Wii “Most Used by Little Boys & Old Women”

nintendo-wii-user-demographics.jpg

The results of a market survey of Japanese Wii users seems to indicate the Wii is very much the console of little boys and older women, the two largest groupings.

The survey, conducted by Nintendo in Tokyo and Osaka, also seems to demonstrate a not insignificant number of very elderly ladies have abandoned their knitting in favour of pseudo-exercise, along with a mysterious disaffinity for the console at age 41.

Nintendo’s innovative marketing has proven a colossal success in marketing the Wii (and DS) to people who otherwise never consider buying a console, but the same statistics seem to indicate an equally great failure in marketing to the “gamer” demographic – fortunately a much smaller grouping than practically everyone else.


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    Avatar of Niwa
    Comment by Niwa
    Avatar of MasterYuke
    Comment by MasterYuke
    14:52 01/02/2010 # ! Neutral (0)

    on an unrelated note, I think they cut off at age 7 because any younger and "do you have a wii?" would sound quite odd to the child...

    Avatar of Pandemonia
    Comment by Pandemonia
    21:50 01/02/2010 # ! Neutral (0)

    I doubt wii/wee would occur to a small child. Tis Japan, after all. western slang wouldn't count im.

    Comment by Anonymous
    17:17 01/02/2010 # ! Neutral (0)

    Maybe it decrease at 18's coz you discover another things to play with then that happy era ends and they retur to play games @_@

    Comment by Anonymous
    23:03 01/02/2010 # ! Neutral (0)

    Like the xbox360?

    This is Japan we're talking about here. If your intention was to imply they're having sexual relationships you're sadly mistaken.

    Avatar of mYGeForceXD
    Comment by mYGeForceXD
    12:40 01/02/2010 # ! Neutral (0)

    yeah that is about right...(but No More Heroes Still rocks)

    Avatar of Niwa
    Comment by Niwa
    12:44 01/02/2010 # ! Neutral (0)

    A-freakin-men to that

    Comment by Anonymous
    13:28 01/02/2010 # ! Neutral (0)

    Sir Henry Motherfucker!

    Avatar of InB4Haruhi
    Comment by InB4Haruhi
    15:01 01/02/2010 # ! Neutral (0)

    Halle-fucking-lujah

    Avatar of DHYohko
    Comment by DHYohko
    12:44 01/02/2010 # ! Neutral (0)

    what the ps3? adn 360? i'm curious on those

    Comment by Anonymous
    03:19 02/02/2010 # ! Neutral (0)

    As the article points out, the main demographic for the Wii are the people who are not gamers and would otherwise never buy a console system (like the PS3 or 360). This is also why die hard gamers just can't see the marketing brilliance of the Wii.

    Avatar of Panik
    Comment by Panik
    12:45 01/02/2010 # ! Neutral (0)

    Old women... go to a gym if you want exercise...

    Comment by Anonymous
    Avatar of Yoshii-kun
    Comment by Yoshii-kun
    18:40 01/02/2010 # ! Neutral (0)

    Heaven forbid!

    Who the heck wants to see sagging weights bouncing everywhere on the treadmill???

    Avatar of Satou
    Comment by Peter Barton
    13:33 01/02/2010 # ! Neutral (0)

    Because that's exactly what we want.

    You go to the gym, ready to work out a bit and maybe hit up on some cute girls while you're there. You go to a treadmill to start up, hoping that you might be able to see the ass of a cute girl wearing tight gym pants or shorts. However, you notice something. There is something terribly wrong with this scene, but you can't exactly point it out. It then clicks in your brain, causing you to feel dizzy.

    Instead of the cute girls you were hoping to see, your eyes are greeted with the sight of women who obviously need skin surgery. Flap upon flap of skin, all wrinkling out from their owner's tight gym shorts and sports bra. The liver spot infested flap of skin on their arm sways back and forth, as the old lady power walks on the treadmill. She then stops and turns toward you. Her sports bra soak with sweat, hanging down over her stomach. Her make up has smudged a bit, with eye liner going down her face a tad. She wipes her mouth, smudging red lipstick to the side of her face.

