Nippon Ichi Stock Plunges as Profits Wiped Out

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Nippon Ichi has posted a 97.5% decrease in operating profits, and trading in its shares has temporarily been suspended due to their value plummeting 19.34% in a single day.

According to their own financial statements, the company’s performance has been dire:

In the second half of the year, titles like Antiphona and La Pucelle performed drastically worse than anticipated.

Orders for 5 titles last quarter were poor.

As a result, planned development of two titles for release next term has been suspended.

We intend to announce a careful focus on a few select titles.

Due to these results, [and the down-valuing of titles in development by ¥82,000,000] operating profit is now ¥4,806,000, a 97.5% reduction on the same term last year.

Whilst still not making an actual loss (barely), market confidence in the company’s recovery is evidently not high.

With the company reduced to recycling old games onto the PSP and producing risible PS1 era games on the PS3, the future does not seem bright for the once esteemed Nippon Ichi.


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    Comment by Anonymous
    08:18 09/02/2010 # ! Neutral (0)

    I liked every game I played with NIS' name on it, with the exception of Cross Edge and I can't wait for Last Rebellion. Plus I'd rather play a good game with 2D graphics (Disgaea) than a shitty one with "good" graphics (Alone in the Dark 5). I luv 2D graphics!

    Comment by Anonymous
    08:07 09/02/2010 # ! Neutral (0)

    Disgaea Hours of Darkness and Project Diva are the best PSP games I have without any doubt, and the two most games I have played on my PS3 are Valkyria Chronicles and Disgaea 3 (all games original).
    How comes N1 are failing so hard? even Mana Khemia were good games, what about my Disgaea Infinite loops now, dude?

    This is very suddenly, yesterday, everybody were talking about how cool was Etna and prinnies, even an anime was made, and today everyone says "N1 gets what they deserves", WTF?
    have any of you ever become addicted to any Disgaea games? the metahumor, infiniteless possibilities, infinite strategies, the item world, the oh so many classess, the otaku references, the item descriptions...

    I don't think N1 will fail at last.

    Be open minded about evilness anon.

    Avatar of delphinen
    Comment by delphinen
    08:16 09/02/2010 # ! Neutral (0)

    Disgaea Hours of Darkness and Project Diva are the best PSP games I have without any doubt, and the two most games I have played on my PS3 are Valkyria Chronicles and Disgaea 3 (all games original).
    How comes N1 are failing so hard? even Mana Khemia were good games, what about my Disgaea Infinite loops now, dude?

    This is very suddenly, yesterday, everybody were talking about how cool was Etna and prinnies, even an anime was made, and today everyone says "N1 gets what they deserves", WTF?
    have any of you ever become addicted to any Disgaea games? the metahumor, infiniteless possibilities, infinite strategies, the item world, the oh so many classess, the otaku references, the item descriptions...

    I don't think N1 will fail at last.

    Be open minded about evilness anon.

    Comment by Anonymous
    09:32 09/02/2010 # ! Neutral (0)

    Hatahs gunna hayt

    Comment by Anonymous
    10:50 09/02/2010 # ! Neutral (0)

    and every disgaea they made looks and plays the same . it might have been a good idea to upgrade their system and develop their target populations , systems

    Comment by Anonymous
    13:43 09/02/2010 # ! Neutral (0)

    having HD sprites would have removed 80% of the critisism for disgaea 3, the latter 20% being for the game´s cast of unlikable heroes.

    Only that princes was silly enough to work ironicly as shes one of the only 2 humans in the game.

    Comment by Anonymous
    Avatar of gamingikari
    Comment by gamingikari
    06:05 09/02/2010 # ! Neutral (0)

    Nippon Ichi used to produce a lot of quality titles. Emphasis on "used to".

    Disgaia 1 and 2 were fantastic, enjoyable games. La Pucelle tactics was likewise enjoyable. Disgaia 1 didn't need to be rereleased on both Nintendo DS and PSP. Neither did Disgaia 2 need a PSP release.

    These guys produce good, but NICHE MARKET titles. They don't get to do re-releases like Square-Enix. They need to realize that before they go under.

