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Wii “Most Used by Little Boys & Old Women”


The results of a market survey of Japanese Wii users seems to indicate the Wii is very much the console of little boys and older women, the two largest groupings.

The survey, conducted by Nintendo in Tokyo and Osaka, also seems to demonstrate a not insignificant number of very elderly ladies have abandoned their knitting in favour of pseudo-exercise, along with a mysterious disaffinity for the console at age 41.

Nintendo’s innovative marketing has proven a colossal success in marketing the Wii (and DS) to people who otherwise never consider buying a console, but the same statistics seem to indicate an equally great failure in marketing to the “gamer” demographic – fortunately a much smaller grouping than practically everyone else.

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