Wii “Most Used by Little Boys & Old Women”

nintendo-wii-user-demographics.jpg

The results of a market survey of Japanese Wii users seems to indicate the Wii is very much the console of little boys and older women, the two largest groupings.

The survey, conducted by Nintendo in Tokyo and Osaka, also seems to demonstrate a not insignificant number of very elderly ladies have abandoned their knitting in favour of pseudo-exercise, along with a mysterious disaffinity for the console at age 41.

Nintendo’s innovative marketing has proven a colossal success in marketing the Wii (and DS) to people who otherwise never consider buying a console, but the same statistics seem to indicate an equally great failure in marketing to the “gamer” demographic – fortunately a much smaller grouping than practically everyone else.


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    Avatar of Myballz
    Comment by Myballz
    17:45 01/02/2010 # ! Neutral (0)

    I actually known a man who was married told me he buy her wife a Wii because she asked for one I show the Husband the features of the system like the Point buy system where you can buy old games on the Wii Network he was surpise he didn't realize he could play old games on that system and his wife wanted one because she wanted to play Wii Sports.

    Comment by Anonymous
    18:45 01/02/2010 # ! Neutral (0)

    My father is 59 year old but he only play the little tanks game on WII.

    Avatar of Rethardus
    Comment by Rethardus
    19:35 01/02/2010 # ! Neutral (0)

    Well, it's not because the male/female group is bigger at a point, that you can neglect the other group.

    It's more correct to say that the Wii attracts children and adults aged around 35.

    Comment by Anonymous
    19:21 01/02/2010 # ! Neutral (0)

    What the fuck? Women in their 30's are old?

    This proves that Artefact is indeed 16.

    Comment by Anonymous
    18:41 01/02/2010 # ! Neutral (0)

    Old women have an excuse to own a vibrating dildo.

    Comment by Anonymous
    19:54 01/02/2010 # ! Neutral (0)

    I don't think they need an excuse.

    Comment by Anonymous
    16:38 01/02/2010 # ! Neutral (0)

    Thanks for pissing on the fan base that made you what you are Nintendo, thanks a lot. I almost feel like vowing never to buy a Nintendo console again.

    Comment by Anonymous
    19:53 01/02/2010 # ! Neutral (+0.2)

    So do it and stop whining, I doubt nintendo would give a crap.

    Comment by Anonymous
    06:22 02/02/2010 # ! Neutral (0)

    You mean the fan base that left the Gamecube to die? Yeah, I'm sure they really want to release another console for you.

    Avatar of El Chaos
    Comment by El Chaos
    03:09 02/02/2010 # ! Neutral (-0.2)

    They somehow got on top of the world, reselling GameCube hardware at a premium and therefore, never lost money during this whole seventh generation of home videogame systems... yeah, they probably don't need gamers anymore.

    And good riddance I say, because real gamers don't need Nintendo anymore, they've outgrown their mostly shitty, unoriginal, non-challenging games for little kids. It's OK if you indeed are a child and you want to start playing videogames with a Nintendo system nowadays, but that's as far as it goes.

    Comment by Anonymous
    16:23 01/02/2010 # ! Neutral (0)

    Nintendo started with the family console.
    I think they're following their original intention very well.

    Besides, when the Wii Fit was released and my mother started playing it, she stopped complaining about me playing my own video games.
    Now, I play them less than she does.

    Comment by Anonymous
    20:24 01/02/2010 # ! Neutral (0)

    like that was a surprise for god sake even simpsons did it, really they did im not kidding

    Comment by Pyrolight
    04:03 02/02/2010 # ! Neutral (0)

    I am impressed with how even the demographic is with regards to men and women.

    Comment by Anonymous
    03:00 02/02/2010 # ! Neutral (0)

    I only play mature games for mature gamers such as myself.

    Avatar of Kitsune9Tails
    Comment by Kitsune9Tails
    12:21 02/02/2010 # ! Neutral (0)

    Wait... 34-42 is considered "elderly" now?

    Aw shit...

    Comment by Anonymous
    09:56 04/02/2010 # ! Neutral (0)

    where's the shota-molestin pic i was expectin when i clicked the link on the feed...