    Barely making a profit is not a good sign for a studio which traditionally has had a very high profit margin.

    Comment by Anonymous
    04:02 09/02/2010 # ! Neutral (0)

    If they want to keep making their 2d or other graphically not so impressive games (Last Rebellion) like they have been doing, they need to switch to a online distribution model...selling games on PSN or Live (possibly pc as well) Their prices should also be more reflective of the quality of their product...

    Comment by Anonymous
    05:03 09/02/2010 # ! Neutral (0)

    I don't know if you've seen it but they do sell quite a few of their games online for relatively cheap prices. PSN, specifically. Plus if they should sell games based on quality of the product then the games would be a lot more expensive. These things usually entertain for 50+ hours and that's not even counting their Disgaea franchise which can entertain for 150+ hours.

    Comment by Anonymous
    13:37 09/02/2010 # ! Neutral (0)

    You are forgetting that 130 out of those 120 is thanks to random generated content. by that argument windows spider solitaire has 60 hours of playvalue because the cards are shuffled differently every time.

    Comment by Anonymous
    17:32 09/02/2010 # ! Neutral (0)

    Of course you must take it into context of a console game and not a game that barely outranks Tic Tac Toe in terms of purpose and gameplay. And so what if some of its extensive gameplay comes from the item world or grinding? If it works, it works and it clearly has with the Disgaea series which shows how to make these things fun.

    Just hating to hate aren't we?

    Comment by Anonymous
    03:57 09/02/2010 # ! Neutral (0)

    They need to stick with their good games. The Disgaea style type like phantom brave, makai, heck even soul nomad, stay away from things like ar tenelico(?) and the ilk. Also concentrate on sony, that is where their audience is. Hopefully Disgaea Infinite will be a winner.

    Comment by Anonymous
    10:21 09/02/2010 # ! Neutral (0)

    Ar Tonelico (2010) sold well. And it isn't a Nippon Ichi title anyway. They wish it was theirs though.

    Comment by Tenno Seremel
    04:10 09/02/2010 # ! Neutral (0)

    I sense an infidel here somewhere.

    Comment by Anonymous
    04:59 09/02/2010 # ! Neutral (0)

    Bring on the cake...Netherworld, Human, and Celestial cake...Lots of it...With a side or waki~

    Then, and only then will NIS rise up...

    Comment by Anonymous
    11:14 11/02/2010 # ! Neutral (0)

    Games suck in general nowadays, Scamco's reaping what they've sowed and Nippon Ichi is following the same path. This should be a wake up call to all these other companies who think past glory or fan nostagia is going to save them this time around.

    Comment by Anonymous
    18:56 11/02/2010 # ! Neutral (0)

    Games do NOT suck in general today. I don't know what world you are living in, but 99% of games I have seen are worthy of a play..... that's been true since the Nintendo 8-bit days.

    Comment by Anonymous
    11:29 28/09/2010 # ! Neutral (0)

    this is what happen when you forget the importance of storyline

    Comment by Anonymous
    13:53 27/06/2010 # ! Neutral (0)

    Im gonna eat shit if atelier rorona and mana khemia 3 doesnt come out
    At least GUST is doing well.....
    -_-

    Comment by Anonymous
    19:16 09/02/2010 # ! Neutral (0)

    Don't over react they're not making a loss.
    This is actually good news.
    They're still making a 2.5% profit after all their expenses.

    Comment by Anonymous
    09:53 10/02/2010 # ! Neutral (0)

    >implying that barely making profit is good news.

    It's not worth anyone's time to run a business with such low profit margins.

    And operating profits don't account for overhead costs.

    Comment by Anonymous
    02:57 11/02/2010 # ! Neutral (0)

    Wow what a horrible understanding of economics in the short run and long run. Most places will stay in business even if they are not turning a profit. The only way they close down is if that minimizes any loss more than staying open. In the long run all companies will experience a return to scale and make zero profit, so turning any kind of profit is great.

    Avatar of TehBoringOne
    Comment by TehBoringOne
    15:02 09/02/2010 # ! Neutral (0)

    I guess that just kills any hope I had for Ar Tonelico 3 being released in my continent.

