Japan’s army is harnessing the power of moe in a series of anime styled recruiting posters, produced in collaboration with anime studio Ufotable and distributed to schools in the hopes of securing recruits.
The MOD’s official page (actually an initiative of the Tokushima Provincial Cooperation Office) for the campaign is here, in case anyone is having difficulty believing this (which seems unlikely).
The objective is said to be to “give schoolchildren and students a poster they’d like to put up in their rooms.”
For those wondering, the lady in the picture is an air force Staff Sergeant wearing a JASDF summer uniform.
According to some reports applicants for SDF positions are actually far in excess of requirements, suggesting the PR value of affixing a pleasant female face to the nation’s armed forces may be of rather greater utility than the rather dubious value of recruiting anime fans…
Just like U.S. ads : “be all you can be” with flashy images of people doing exciting things
But never show that the guys that clean the wc are G.I.s too.
They should use CLAMP to advertise it.
The art is kinda like To Aru’s
Heck, I’ll join the JASDF, the JSDF, or any other Japan’s Self-Defense Force… if they accept applicants from foreign country, and if Mecha were parts of the forces.
They should buy some F22s and paint them in UN Spacey colors.
For ground units start designing mobile suits and call them mobile suits.
how does the JSDF compare to American military as far as public opinion? I mean is it looked down upon to join as someone who couldn’t cut it in college? or is it seen as a career choice with benefits and receives respect for serving the country?