    Comment by Anonymous
    02:54 04/02/2010 # ! Neutral (0)

    women of age 35 are not old -_-

    Avatar of tingle
    Comment by tingle
    21:54 01/02/2010 # ! Neutral (0)

    Little boys and older women, could this lead to some straight shota hookups over smash bros?

    Comment by Anonymous
    23:12 01/02/2010 # ! Neutral (0)

    More likely middle aged pedophiles looking for little girls.

    Avatar of Zavalix
    Comment by Zavalix
    13:05 01/02/2010 # ! Neutral (0)

    Well, that's somehow... interesting... but still odd... granny playing Punch Out?, that's a MUST SEE.

    Avatar of El Chaos
    Comment by El Chaos
    02:45 02/02/2010 # ! Neutral (0)

    Wii usage ranges from playing Tsumi to Batsu: Sora no Koukeisha to checking out the forecast channel, so...

    Comment by Anonymous
    13:27 01/02/2010 # ! Neutral (0)

    Some people were wondering why Wii hasn't gone out of business yet.

    This is why.

    Avatar of Kron
    Comment by Kron
    13:28 01/02/2010 # ! Neutral (0)

    so male and female in the kids age and in young parent's age plays wii

    in other words, it's a FAMILY gaming console, no surprises there.

    A DS demograph would be more interesting, especially if there's a comparison between Japan and overseas.

    Comment by Anonymous
    13:48 01/02/2010 # ! Neutral (0)

    I fail to see how people in their mid 30s are old... That really pisses me off.

    Comment by Anonymous
    16:52 01/02/2010 # ! Neutral (0)

    I agree with you and I'm in my teens but I dont think your old until around 60 but maybe I'm abnormal but then again I am on sankaku so.....

    Avatar of Domo-Kun
    Comment by Domo-Kun
    16:23 01/02/2010 # ! Neutral (0)

    From What I can see the largest Groups are:
    1. Boys under 12
    2. Women 35-45
    3. Men 35-45
    4. Girls under 12

    And the only group that is really absent is Men over 65.

    So... If I understand the article's author correctly, women 35-45 are "older women" and men over 65 are "gamers"

    A more accurate conclusion from this data might suggest that most Wii users are Middle school and elementary students of both sexes, and their parents.

    Which wouldn't be nearly argument provoking enough for Sankakucon.

    Comment by Anonymous
    13:30 01/02/2010 # ! Neutral (0)

    It's because there's a sex simulator hidden in the Wii sports code.

    Comment by Anonymous
    16:19 01/02/2010 # ! Neutral (0)

    Somehow, only available to certain age groups.
    There was a bug or something at the age 41.
    Or the women went through menopause, suddenly.

    Comment by Anonymous
    12:58 01/02/2010 # ! Neutral (0)

    Nintendo has taken back the gaming crown Sony and Microsoft is gonna follow suit.. Because they know they can't handle Nintendo's power.

    Avatar of basilio
    Comment by basilio
    12:55 01/02/2010 # ! Neutral (0)

    So, little boys like to play with their Wii's (wee's),
    while old women, who have high levels of sexual angst, likes to play with Wii's, too.

    Comment by Anonymous
    16:17 01/02/2010 # ! Neutral (0)

    As long as old women aren't playing with little boy's Wii's, we're all good.

    Avatar of DHYohko
    Comment by DHYohko
    12:44 01/02/2010 # ! Neutral (0)

    what the ps3? adn 360? i'm curious on those

    Comment by Anonymous
    03:19 02/02/2010 # ! Neutral (0)

    As the article points out, the main demographic for the Wii are the people who are not gamers and would otherwise never buy a console system (like the PS3 or 360). This is also why die hard gamers just can't see the marketing brilliance of the Wii.

    Avatar of Panik
    Comment by Panik
    12:45 01/02/2010 # ! Neutral (0)

    Old women... go to a gym if you want exercise...

    Avatar of nocturne
    Comment by nocturne
    16:14 01/02/2010 # ! Neutral (0)

    What if the old women are mostly playing Fatal Frame 4 instead of Wii Fit? You can't really get your heart attack inducing scares on a treadmill.

    Comment by Anonymous
    Avatar of Yoshii-kun
    Comment by Yoshii-kun
    18:40 01/02/2010 # ! Neutral (0)

    Heaven forbid!

    Who the heck wants to see sagging weights bouncing everywhere on the treadmill???