    She looks at you and then winks. It feels like she had just shot in square in the chest, causing you to collapse to the ground. You struggle to get back to your feet when you hear a voice.

    "Are you alright?" says the sweet sound voice. A voice this angelic must be beautiful. She lends you a hand. You grab her hand and get back to your feet.

    "Oh, thank yo-. . ." you stutter.

    The girl ended up being a wrinkling old hag, with wrinkles covering her eyes. Her back is hunched a bit, causing her to seem like she's always leaning forward. Her tight white shirt, covered with sweat, gives you a clear view of what she has to offer. She wasn't wearing a bra, allowing you to see her stiff nipples in all their glory.

    You quickly say thank you and immediately walk out of the gym. You pull out your membership card and tear it to pieces, letting the scraps of paper fly off in the wind. In your car, you turn on your CD and drive home. Once back home, you step in your shower and go into the fetal position, staying like this for 4 hours straight.

    "I hate the gym," you say, as the water pours down your face. In your hand is a blade, which you place on your wrist and neatly slice your arm upwards.

    "I'm free," you say to yourself, as you loose consciousness and go to the big moe blob in the sky.

    Comment by Anonymous
    14:51 01/02/2010 # ! Neutral (0)

    This gave me a weird mix of emotions.
    a bit disgusted...
    Creeped out a bit......
    Lol'd some.....

    Comment by Anonymous
    15:07 01/02/2010 # ! Neutral (0)

    cool story

    Comment by Anonymous
    02:07 02/02/2010 # ! Neutral (0)

    , bro.

    Avatar of wolf71288
    Comment by wolf71288
    17:02 01/02/2010 # ! Neutral (0)

    LMAO !!!! good one Peter xD

    Comment by Schrobby
    00:33 02/02/2010 # ! Neutral (0)

    You could always start training with a Wii. ^_^

    Avatar of nocturne
    Comment by nocturne
    16:14 01/02/2010 # ! Neutral (0)

    What if the old women are mostly playing Fatal Frame 4 instead of Wii Fit? You can't really get your heart attack inducing scares on a treadmill.

    Comment by Anonymous
    12:45 01/02/2010 # ! Neutral (0)

    just means shotacons likes playing with their WIIs

    Comment by Anonymous
    12:50 01/02/2010 # ! Neutral (0)

    That why Project nate is coming out so shotacons can start playing with there 360

    Comment by Anonymous
    14:23 01/02/2010 # ! Neutral (0)

    ???

    Comment by Nin
    14:32 01/02/2010 # ! Neutral (0)

    Profit!

    Comment by Anonymous
    12:50 01/02/2010 # ! Neutral (0)

    ..........what about little girls?

    Avatar of Gatsby
    Comment by Gatsby
    13:40 01/02/2010 # ! Neutral (0)

    What about them?

    Comment by Anonymous
    14:24 01/02/2010 # ! Neutral (0)

    Little girls play with their nii-chans.

    Comment by Anonymous
    16:00 01/02/2010 # ! Neutral (0)

    And according to Yuu Mental Clinic, that's awwwwright.

    Comment by Anonymous
    14:25 01/02/2010 # ! Neutral (0)

    Well, you know... this and that.

    Comment by Anonymous
    16:09 01/02/2010 # ! Neutral (0)

    You people disgust me :S

    Comment by Anonymous
    Comment by Anonymous
    15:47 01/02/2010 # ! Neutral (0)

    Oh you.

    Comment by Schrobby
    00:34 02/02/2010 # ! Neutral (0)

    I play with them.

    18:29 01/02/2010 # ! Neutral (0)

    They make you feel so Good [http://www.youtube.com/watch?v=jItz-uNjoZA].

    Comment by Schrobby
    00:29 02/02/2010 # ! Neutral (0)

    Little sisters are the key to happyness. ^_^

    Comment by Anonymous
    12:27 02/02/2010 # ! Neutral (0)

    Playing doctor.

