Tokyo Anime Fair 2010 Animation Awards


The Tokyo International Anime Fair, scheduled to take place the end of March at the Tokyo Big Sight, has announced the winners of their TAF 2010 Anime Awards.

August 2009’s Summer Wars film was especially well represented, taking a number of awards, including the top Anime of the Year prize, with K-ON! and Higashi no Eden (or Eden of the East) sharing the top ranking for TV anime.


Animation of The Year – Summer Wars

Summer Wars has (of course) only been released in Japan, and strangely enough, Korea, so it’s not nearly as well known internationally as some of the other names listed below.



TV Category Excellence Award – TIE – K-ON! / Higashi no Eden

The website makes no particular mention of a tie, but instead lists the award twice, each one giving the award to these two well-known TV series.


OVA Category Excellence Award – Eve no Jikan (Time of Eve)

Eve no Jikan was an interesting project, combining 2D animation with a 3D background and being streamed online instead of being televised or sold as on OVA.

Foreign Theatrical Category Excellence Award – Wall-E

This category was more or less to be expected…

Domestic Theatrical Category Excellence Award – Summer Wars

Obviously, taking the top overall award did not disqualify Summer Wars from taking this award as well, which otherwise would most likely have gone to Evangelion 2.0 as a runner up.

Director Award – 細田 守 / Mamoru Hosoda (Summer Wars)

Hosoda is probably better known internationally for also being the director of the excellent Toki wo Kakeru Shoujo (The Girl Who Leapt Through Time.)

Original Work Award – 細田 守 / Mamoru Hosoda (Summer Wars)

This award would normally be given to the original creator of a story (such as a light novel’s original author), but here it given again to Summer War’s director, presumably for his role in developing the story in addition to the screenwriter, who instead received the award below…

Screenplay Award – 奥寺 佐渡子 / Satoko Okudera (Summer Wars)

Fine Arts Award – 武重 洋二 / Youji Takeshige (Summer Wars)

In case you’re wondering what this award is for, Takeshige was the Art Director for Summer Wars.

Character Design Award – 貞本 義行 / Yoshiyuki Sadamoto

Sadamoto is of course eternally famous for being the character designer for Evangelion, as well as being one of Gainax’s founding members.

Seiyuu Award – 神谷 浩史 / Hiroshi Kamiya (Bakemonogatari)

Kamiya performed the male lead role of Koyomi Araragi in Bakemonogatari, but is perhaps even more widely known as Itoshiki Nozomu of Sayonara Zetsubou Sensei.

Music Award – 鷺巣 詩郎 / Shirou Sagisu (Evangelion 2.0)

Sagisu has been Evangelion’s main musical composer since the original TV series, and given the amount of his original 1995 music is used in the latest Eva movies  this award must also be in recognition of the quality of Eva’s well-known soundtracks.

The Tokyo International Anime Fair opens on March 25, but will only be open to the general public from the the 27th to the 28th.

More information on the event can be found at the official English website, with the awards viewable here.

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    Comment by Anonymous
    00:33 18/02/2010 # ! Neutral (+0.2)

    summer wars really was an amazing movie. it deserves every award.

    Comment by Anonymous
    03:50 18/02/2010 # ! Neutral (0)

    MIT will be showing Summer Wars on March 1, with the director and producer in attendance. That may be your only chance to see it in the states for a while, as the only copy I've seen on the Internet so far is a low-quality Korean hardsubbed one.

    Comment by Anonymous
    06:13 18/02/2010 # ! Neutral (0)

    I see so many shota doujishins with this tanned guy from Summer Wars that it makes want to watch it >:

    Comment by Anonymous
    01:54 18/02/2010 # ! Neutral (0)

    Wow... Have to watch Summer Wars NOW!

    Avatar of Karin
    Comment by Karin
    00:24 18/02/2010 # ! Neutral (0)

    SO glad Higashi no Eden was recognized! Kind of a shame it has to share the honor with K-ON! though. K-ON!'s moe-riffic, but as far as animation quality and storyline I don't think it's in Higashi no Eden's league.

    Cannot wait to see the Eden movies...

    Comment by Anonymous
    06:07 18/02/2010 # ! Neutral (0)

    Agreed. Sad to soil Higashi no Eden's name by having it sharing a prize with the definition of moe shit.

    Comment by Anonymous
    02:02 18/02/2010 # ! Neutral (0)

    Wow that is really surprising as summer wars, while pretty decent, was not that good, a 7/10.