    Comment by Anonymous
    16:11 09/02/2010 # ! Neutral (0)

    Good I hope this joke of a company falls flat on it's face, and goes out of business.

    Comment by Anonymous
    03:34 09/02/2010 # ! Neutral (0)

    It couldn't help that one of their games was called "the worst of 2010". If you want to succeed, guys, stop making stinkers.

    Comment by Anonymous
    09:34 09/02/2010 # ! Neutral (0)

    Wise words to live by.

    "If you guys don't want to suck stop sucking!"

    Avatar of Sotanaht
    Comment by Sotanaht
    23:22 08/02/2010 # ! Neutral (0)

    I really liked a lot of their older titles, but this is really justified. They have only released a hand full of good games in years, and they haven't released a single great game since the First Disgaea.

    Comment by Anonymous
    23:22 08/02/2010 # ! Neutral (0)

    Disgaea isn't from Atlus?

    Comment by Anonymous
    23:36 08/02/2010 # ! Neutral (0)

    Atlus U.S.A. published Disgaea: Hour of Darkness in North America, but the title has always been a Nippon Ichi property.

    Comment by Anonymous
    23:22 08/02/2010 # ! Neutral (0)

    Well, only one thing left to do: license the Last Rebellion adaptation rights to Gonzo.

    Avatar of Ramen-sama
    Comment by Ramen-sama
    23:21 08/02/2010 # ! Neutral (0)

    Well if they made a good game then they'd be fine.

    Comment by Anonymous
    13:39 09/02/2010 # ! Neutral (0)

    wow what a bullshit comment, its not like there is some magical formula to what makes a game fun.

    The point is they stopped trying.

    Comment by Anonymous
    23:27 08/02/2010 # ! Neutral (0)

    so whats the big deal they still made a PROFIT of 5 million yen

    Comment by Anonymous
    23:40 08/02/2010 # ! Neutral (0)

    that's just around 50,000 dollars. barely enough to keep the company growing.

    Comment by Anonymous
    23:49 08/02/2010 # ! Neutral (0)

    This doesn't surprise me. I once hailed all that was the glory of Nippon Ichi. They gave me La Pucelle, Disgaea, Makai Kingdom, and so much more; one great title after another. And then, they just stopped giving a rats ass. Every Disgaea game was a recycle of the last, just as all their new games were recycles of their other games with a few new twists. And rather than get better, their graphics got worse. Oh, and then there are the remakes on top of remakes on top of remakes on top of remakes, alongside platform jumping to spit on avid fans who already back the system with the most Nippon Ichi for their buck.

    I haven't bought a Disgaea game since D3, and D3 is the weakest of the Disgaea games as far as story and characters go. Toss on a heaping helping of the grind to level 9999 with over 10 thousand stored levels for over 100 characters, plus transfering skills and evilities, etc, and I never want to play another Disgaea game, EVER!!! Nippon needs to tank now or modernize.

    Comment by Anonymous
    00:10 09/02/2010 # ! Neutral (0)

    Hardcore Disgaea is hardcore. I haven't even hit lv. 500 in part one on the PS2 yet, but then again there is a HUGE jump in levels in the extra stages, causing you to grind...

    Comment by Anonymous
    00:22 09/02/2010 # ! Neutral (0)

    Nippon Ichi also needs to stop making their crappy cellphone games.

    Comment by Anonymous
    00:26 09/02/2010 # ! Neutral (0)

    What are you talking about? There isn't any other Disgaea titles to buy if you've already bought all 3. I don't count the silly Prinny spinoffs, since the gameplay is nothing close to Disgaea.

    Avatar of hypergenki
    Comment by hypergenki
    23:13 08/02/2010 # ! Neutral (0)

    Serves em right for not releasing the Disgaea 3 trophy patch in Europe.

    Avatar of iambill
    Comment by iambill
    22:59 08/02/2010 # ! Neutral (0)

    That's why it is a better idea to just focus on their great Disgaea. La Pucelle is only good because of Priere.