    Avatar of Jimmykitty
    Comment by Jimmykitty
    12:51 01/02/2010 # ! Neutral (0)

    What this chart shows:
    Young boys will grow up to be the next generation of gamers.
    They will influence future games and game culture based on their nostalgia.
    So mock them now, but watch who gets the last laugh.
    In the future we will all be playing Wii games. Hah!

    Comment by Anonymous
    13:09 01/02/2010 # ! Neutral (0)

    Which is true even if this generation does continue to play games the newer generation will have more people.

    Avatar of Surendil
    Comment by Surendil
    13:19 01/02/2010 # ! Neutral (0)

    Ever heard of inverted population pyramid?

    Comment by Schrobby
    00:30 02/02/2010 # ! Neutral (0)

    Don't forget that old people tend to die off...

    Comment by Anonymous
    13:10 01/02/2010 # ! Neutral (0)

    pathetic idiot

    Comment by Anonymous
    16:05 01/02/2010 # ! Neutral (0)

    "They will influence future games and game culture based on their nostalgia."
    Evidently, this is wrong, as the current generation of gamers failed to influence the little bastards into letting go of their Wii's, so there's no reason they would have any influence on the next generation.

    Avatar of shiroki
    Comment by shiroki
    16:40 01/02/2010 # ! Neutral (0)

    The following generation will have to reinvent graphics and processing power all over again.

    Avatar of El Chaos
    Comment by El Chaos
    02:29 02/02/2010 # ! Neutral (0)

    "Young boys will grow up to be the next generation of gamers."

    This definitely didn't happen with the previous generations, clearly those who were 6 when they played with the NES back in 1987 are still 6 year olds... dude, the stuff I have to read OTI...

    Comment by Anonymous
    12:53 01/02/2010 # ! Neutral (0)

    I know why around the 18yo the WII users are decreasing.
    They are switching to Eroge.
    Playing sport called Fapping Fever.

    Comment by H-Ero
    16:01 01/02/2010 # ! Neutral (0)

    I doubt they wait until they're 18 before they start playing. I know I didn't.

    Comment by Anonymous
    17:13 01/02/2010 # ! Neutral (0)

    You're losing your touch with reality if you think people start fapping at 18.

    Avatar of El Chaos
    Comment by El Chaos
    02:33 02/02/2010 # ! Neutral (0)

    There's nothing preventing a teenager from fapping and playing the Wii during the same life period.

    After all, neither activity poses any challenge, although fapping is more rewarding.

    Comment by Anonymous
    12:54 01/02/2010 # ! Neutral (0)

    It doesn't take any survey statistics to already know Nintendo consoles are for kiddy games.

    Comment by Anonymous
    22:10 01/02/2010 # ! Neutral (0)

    So were the NES and SNES. It worked for Nintendo then, and it works for Nintendo now.

    Avatar of El Chaos
    Comment by El Chaos
    02:40 02/02/2010 # ! Neutral (0)

    If you had a NES and were over 18, you would've been proud of it. The SNES was weak compared to the Genesis' manliness, but still was mostly okay. And the Nintendo 64 undoubtedly marked Nintendo's (and Miyamoto's) highest point in creativity and innovation, although not so much in manliness, not to mention their progressive estrangement from third party developers and publishers.

    The GameCube and the Wii, effin' lol.

    Comment by Anonymous
    12:01 02/02/2010 # ! Neutral (0)

    You glimey bastid. The SNES was pinnacle of manliness and the only fitting choice of the manly gamer. It chose quality (and didn't forsake quantity) of titles over the slight edge in power the Genesis had. Not to mention the SPC700 flew circles around the FM -and- the PSG chips of the Genesis. How embarrassing.

    As for the Gamecube, while it's true that the N64 is undoubtedly the greatest console of the post-SNES generation (or as I like to call it, the Silver Age; following the Golden Age) the Gamecube was no less a respectably manly console whose only fault was that the kiddiez couldn't call their waaahmbulances fast enough because Mario Sunshine wasn't a ground-breaking, genre-(re)defining installment of the Mario series. Cry me a damn river, it may not be the next coming of Plumber Christ but it was a damn good Mario game. Anybody who disagrees with me has sand in their vaginas.

    *flex*





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