Microsoft: “We Don’t Need a New Xbox Model!”


Microsoft has scoffed at the notion of re-releasing the Xbox 360, saying the console is a long-term product due to be bolstered by the release of Project Natal.

Microsoft’s senior director of Xbox product management is bullish on the future of the Xbox 360:

“I think it’s important to say that the Xbox 360 is the console of the long future for us. There is no need to launch a new console, because we’re able to give this console new life either with software upgrades or hardware upgrades like Project Natal.

The Xbox 360 was designed for a long life, and I don’t even know if we’re at the midpoint yet.”

Sony had previously employed similar rhetoric when trying to excuse flagging sales of the PS3 prior to its successful relaunch – Microsoft is evidently hoping for a similar fillip.

Microsoft abjectly refused to comment on the prospect of new chip features, a Blu-ray drive, or even a simple modernisation of the existing hardware, insisting all is well with the console:

“We love our prices right now. I don’t want to say that technology stops, but we believe we have a high quality console, and we stand by that quality with an unprecedented warranty, so we think we’re in a good place now heading into the Natal era.”

Previously Microsoft has asserted the Xbox 360 will remain a viable platform until 2015, though sadly it may be unlikely the same can be said of any of the individual consoles.

Microsoft is apparently planning to ensure this viability exclusively through Project Natal, apparently set to become either a groundbreaking next generation controller or else the means by which Microsoft can finally unleash a horde of mediocre party games onto the Xbox:

However, recent news that Microsoft has opted to slash the cost of Natal units by dumping a specialised processor in favour of having the Xbox itself do the work, which is naturally said to have no adverse performance impact, may yet prove an unwelcome reminder of the kind of quality the initial Xbox 360 models were notorious for.

Sony for its part plans its own markedly inferior Wii motion controller knock-off in the spring, which unsurprisingly also promises to offload its processing requirements onto the PS3 with no adverse performance impact.

    Post Comment »
    Sort by: Date | Score
    Comment by Anonymous
    01:53 13/01/2010 # ! Neutral (0)

    The "NeXT" computer system used the sytem's CPU to do the rasterization for its laser printer, rather give the printer its own CPU, to save costs ... FAILED.

    Intel tried to kill off the sound card/sound chip market with its "Native Signal Processing" ... FAILED.

    And now MS is headed down the same road.

    I've seen successful camera-input face-tracking software working... running on high-end PC. If MS' software works at all, it *will* affect performance if they run it on CPU/GPUs in the Xbox360, but MS will just blame the game coders.

    The best MS could have done for themselves with this project would have been to:

    * Use a dedicated processor for motion/object recognition; and

    * Revise their libraries to make the Natal outputs "look" just like the output from a standard controller, as well as providing a new library with extended Natal functionality; thus, all your old games would work with Natal without any changes, and new games can take advantage of the extended Natal capabilities.

    Comment by Anonymous
    02:37 13/01/2010 # ! Neutral (0)

    Xbox having a long life? And you're don't think it's yet at the midpoint? I'd say it's already reaching its final days

    Comment by Anonymous
    03:37 13/01/2010 # ! Neutral (0)

    >give this console new life either with software upgrades or hardware upgrades

    Is microsoft trying to incarnate the SEGA 32X?

    Comment by Anonymous
    04:15 13/01/2010 # ! Neutral (0)

    Atleast they're not trying to implement a cartridge add-on to the xbox during a time where all new system use CD-ROM or higher..

    Comment by Anonymous
    03:28 13/01/2010 # ! Neutral (0)

    "The Xbox 360 was designed for a long life"

    How ironic.

    Comment by Anonymous
    03:39 13/01/2010 # ! Neutral (0)

    Lol well said

    Avatar of Sukunai
    Comment by Sukunai
    00:28 13/01/2010 # ! Neutral (0)

    I'm just glad I am NOT a gamer actually.

    After years sitting on the sidelines hearing both the Sony fans and the MS fans battle it out, the real truth is the X-Box 360 was and still is a serious risk of cash.

    You can talk about the games till hell freezes over, but for me, it's all about will the machine be running the next time you go to use it?

    If MS made cars, well they'd have likely killed millions of people by now.
    Their assurances of 'oh we have a great warrantee' just don't make up for the lousy reliability factor.

    The X-Box 360 isn't the equal of the PS3 and that's just an absolute.
    Adding Natal won't make a damned bit of difference.

    Comment by Anonymous
    00:25 13/01/2010 # ! Neutral (0)

    Project Natal will be great for hentai games. Just imagine yourself interact with the girls in the game with your body instead of using the icy controller. Many will willing to shake their hip until it break just to impress the girl on the screen!