    It had numerous problems including poor characters that weren't developed well and a plot that didn't make much sense (some actions of the story could only be explained as the writer making so and so happen solely to make character X seem useful).

    Summer wars doesn't belong on the top 5 Anime of the year, much less the top.

    It is however worth watching if you haven't seen it yet.

    Comment by Anonymous
    03:07 18/02/2010 # ! Neutral (0)

    for the fact that it didn't make a real hit outside of japan might already proves there's something more subtle is going on here. surely, the show can be something that "only the japanese people are likely to appreciate"... but i really hope that such "domestic" complex would just stay in the "domestic award" category...

    I haven't watched summer wars, partly because i haven't come across a sub, partly i don't think the plot is as interesting as tokikake.

    Comment by Anonymous
    17:44 18/02/2010 # ! Neutral (0)

    When someone says, "the plot didn't make sense" they usually mean to say that "I didn't really understand the plot".Some people just get it and some people just don't.It's the same for every movie.

    Comment by Anonymous
    02:37 18/02/2010 # ! Neutral (0)

    For Best TV ANime Award, it's has more than 1 winner everyear.

    Avatar of Myballz
    Comment by Myballz
    08:28 19/02/2010 # ! Neutral (0)

    Eve no Jikan I liked that series I am glad it got a reward.

    Comment by Anonymous
    07:12 20/02/2010 # ! Neutral (0)

    Summer Wars is a beautiful animation. Everyone should defiantly check it out. There's also a manga, i think...

    Comment by Anonymous
    20:50 01/03/2011 # ! Neutral (0)

    I'm not gona watch anything on eatshithara's list.t

    Comment by Anonymous
    05:01 02/04/2010 # ! Neutral (0)

    They can keep their awards they've earned them as long as I got dibs on inoue and her special trophy

    Avatar of appztetra
    Comment by appztetra
    10:09 21/02/2010 # ! Neutral (0)

    Kamiya for God!

    Avatar of Shippoyasha
    Comment by Shippoyasha
    16:34 18/02/2010 # ! Neutral (0)

    Summer Wars was alright, but it wasn't THAT good IMO. I though Ponyo deserved a bit more.

    Summer Wars was like an overglorified Digimon when it was all said and done.

    Comment by Anonymous
    12:32 18/02/2010 # ! Neutral (0)

    where is bakemonogatari?


    Avatar of motaku96
    Comment by motaku96
    09:27 18/02/2010 # ! Neutral (0)

    Gonna check out summer wars and eve no jikan. Thanks for the recommendations :3

    Comment by Anonymous
    12:49 18/02/2010 # ! Neutral (0)

    It's a must watch if you haven't seen it yet. I had second thoughts of watching this movie but after watching there's no regretes.

    Comment by Anonymous
    14:27 18/02/2010 # ! Neutral (0)

    wait why is it strange that it came out in Korea?
    cuz i live in Korea and i watched it in a theater here with my friends
    Japanese with korean subtitles

    Comment by Anonymous
    00:07 18/02/2010 # ! Neutral (0)

    Summer Wars starts next week here in Singapore. Looking forward to it.

    Comment by Anonymous
    19:05 17/02/2010 # ! Neutral (0)

    March!!! I really hope the Blu-ray release of Summer Wars comes true!

    That is one nice pic for K-ON! And also now I'm really curious how Evangelion 2.0 is. TV series and the OVA was a bummer.

    Comment by Andices
    19:02 17/02/2010 # ! Neutral (0)

    Wooooo! Time of Eve got In. 6 Great episode

    Comment by Anonymous
    18:22 17/02/2010 # ! Neutral (0)

    evangelion 2.0 was awesome without a doubt but im surprised it won for music... i guess it didn't win for music "placement" cause some of the song choices for certain scenes *especially the end* were pretty bad.

    Avatar of tB
    Comment by tB
    18:08 17/02/2010 # ! Neutral (0)

    I don't see how Summer Wars being released in Korea is all that strange.

    Both countries constantly share different forms of media with eachother. Korea with their K-Dramas and YONSAMAAAA<3, Japan with their Anime. And even after that, both sides are constantly taking up eachothers' pop music and idols like candy.

    There's also more than just a few Korean/Japanese artists that have made their home in the other country. Most notably Lim Dal Young, who had originally been one of the top Manhwa artists in Korea for works like Zero but moved on to Japanese publication for Kurokami/Black God.