    Avatar of Satou
    Comment by Peter Barton
    13:33 01/02/2010 # ! Neutral (0)

    Because that's exactly what we want.

    You go to the gym, ready to work out a bit and maybe hit up on some cute girls while you're there. You go to a treadmill to start up, hoping that you might be able to see the ass of a cute girl wearing tight gym pants or shorts. However, you notice something. There is something terribly wrong with this scene, but you can't exactly point it out. It then clicks in your brain, causing you to feel dizzy.

    Instead of the cute girls you were hoping to see, your eyes are greeted with the sight of women who obviously need skin surgery. Flap upon flap of skin, all wrinkling out from their owner's tight gym shorts and sports bra. The liver spot infested flap of skin on their arm sways back and forth, as the old lady power walks on the treadmill. She then stops and turns toward you. Her sports bra soak with sweat, hanging down over her stomach. Her make up has smudged a bit, with eye liner going down her face a tad. She wipes her mouth, smudging red lipstick to the side of her face.

    She looks at you and then winks. It feels like she had just shot in square in the chest, causing you to collapse to the ground. You struggle to get back to your feet when you hear a voice.

    "Are you alright?" says the sweet sound voice. A voice this angelic must be beautiful. She lends you a hand. You grab her hand and get back to your feet.

    "Oh, thank yo-. . ." you stutter.

    The girl ended up being a wrinkling old hag, with wrinkles covering her eyes. Her back is hunched a bit, causing her to seem like she's always leaning forward. Her tight white shirt, covered with sweat, gives you a clear view of what she has to offer. She wasn't wearing a bra, allowing you to see her stiff nipples in all their glory.

    You quickly say thank you and immediately walk out of the gym. You pull out your membership card and tear it to pieces, letting the scraps of paper fly off in the wind. In your car, you turn on your CD and drive home. Once back home, you step in your shower and go into the fetal position, staying like this for 4 hours straight.

    "I hate the gym," you say, as the water pours down your face. In your hand is a blade, which you place on your wrist and neatly slice your arm upwards.

    "I'm free," you say to yourself, as you loose consciousness and go to the big moe blob in the sky.

    Avatar of wolf71288
    Comment by wolf71288
    17:02 01/02/2010 # ! Neutral (0)

    LMAO !!!! good one Peter xD

    Comment by Schrobby
    00:33 02/02/2010 # ! Neutral (0)

    You could always start training with a Wii. ^_^

    Comment by Anonymous
    15:07 01/02/2010 # ! Neutral (0)

    cool story

    Comment by Anonymous
    02:07 02/02/2010 # ! Neutral (0)

    , bro.

    Comment by Anonymous
    14:51 01/02/2010 # ! Neutral (0)

    This gave me a weird mix of emotions.
    a bit disgusted...
    Creeped out a bit......
    Lol'd some.....

    Avatar of mYGeForceXD
    Comment by mYGeForceXD
    12:40 01/02/2010 # ! Neutral (0)

    yeah that is about right...(but No More Heroes Still rocks)

    Avatar of Niwa
    Comment by Niwa
    12:44 01/02/2010 # ! Neutral (0)

    A-freakin-men to that

    Comment by Anonymous
    13:28 01/02/2010 # ! Neutral (0)

    Sir Henry Motherfucker!

    Avatar of InB4Haruhi
    Comment by InB4Haruhi
    15:01 01/02/2010 # ! Neutral (0)

    Halle-fucking-lujah

    Avatar of Niwa
    Comment by Niwa
    Comment by Anonymous
    17:17 01/02/2010 # ! Neutral (0)

    Maybe it decrease at 18's coz you discover another things to play with then that happy era ends and they retur to play games @_@

    Comment by Anonymous
    23:03 01/02/2010 # ! Neutral (0)

    Like the xbox360?

    This is Japan we're talking about here. If your intention was to imply they're having sexual relationships you're sadly mistaken.

    Avatar of MasterYuke
    Comment by MasterYuke
    14:52 01/02/2010 # ! Neutral (0)

    on an unrelated note, I think they cut off at age 7 because any younger and "do you have a wii?" would sound quite odd to the child...

    Avatar of Pandemonia
    Comment by Pandemonia
    21:50 01/02/2010 # ! Neutral (0)

    I doubt wii/wee would occur to a small child. Tis Japan, after all. western slang wouldn't count im.





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