    Comment by Anonymous
    04:50 13/01/2010 # ! Neutral (0)

    just think about sony's vibrating dildo and girls you can invite for tea promising some hot sara palin action game using this precious 'gem'

    Comment by Anonymous
    00:00 13/01/2010 # ! Neutral (0)

    long life my ass at least get blue ray or make a automati dvd swapping robot arm lol.

    Avatar of jabman025
    Comment by jabman025
    00:55 13/01/2010 # ! Neutral (0)

    I am not really impressed with Natal as of yet. As of right now I have no plans to buy it

    Avatar of g0dslay3r
    Comment by g0dslay3r
    01:15 13/01/2010 # ! Neutral (0)

    of course they dont need a new xbox 360 model.they need an entirely new system

    Avatar of El Chaos
    Comment by El Chaos
    00:57 13/01/2010 # ! Neutral (0)

    "Previously Microsoft has asserted the Xbox 360 will remain a viable platform until 2015 (...)"


    "(...) which is naturally said to have no adverse performance impact (...)"


    In any case, they'll at the very least announce the console's successor by 2012, as most probably will Sony, too. This Natal piece of crap will probably be their excuse for yet another useless SKU.

    In the meantime, they should hurry and move their Arcade SKU to $150 and the Elite one to $250 as fast as they can. Then, by the time they announce the successor, they should bring it lower, to $100 and $200, respectively.

    Avatar of NakkiNyan
    Comment by NakkiNyan
    03:58 13/01/2010 # ! Neutral (0)

    I have a better idea MS how about you release a 360 that does not RROD instead of a motion sensor that will only put more strain on it.

    Comment by Anonymous
    09:37 13/01/2010 # ! Neutral (0)

    And when your shot, You Die!!

    Comment by Anonymous
    09:54 13/01/2010 # ! Neutral (0)

    Of course they shouldnt you guys fail long time ago anywa.

    Comment by Anonymous
    15:34 13/01/2010 # ! Neutral (0)

    In all likelihood, Microsoft is already working on their next console. We'd probably have a date already if there hadn't been a fuss about the PS3's "lifespan". Microsoft will probably announce it as soon as it looks like Sony might be getting ready for the PS4.

    Comment by Anonymous
    08:10 13/01/2010 # ! Neutral (0)


    (Maybe if I act like a big enough Microsoft Hater, Mysterious Voice will leave me alone.)

    Mysterious Voice: "You don't have the particular bite of a professional troll like myself. But then again, considering you're trying to be polite in the one place where politeness is obsolete, that makes sense.

    Now then, what good is a 360 anyway? Anyone who purchases them comes at risk of their system dying. You can buy most of the good games for it on the PS3 or PC, and their exclusives fail as well. Not to mention their draconian online policy to stop modders but do nothing about kids is a gigantic question mark. Xbox 360 is comepletely dead. I can't believe people still buy it?"

    Yeah, well just remember, people are idiots. Exploiting those idiots can help bring profit, and that's what companies are all about.

    Mysterious Voice: *gun fires* "And that, my friends, is why the world is so screwed up."

    Comment by Anonymous
    23:25 13/01/2010 # ! Neutral (0)

    Funny. I said the same thing about the PS2 but we got the PS3 anyway.

    Comment by Anonymous
    05:14 14/01/2010 # ! Neutral (0)

    its a console not a frikken pc. u dont upgrade it a little so u can cash-cow on re-releasing a new console.
    thas why consoles are different to pc's. uggg

    Comment by Anonymous
    19:33 15/01/2010 # ! Neutral (0)

    After the 8 ROD, i wan't to say you need a new Model my PS3 is still runnig like the first day, bought it on the first release day in europe!

    Comment by Anonymous
    08:56 15/01/2010 # ! Neutral (0)

    Instead of focusing on new shit. They should fucking focus on durability. Freaking controller breaks so easily.

    Comment by Anonymous
    06:52 15/01/2010 # ! Neutral (0)

    Sure is biased opinion around here.
    I know you guys have a hardon PS3 and everything but damn if you can't make anything Microsoft says look like sacrilege.

    This place is starting to seem like the FOX news of the Anime culture.

    Comment by Anonymous
    06:58 14/01/2010 # ! Neutral (0)

    This Project Natal was created to get perist and Shota-cons in to gaming... To me you should be able to costumize the charater to your liking insted of have a little boy....