    Regardless, glad to see Summer Wars and Eve no Jikan get recognition. Very.

    Avatar of Quen
    Comment by Quen
    18:53 17/02/2010 # ! Neutral (0)

    I merely called it strange since it is still somewhat atypical.

    Avatar of tB
    Comment by tB
    19:20 17/02/2010 # ! Neutral (0)



    Simultaneous theatrical releases in Korean and Japan aren't that difficult because both countries typically forgo dubs for subs in order to expedite the localization process.

    And in the business of animation, studios in both countries are working closely enough with eachother that it's not all that difficult to say that they may have had the Korean script for subtitles ready before any of the actual frame-by-frame animation was started.

    Just curious.

    Comment by Anonymous
    01:55 18/02/2010 # ! Neutral (0)

    In addition, there are whole Korean portions of many famous Japanese animation studios.
    And vice-versa for Korean animation and both K and J dorama.

    Winter Sonata's anime shocked me as it used the original Korean drama's voice actors and had Japanese subtitles, despite it being a Japanese animation.

    Avatar of Quen
    Comment by Quen
    11:54 18/02/2010 # ! Neutral (0)

    I simply meant atypical to mean not typical, don't read too much into it please.

    Comment by Firetribe
    12:41 18/02/2010 # ! Neutral (0)

    I never heard of a Japanese-Korean simultaneous release ever happen before, so I can't comment on that, but regarding animation production, Korean animation divisions of Japanese studios only really exist to save money. The Japanese animators generally do the key animation whilst the Korean division does the in-between animation.That's why for some anime you see long lists ,in the credits, of names of Korean animators who are paid worse than Japanese animators, whose wages are already crappy enough...
    I don't know how close they work together, but do I recall someone in an interview asking a director from MADHOUSE, about a QUALITY show the Korean division was working on, called "The Boondocks." The director replied by saying he didn't even know the project existed...

    Comment by Anonymous
    13:52 18/02/2010 # ! Neutral (0)

    I don't know if this an insult to say this in an anime-oriented website. There are tons of Korean-American cartoonists in the American animation industry.

    Comment by Anonymous
    13:49 18/02/2010 # ! Neutral (0)

    There aren't many South Korean companies being requested to draw Japanese anime.

    Korean animators are paid better than Japanese animators. Why? 90% Canadian and American cartoon series are still drawn, colored, and animated in South Korea. South Korea is still the best place for requesting American and Canadian cartoons at a better price and quality.

    Japan used to be like that in the 80s but they aren't now.

    Avatar of Frederica Bernkastel
    18:07 17/02/2010 # ! Neutral (0)

    I have never gone on any anime fairs...I can't call myself an otaku.

    Comment by Anonymous
    07:15 19/02/2010 # ! Neutral (0)

    You don't need to be an otaku to go there ^^

    Avatar of tB
    Comment by tB
    18:16 17/02/2010 # ! Neutral (0)

    This is most likely the equivalent of the Oscars.

    I'd doubt most of the people here have been to the Oscars presentation, so I don't think it's something you need to worry your "otaku"-dom over.

    To begin with, calling yourself an "otaku" is rather ridiculous.

    Avatar of Frederica Bernkastel
    18:33 17/02/2010 # ! Neutral (0)

    Can be other way around, but ill give you sympathy anyway.
    And you're right, I need to delete the word "otaku" in my head...*brings a chainsaw*

    Comment by Anonymous
    03:03 18/02/2010 # ! Neutral (0)

    heard of the otaku elimination game?

    Comment by Anonymous
    18:30 17/02/2010 # ! Neutral (0)

    I'm sure the Oscars only costs 1000 yen for entry as well, 800 if you buy in advance!

    Comment by Anonymous
    00:27 18/02/2010 # ! Neutral (0)

    Yea but the Oscar is more global
    lets be honest only anime and the japanese might consider looking at this
    either way why would anyone pay to go see this, in the Oscars you have all the actors there, do voice actors go there or something?

    Comment by Anonymous
    00:11 18/02/2010 # ! Neutral (0)

    K-ON! is the biggest commercial success in a TV series so far. Yes yes... Bakemonogatari may have sold more DVD/Bluray but going up against the wide variety of merchandises spawned I ask you to think twice...

    Back to the topic... I have no problem with K-ON! winning an award though what irks me is that Bakemonogatari should be up there. Dare I say a gruesome 3-way tie.