    Comment by Anonymous
    22:58 08/02/2010 # ! Neutral (0)

    Well, I guess it's time to go to Nippon Ecchi instead...

    Comment by H-Ero
    23:38 08/02/2010 # ! Neutral (0)

    I would kill for a disgaea eroge.

    Comment by Anonymous
    05:50 09/02/2010 # ! Neutral (0)

    Eroge with Takehito Harada's designs would be wonderful.

    Avatar of Rukia
    Comment by Rukia
    23:48 08/02/2010 # ! Neutral (0)

    i 2nd this!!

    Comment by Anonymous
    Comment by Anonymous
    22:58 08/02/2010 # ! Neutral (0)

    Yeah, carry on porting and re-releasing the same rehashed shit.

    Comment by Anonymous
    23:15 08/02/2010 # ! Neutral (0)

    Yeah, A Witch's Tale sucked... hard.

    Comment by Anonymous
    02:39 09/02/2010 # ! Neutral (0)

    NIS is pretty much a smaller version of Square-Enix. I pity them though, they used to produce great games.

    Avatar of cats
    Comment by cats
    03:21 09/02/2010 # ! Neutral (0)

    If you have a psp it's not like the ports are bad, but they're not really worth buying if you've already played them.

    Also stuff like disgaea 3 was just lazy and ridiculous to even be a next gen game. Graphics looked like any of the past ones on ps2, and there was nothing new or interesting.

    Avatar of Artefact
    Comment by Artefact

    Disgaea 3 was honestly sad. Even the 2D graphics weren't HD.

    Comment by Anonymous
    11:40 09/02/2010 # ! Neutral (0)

    true, if at least they werent 32bit sprites that you hardly can make out on a HDTV I wouldnt have one problem with it./Big Fan Here btw/

    Comment by Anonymous
    03:14 09/02/2010 # ! Neutral (0)

    So do a square tactic? But it worked for square soft.

    Comment by Anonymous
    00:11 09/02/2010 # ! Neutral (0)

    Other game companies please take note.
    This is what happens when you rehash the exact same games over and over, eventually your fan base gets tired of it and moves on.
    The only reason it happened so fast to Nippon Ichi is because of their niche market targeting.

    Comment by Anonymous
    02:44 09/02/2010 # ! Neutral (0)

    Mkay, now I'm confused.

    Anonymous 22:58 - Rehash is bad mkay? (Good +0.7)
    Anonymous 23:15 - Yeah! (Neutral +0.2)
    Anonymous 00:11 - Yeah! Other game companies, beware. Rehash is bad mkay? (Bad -0.4)

    They're all on the same argument. Why would the last one get a smack down?

    If you're going to re-do an old series, it's simple. Don't be lazy about it. Which is me looking at you Squeenix and your remake of FF6 and Chrono Trigger...

    C'mon! Look at Romancing Saga 1 for Snes and Romancing Saga for the PS2. We know you can do better then a 2d port!

    Comment by Anonymous
    03:58 09/02/2010 # ! Neutral (0)

    Hm? You talking about the Chrono Trigger port on the DS? That one was done great, picking it up and playing it after all these years felt just like it used to. No touch screen gimmick bullshit, no "graphical enhancements" like some of the FF ports on DS received, and as far as I can tell, no difficulty scaling to make the game more playable by today's "casual gaming" crowd, it's just Chrono Trigger as it was meant to be. When re-making something, it's important not to alienate the gamers who made the game a hit in the first place, because what they're looking for is that sense of nostalgia, and large changes in a re-make just kill that entirely.

    Comment by Anonymous
    05:49 09/02/2010 # ! Neutral (0)

    but... the future refused to change...

    Comment by Anonymous
    05:22 09/02/2010 # ! Neutral (0)

    Chrono Trigger was great, but I played the exact same game 10 years ago. Sure they added an extra dungeon, but that's pretty much it. The Chrono Resurrection project a while back looked awesome, and nobody thought it would suck if it came out. Updating shows that they actually put effort into it, otherwise I might as well play it through an emulator. That said, I don't need any of the touch screen gimmicks either.





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