To Aru Kagaku no April Fool’s Joke
- Categories: Anime, News
- Date: Apr 1, 2010 13:50 JST
- Tags: A Certain Magical Index, Internet, Kuroko, Marketing, Misaka Mikoto, Otaku
The Japanese Internet is busy celebrating April Fool’s Day, and one gag sure to amuse otaku is webhosting company Sakura Internet’s homepage, which is currently redirecting all visitors to a To Aru Kagaku themed parody of its site, complete with “To Aru”‘s prefixing nearly every site category and special deals for residents of “Academy City”.
The fun prank is actually an officially licensed one, apparently done as a mix of April Fool’s tomfoolery and Internet advertising.
It would be best to experience the website firsthand for yourself before reading too much about it – the Sakura Internet website is still redirecting visitors to the prank page and should keep on doing so for the rest of the day, but even if not, chances are that the cleverly named http://toaru.sakura.ne.jp/ will remain online for at least a while longer.
The text in the top left spells out the situation fairly clearly for any of Sakura’s potential non-otaku customers, who were probably fairly confused by all this, in the To Aru series’ style of titling, including even a English-derived furigana reading of a complicated Japanese word in tiny text, much like “Index” or “Railgun”:
とある会社の四月馬鹿(エイプリルフール)
A Certain Company’s Shigatsu Baka (April Fool)
There’s also a Flash movie that plays in the center of the page:
The Flash movie that plays when the site is loaded starts up with this とある日常の喫茶店 (A Certain Everyday Café, with ‘coffee shop’ as the furigana subtitle) title screen, and continues to show several small vignettes with Mikoto, Kuroku, Uiharu and Saten seated at their favorite café as seen in the TV series, and strangely discussing webhosting options, Saten opening up her own webpage, and so on.
There are several of these, but the first one that plays goes like so:
Mikoto: I want to start a blog, but…
Saten: A blog, huh?
Uiharu: The one we have at Judgement is definitely… (difficult, cumbersome, etc.)
Kuroko: For that, it has to be “Sakura”, Onee-sama!
The rest of them follow similarly, with large pop-up boxes at the end giving this sort of announcements:
Mikoto’s going to use them, Sakura Rental Servers!
Kuroko recommends it, Sakura Rental Servers!
Uiharu agrees, Sakura Rental Servers!
The rest of the page is a bizarre mix of their regular website’s information with lots of “To Aru”‘s sprinkled about, references to Academy City, and a healthy amount of amusing artwork.
Unfortunately, only the frontpage has been given this treatment; clicking any link besides the DVD/BD ad on the page simply links to the regular Sakura website, even the announcement for an “Academy City Sakura Rental Plan.”












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This sure is an awesome April Fool's joke. Ah, I'm still reeling from withdrawal symptoms of not being able to see more of Saten-san. XD
The four boxes below the flash panels list the services provided which seem to be relevant to the character shown:
Biribiri - Safeguard of servers from power shortage
Kuroko - In need of troubleshooting? Technical support will "teleport" to your place in no time
Uiharu - A security system that even Judgment will be amazed at
Saten - Full support provided even for Level 0s
Saten is the only one to have two frames when you mouse over it, what does the second frame say?
I'm waiting for an official 1st April joke straight from SC.
That custom To Aru logo generator at the top is pretty neat :D
Agreed. I made this:
[http://toaru.sakura.ne.jp/gen/toaru.php?color=kagaku&yoko=0&kagaku=美味しい&railgun=マンコ&kana=あーん~&]http://toaru.sakura.ne.jp/gen/toaru.php?color=kagaku&yoko=0&kagaku=%E7%BE%8E%E5%91%B3%E3%81%97%E3%81%84&railgun=%E3%83%9E%E3%83%B3%E3%82%B3&kana=%E3%81%82%E3%83%BC%E3%82%93%EF%BD%9E& [http://toaru.sakura.ne.jp/gen/toaru.php?color=kagaku&yoko=0&kagaku=美味しい&railgun=マンコ&kana=あーん~&];
The advertising tie-in is proceeding all according to KEIKAKU...
To Aru Keikaku no Doori?
T/L note: To Aru means "A Certain"
It's all according to KEIKAKU, ya' know...
a certain level 6 joke
A certain anime needs moar Mikoto X Touma action and a lot moar bad-ass Accelerator. It also needs a certain variety of bad-ass villains to kick butt!
Mikoto X Touma? Nonsense. Its need more Kuroko x Mikoto action!
Seems like an awesome joke. Too bad I missed out, the site is already back to normal.
I think exactly THAT was sankakus april fools joke.
a certain WTF?
I think i know who the fooled ones are now....
lol. That's nice.
A certain amusing joke :3
I second that!
QurikZ
MORE INDEX NOWS!
A Certain Magical Index Page.
A certain ^this
A Certain Needs More Saten.
A certain cleverly timed internet advertisement.
A certain successful advertising.
A certain soon-to-become meme.
A certain unbreakable combo
"A Certain" is now a meme
A certain chain post
A certain doori'ed keikaku?
It's all part of the keikaku
A Certain Uncertainty
A Certain new internet meme
A certain good job
A certain Scientific Joke
A certain combo breaker.
I'm so terribly sorry for that.
A certain... er.. eh?
A certain Combo breaker.
A certain April Fool
A certain...COMBO BREAKAAH!!
A certain C-C-C-Combo Breaker
A certain terrible anime.
A certain 404ed page.
Ummm... yeah.
thats my biribiri
I'm not yours
Yes, because you're Only my Railgun.
Now that's a Level 5 April Fool prank~
Certainly the best April's Fools joke from Japan so far.
Just tried it, got redirected to a certain 404 message.
Odd, someone else just reported likewise, but it seems to be working fine here...
Internet gremlins, perhaps?
Glad I put up the screenshots into this, in case the frontpage goes down shortly or if anyone else has trouble accessing the site.
Look at the url bar-it most likely has it as toaru.sakura.ne.jp/;
Remove the ';' and go.