    Avatar of tB
    Comment by tB
    18:47 17/02/2010 # ! Neutral (0)

    Plus plane tickets, hotel fees, meals, etc. etc. etc.

    Comment by Anonymous
    18:54 17/02/2010 # ! Neutral (0)

    My point was that an event with a ridiculously low entry fee is obviously not the equivalent to the Oscars.

    Avatar of tB
    Comment by tB
    19:11 17/02/2010 # ! Neutral (0)

    Regardless, it comes at a rather high premium for people not in the country.

    Also, for anime, it may as well be the Oscars equivalent.

    Unless there is some other award that I'm not aware of.

    Comment by Anonymous
    23:23 17/02/2010 # ! Neutral (0)


    Comment by Anonymous
    19:51 17/02/2010 # ! Neutral (0)

    Don't compare this shit to the Oscars.
    It's just not the same no matter how much you want it to be
    The Oscars is a high class event


    K-ON won something? now that's, it is a nice anime but not worth any special awards in my opinion

    Avatar of Shi nai weaboo
    Comment by Shi nai weaboo
    20:12 17/02/2010 # ! Neutral (0)


    Avatar of tB
    Comment by tB
    20:13 17/02/2010 # ! Neutral (0)

    I think you're missing my point.

    The Tokyo Anime Fair award is the single most prestigious award for TV/Theatrical anime in Japan.

    The Oscars is the single most prestigious award for Western Film.

    They're equivalent of eachother in that they're given to the best of an industry, regardless of how one might be much more lavish/classier/more internationally known than the other.

    Also, K-ON! Really doesn't deserve this award.

    The only reason by which I could see it getting it is because Kyo-ani did a good job animating it without any CHINAQUALITY going into it.

    Avatar of gundam4ever2
    Comment by gundam4ever2
    18:06 17/02/2010 # ! Neutral (0)

    Maybe I should check out Summer Wars. So far the only thing I know about it is that these a cute tanlined shota in it. I know that from the Shota hentai Doujinshi that parody the movie.

    Comment by Anonymous
    03:47 18/02/2010 # ! Neutral (0)

    I guess Pixar's Up hasn't floated off American ground much.

    Avatar of cats
    Comment by cats
    16:22 20/02/2010 # ! Neutral (0)

    Eve no jikan and Higashi no eden sure, but K-on?!?!


    How to make a "top list" worthless with 1 listing...?

    Avatar of DeathCrunch
    Comment by DeathCrunch
    21:49 17/02/2010 # ! Neutral (0)

    The only copy available right now is hard-subbed in Korean.
    You can get a English soft-sub to lay over it but it's your choice, didn't spoil it for me.

    Comment by Anonymous
    00:03 18/02/2010 # ! Neutral (0)

    Summer wars wasn't that good.
    It was ok but not good by any means.
    you never get a chance to connect with the characters. If you want to see a good newer movie watch "The Girl Who Leapt Through Time" Much better than summer wars.

    Comment by Anonymous
    02:55 18/02/2010 # ! Neutral (0)

    If you are trying to say that TokiKake is newer than Summer Wars, then I think you have some wires crossed. For one, TokiKake came out 4 years ago, Summer Wars just came out last Summer. Also, the two movies are made by the same guy.

    It's fine if you didn't like it, and TokiKake is a great recommendation.

    Comment by Anonymous
    04:30 18/02/2010 # ! Neutral (0)

    Anon meant in general it's a (relatively) new movie that doesn't suck.

    I watched Summer Wars and it was pretty good. The Korean Subs are annoying in the beginning, but afterward it's perfectly fine.

    Comment by Anonymous
    02:41 18/02/2010 # ! Neutral (0)

    Can't agree on that. Summer Wars was really nice and heart-warming for me.

    Avatar of Friend
    Comment by Friend
    23:55 17/02/2010 # ! Neutral (0)

    that sucks, and I was just about to look for eng hard sub :<

    Comment by Anonymous
    07:16 18/02/2010 # ! Neutral (0)

    summer wars doens't deserve so much praise either way, it's not really good

    Avatar of Chris
    Comment by Chris
    08:23 18/02/2010 # ! Neutral (0)

    >hard sub
    I think I puked a little in my mouth

    Then again, think of all the movies that win awards over here. A lot of them may be considered mediocre or boring to normal people but "special" to movie critiques.
    That said, I haven't seen Summer Wars yet, so I don't know if this is the case.

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