    Comment by Anonymous
    04:26 13/01/2010 # ! Neutral (0)

    I've already tried the PS3 Gem in our studio (we already have the same prototype that was shown at E3). It works really well, and is pretty responsive!

    Comment by Anonymous
    04:54 13/01/2010 # ! Neutral (0)

    does it withstand prolonged usage of lubricants?

    Comment by Anonymous
    04:13 13/01/2010 # ! Neutral (0)

    I've heard people talking about the PS3 as soon as the PS2 came out and I thought that was sad. Knowing though when the next system is coming out and having a firm date gives people the chance to plan and save up for it.

    With that said however, I have to not forget how crappy the Xbox 360 was when it first came out, by that I mean it got so hot you could fry an egg on it, literally, youtube-it. It also makes me wonder who the hell would be stupid enough to continue to spend money on a piece of shit that only lasted about a year before heat death/fatal failures or whatever the hell happened to result it into it failing. The amount of costs for just two xbox 360s would've easily cost one PS3, though I suppose if you have a huge stockpile of games that're xbox you'd be less likely to bother to exchange them and get a new one.

    That doesn't mean that I hate xbox, i have one myself and still buy games for it and it hasn't died on me yet. But it's not like I play games, fall asleep, wake up and keep playing them. What I'm saying is basically, they think NATAL is going to save them.. look what happened when the first put out their own system.

    Something tells me by microsoft's track records it's going to have a LOT of problems. I know I for one won't be first in line to buy it, much like most things microsoft puts out I rather wait until all the bugs are worked out within 6 months, then go out and purchase it. And I'm sure you all have programs like internet explorer and people complained when the new version of that came out, so just keep that in mind..

    Avatar of Myballz
    Comment by Myballz
    06:58 13/01/2010 # ! Neutral (0)

    Project Natal is just a Web cam,Microphone, and motion sensor controller all in one. Sony trying to do something similar to a Wii Controller (looks like a Sex Toy) and Nintendo just has the Wii Fit.

    I guess everyone can bash the hell out of Gaming systems.

    Avatar of tingle
    Comment by tingle
    06:42 13/01/2010 # ! Neutral (0)

    I was hoping for a Xbox 720 :(
    I love my 360 but it's gonna show it's age soon.

    Comment by Anonymous
    04:59 13/01/2010 # ! Neutral (0)

    We don't know if Natal will fail. It isn't released yet so we should just wait and see.

    Just like the Wii when it is not released yet. I thought that it will fail(because it is so weak hardware-wise against the competition) but look after 5 years. Combine the X360 and the PS3 sales and you almost get the total sales of the Wii.

    I'm not saying that MS will be successful as Nintendo but it is too early to tell that it will fail. Unless you're fortune tellers, we don't know what will happen.

    IMO, MS should make a slim version of their machine bundled with Natal. That might make them a lot of sales.

    Comment by Anonymous
    08:14 13/01/2010 # ! Neutral (0)

    Mysterious Voice: "A 360 slim will only work if they correct their biggest error (the RRoD). And since Microsoft won't, then it'll still fail.

    And your usage of Nintendo is a bad example. Nintendo sold out the hardcore a long time ago, and now they've forgotten who they are as a gaming company. E3 was a gigantic dissapointment, and now Microsoft looks to go the same way. If Microsoft wants to go the way of Pretendo, then they'll fail. The true gamers are hardcore."

    You're a pessimist, Voice.

    Mysterious Voice: "Would you rather be shocked when Project Needlemouse fails? Or be unimpressed? Because I'd rather be unimpressed."

    Comment by Anonymous
    19:38 14/01/2010 # ! Neutral (0)

    I think they've corrected the RROD problem with the Jasper chipset revision of the X360.

    True gamers will play everything, the fun factor for them is the most important thing. Those people are the true "hardcore", not some people say that graphics are "teh beztezt!".

    Comment by Anonymous
    23:58 12/01/2010 # ! Neutral (0)

    M$ would make bank off a new sleeker 360. Doesn't really need new stuff in it either.

    But then then all their shitty HDD drives that cost a shit-ton wouldn't fit on the thing.

    Avatar of Sylar
    Comment by Sylar
    20:08 12/01/2010 # ! Neutral (0)

    "Project Natal" By hearing it you think that it's some secret project of some amazing future technology and then you hear that is about a silly motion controller.
    It's funny how they say the future is in "Project Natal" like it's anything really impressive or new. It's like me marketing my new GRCode9 Battle suit that is nothing more that a new T-shirt i bought.

    If we cared about those silly things we will have bought a Wii.

    Avatar of El Chaos
    Comment by El Chaos
    02:00 13/01/2010 # ! Neutral (0)

    Well, following that logic and in Microsoft's eyes, about 65.15 million people do care about it.

    And to me, "Project Natal" sounds like an outer space expedition and planet colonization program or something. Or a new way of helping pregnant women to deliver their children. :/

    Comment by Anonymous
    04:28 13/01/2010 # ! Neutral (0)

    " Or a new way of helping pregnant women to deliver their children."

    If it involves sex, I might change consoles...

    Avatar of Palmtop Tsundere
    Comment by Palmtop Tsundere
    19:53 12/01/2010 # ! Neutral (0)

    Taken out of context. They are reffering to lengthening the console's generational lifespan and not replacing it with a successor. Sony is also planning this and delaying development of a PS4.

    Although a hardware redesign on the 360 wouldn't hurt.

    Avatar of El Chaos
    Comment by El Chaos
    01:50 13/01/2010 # ! Neutral (0)

    I'd really, really like for them to do away with the disc tray, and replace it with a slot like their competitors. It's a much better system.

    Comment by Anonymous
    21:53 12/01/2010 # ! Neutral (0)

    seriously wouldn't hurt

    bandages don't fix everything MS

    Comment by Anonymous
    20:32 12/01/2010 # ! Neutral (0)

    i wonder if Microsoft will stay by their policy even after Sony will release a more powerfull PS before 2015. XD

    Comment by Anonymous
    20:28 12/01/2010 # ! Neutral (0)

    Eh, I'm not totally sure about what Project Natal is but if it's an add-on upgrade, it's going to flop. Just like a previous user said, it's not going to have the gaming library to support it because developers won't be able to develop for something that only a fraction of the install base actually owns. It's why hard-drives should've been a default and mandatory component in release Xbox 360s (though who knows how many of those are left) rather than an option. Now, once DVD storage becomes obsolete (and it's getting there fast), they're pretty much screwed.

    They can't release a Blu-ray add-on because it will get 32x'd / SegaCD'd just like Natal will and developers can't develop with the assumption that everyone will have a HD because they don't. They just won't put out a product that requires you to buy / install an add-on to play. Disk Swapping works for linear games but such limitations will obviously limit the 360's gaming library.

    For all the talk of longevity, the 360 is getting backed into a corner pretty quickly.

    Comment by Anonymous
    00:01 13/01/2010 # ! Neutral (0)

    so, guitar hero, in your opinion, has 'flopped'. oh, very well then.

    Comment by Anonymous
    02:09 13/01/2010 # ! Neutral (0)

    Obviously not, but it's akin to asking other developers to develop games for the guitar controller.

    First, only people with the system can buy your game (assuming that Natal remains unique to the 360). Then, only certain people will buy the guitar controller (for whichever game they want to play). Lastly, only a certain portion of those people will buy your game.

    See how your potential market shrinks down very quickly?

    Factor in the added development costs to learn how to program for a different set-up and lowered sales and if you're a game developer, why bother?

    A multi-platform game just simply needs to leap one hurdle for them to cash out... not 3 hurdles.

    Comment by Anonymous
    03:10 13/01/2010 # ! Neutral (0)

    anon 2:09

    You said the shit I been saying for years. The console companies forget seriously that the developers have to stop and or slow production of other games to teach their team to code with new software. This is why the Wii is full of shovelware and the real good games are very short its hard to code properly and make it play like a full game. PS3 and 360 games really only need a button map swap and its good to go really. IMO to get a bigger abundance of users you need to make it so EVERY can play it no matter what which is why the controller beats gimmicks all the time. Everybody can pick up and use one it just takes a bit of practice but in the minds of casual gamers they just want them to feel like the done something without really putting effort into it.

    Avatar of El Chaos
    Comment by El Chaos
    02:13 13/01/2010 # ! Neutral (0)

    I don't quite see how optional controllers (in this case, bundled with games) have anything to do with system add-ons that are mandatory in order to play said add-ons' games.

    The former has been done forever and never proved to be much of a failure (think of Samba de Amigo's maracas, or even retail arcade sticks), the latter did prove to be, most of the time, a dead end approach to extending a given system's life.

    Comment by Anonymous
    20:19 12/01/2010 # ! Neutral (0)

    Why launch another new model when they're making money through software sales instead of hardware sales? There are no reason for them to release another FailBox if the current model is apparently fixed...

    But I doubt it will last until 2015, the size of games have increased quite a bit in this generation. It would be really funny to see when most xBox games will be release in multiple DVDs in year 2015.

    Comment by Anonymous
    21:42 12/01/2010 # ! