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Project Natal: “$150” “Casuals Only”

project-natal-xbox-360

Project Natal, Microsoft’s “revolutionary” new Xbox 360 controller system, is set to cost $150 and is due for release October 26th, according to leaked details.

The $150 unit will also be sold as a $300 bundle with the Xbox 360 Arcade. Early listings of the controller at a $200 price point have been repudiated, but the initial sub-$100 hype seems unlikely, lending credence to the $150 price.

The “Project Natal” label is also finally due to be scrapped at E3 in favour of a proper marketer friendly name, it is said.

Unurprisingly, casual and family players are to be the main target for the device, says the leaker:

“Microsoft expects to sell millions and millions of Natal units in its first year on the market so you can expect the software launch line-up to target non-traditional gamers.

A major marketing campaign will also play a key role in attracting and educating the expanded audience about Xbox 360’s controller-free revolution.”

Microsoft naturally declines to comment.

The leak is by way of an unspecified but “trusted” US publisher, and so can be considered comparatively reliable as leaks go.

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