's not a movie! Pay the programmers, pay the voice actors, a few ads....maybe $10 or $20 million, but not $70 million. What if the game is a dud and doesn't sell? Hugh loss and fired workers!

    Comment by Anonymous
    03:29 07/06/2010 # ! Neutral (0)

    I feel sorry for this...'Hugh'.

    Comment by Anonymous
    10:15 07/06/2010 # ! Neutral (0)

    I lol'd xD

    Comment by Anonymous
    22:08 06/06/2010 # ! Neutral (0)

    I hunted for the title in countless game stops the second I received pay, been 6 days now and still not a single person from my country has their hikky hands on the shit....

    Comment by Anonymous
    19:57 06/06/2010 # ! Neutral (0)

    "Though not on the PS3"?
    Really? 'Cause it's the same game as the Xbox 360 version. Unless, somehow, for some reason, Rockstar delivered a different version to the PS3. In that case, I'll gladly shut up.

    Comment by Anonymous
    20:35 06/06/2010 # ! Neutral (0)

    Content is the same ,but the screen res ,framerate and details are worse :] .

    Comment by Anonymous

    So then you agree that the game is just as ambitious as the 360 version?


    Comment by Anonymous

    Still plays very good and looks pretty as hell. I don't really get these console comparisons. Especially when the difference isn't major.

    Comment by Anonymous
    17:40 06/06/2010 # ! Neutral (0)

    The game’s development cost is estimated to be in excess of 70 million dollars, “suggesting a 4.0 million unit ship break-even estimate,” says one analyst.

    even estimate,” says one analyst.


    says one analyst.



    Comment by Anonymous
    23:36 06/06/2010 # ! Neutral (0)

    Ei Anon 17:40 06/06/2010. Leave Arefact alone. YOU'RE THE SHIT STORY HERE!!!

    Avatar of Artefact
    Comment by Artefact

    Has it occurred to you that Rockstar don't publish these kinds of estimates, and if they did it would be foolish to believe them?

    Comment by Anonymous
    01:52 13/06/2010 # ! Neutral (0)

    Anyone bashing this game is an insular faggot. Go fondle your fucking anime toys. Yes I added that last sentence in to be a hypocrite, it gives me an erection when I contradict myself.

    Comment by Anonymous
    02:58 07/08/2011 # ! Neutral (0)

    Amen men to the first part of your comment.

    Comment by Anonymous
    09:15 07/06/2010 # ! Neutral (0)

    I think making it a Western game was a very bad choice.
    Not enough fans anymore.

    Comment by Anonymous
    10:19 07/06/2010 # ! Neutral (0)

    Yeah I agree. Some kids these days won't get into Old West like in the past. Which is a shame because the game is great.

    Comment by Anonymous
    02:58 07/08/2011 # ! Neutral (0)

    Are you guys serious?

    Comment by Anonymous
    07:01 07/06/2010 # ! Neutral (0)

    Anyone accusing RDR of being a movie clearly hasn't played it. A huge amount of the dialog between characters takes place DURING gameplay rather than during a cutscene.

    Granted, it shouldn't have taken devs this long to figure out you can pace character development with interactivity, but better late than never.

    Comment by Anonymous
    05:37 07/06/2010 # ! Neutral (0)

    gotta love that gamer sense of entitlement.

    Comment by Anonymous
    10:15 07/06/2010 # ! Neutral (0)

    I can't understand why the even bother to create anything else except's the best choice=| anything related to gta would sell like hot pancakes...Even if it would be some whore simulator..
    Why western?=|..i just don't get it=|Who likes western anyway?...
    As someone said..It's just a gta with why bother..

    Comment by Anonymous
    11:09 07/06/2010 # ! Neutral (0)

    Rockstar has the rep and money to make a game like this. Sure, it's a sandbox gutter game, but atleast it was different. Oh noes, it's not some douche bro with rampaging muscles or a weeboo andro angsting queer rehashed fantasy setting where you "save the world".

    It's different. And goddamn it, atleast it tried outside of every goddamn boring game that's come out the last five years. A hero is not you, John Marsten

    Comment by Anonymous
    13:54 06/06/2010 # ! Neutral (0)

    Now we must wait and see who's gonna make a movie about it....

    Comment by Anonymous
    09:50 07/06/2010 # ! Neutral (0)

    It has potential.

    Comment by Anonymous
    13:55 06/06/2010 # ! Neutral (0)

    I'm really enjoying my copy so far. Glad to see it's a success.

    Comment by Anonymous
    13:50 06/06/2010 # ! Neutral (0)

    Why does such a shitty game cost 70 million to make?

    Avatar of Reizo
    Comment by Reizo
    14:31 06/06/2010 # ! Neutral (0)

    Implying RDR is shitty, which it isn't. That $70 million really paid off.

    Comment by Anonymous
    13:48 06/06/2010 # ! Neutral (0)

    This game is blowing anything the Japanese make right now out of the water. The western game studios are finally making the must have games and Japan is lagging behind

    Avatar of Caligastia
    Comment by Caligastia
    14:15 07/06/2010 # ! Neutral (0)

    Amen. As a person who has enjoyed JRPGs and the presence of japanese culture and art in gaming, I just hope japanese developers react appropriately.

    I can't help to feel that they just can't grasp what makes great western games nowadays and why they have success. It's about compelling storylines, characters and originality, things that seem to have degraded in japanese games over the last few years, especially in JRPGs of course.

    Comment by Anonymous
    13:45 06/06/2010 # ! Neutral (0)

    i agreed Zelnick said. GTA IV, while fun and enjoyable is, in my opinion, "less great" that RDR. I don't know i guess it is because i've played the OTHER gta games but RDR does look like a fresh take on a memorable genre in games (even if it already had 2 other games).

    Avatar of moebius22
    Comment by moebius22
    14:13 06/06/2010 # ! Neutral (0)

    It's an impressive game in terms of scope, even if the graphics leave something to be desired in spots.

    This game should sell very well all over the U.S., and especially in the West and Midwestern United States.

    Comment by Anonymous
    14:27 06/06/2010 # ! Neutral (0)

    Fuck Rockstar. After what I heard about their treatment of the game's developers, they can kiss a dick. Oh, and you know why it's selling so well? Quality has nothing to do with it. That huge wad of cash you hear about went into MARKETING this game more than developing it.

    -The characters (aside from the main character) are all flat rehashes of old western stereotypes.
    -The female characters come and go without having ANY emotional value (and the way they just fucking up and vanish too, DAMN that's shitty writing!)
    -The ending was stupid also. Not the first ending, the "real" ending. I won't spoil it anymore than this: It was a fucking anticlimactic scene, then the credits
    -The game is empty compared to GTA (pick a version). On the 360 it's just invisible barriers, mountains, and grass. On the PS3, its invisible barriers, mountains, and desert.

    Overall, the story was great until it got halfway, then it went down hill. The characters, aside from the MC, are forgettable to the point where the game seems to forget them itself! Want to know what games SHOULD get this kind of attention?
    *Trauma Team (Wii)* *Nier (PS3)* *Persona 3&4 (PS2)*
    Hell, "Trauma Team" has moving pictures instead of 3D graphics, but ATLUS hired REAL VAs, so the drama they want to convey (which is fantastic) is done so professionally. And no, I'm not a wieboo or whatever. I just appreciate a narrative that isn't half-assed and voice acting that requires real talent. I WISH Western game makers had the foresight to hire Amanda Wynn-Lee or Liam O'Brian for Western original products.

    Comment by Anonymous
    10:00 07/06/2010 # ! Neutral (0)

    Nier? Don't joke around please. Buying that game is like throwing money out of the window.

    Avatar of Myballz
    Comment by Myballz
    14:31 06/06/2010 # ! Neutral (0)

    They can Eat a dick or suck a dick?

    Comment by Anonymous
    16:07 06/06/2010 # ! Neutral (0)

    LOL Nier..that game sucks. Yes I have played it.

    Comment by Anonymous
    14:01 27/10/2011 # ! Neutral (0)

    You obviously didn't play it for long.

    Avatar of alidan
    Comment by alidan
    16:31 06/06/2010 # ! Neutral (0)

    i should say i havent played it, that being said there are a few things i want to point out.

    everything i watched, the va was great.

    and in porfessional va there are 3 kinds.

    amateur - this is hit or miss, some are great, some blow cock, but these are usually just background shit.

    mid pro - these are almost always complete shit. they can only va one way sell and cant do shit any other way but that one, you know the stereo type captain kirk voice? that is a mid pro

    true pro - we dont have many of these for va in america, even great actors suck at voice acting half the time. but if you want to see a real one, look at spike from cowboy bebop.

    now as for glitches, they are in every game. and sandbox games are notorious for being a fucking bitch to debug, if the game is playable more than 90% of the time, you have nothing to bitch about.

    others have more or less told you the other parts i believe.

    Avatar of Esau
    Comment by Esau
    14:56 06/06/2010 # ! Neutral (0)

    I have to disagree. I found the majority of the characters to be interesting Rockstar-esque takes on admittedly Western stereotypes. I've become incredibly bored of the Rockstar tendency to over-parody their characters, but I found RDR to be an odd pleasure.

    I have to mostly disagree with your observation of the female characters. All of two of them, by the way. Three, if we count one rather unimportant one. In any case, this is not something to blame on the writing, but rather on the structure of gameplay. Rockstar games have never been about being able to revisit old characters, and thus once missions involving them are finished, the characters don't stick around.

    I don't see a particular means by which it could be different. What were you looking for, a dating sim? Marston's a married man.

    As for the game being empty, it's the Wild fucking West. The wilderness is mostly barren because it's the goddamn wilderness. It possesses enough life to fairly simulate the world around it, with creatures and characters moving throughout it. The cities are relatively populated, and have various things to do in them. I think you're just irritated that there weren't gigantic cities, which would have been rather contrary to the game and presented no real benefit.

    All in all, I simply can't agree with where you're coming from.

    Avatar of Artefact
    Comment by Artefact

    I'd disagree too, but I do think he has a valid point with the emptiness - there really is very little to do outside story missions, and in free form play the game is rather unbalanced, there being little viability in banditry, no possibility of productive cowboy antics, and the only really lucrative trade being hunting.

    Comment by Anonymous
    16:45 06/06/2010 # ! Neutral (0)

    Yes, it's all due to marketing. You are one of the geniuses to figure out this super industry secret. If some crappy game fails to sell, then obviously it must be because they didn't advertise enough.

    Why don't you go hire yourself out to some of those failed car manufacturers or airline companies? Those morons running the company obviously need a dose of your clever corporate strategy.


    Comment by Anonymous
    15:07 06/06/2010 # ! Neutral (0)

    Great game, I seriously hope that they can recoup the development costs made. They deserve it.

    And for the people going "So much money on marketing!?" That is normal practice in the game industry, developers only get a fraction of the actual sales.

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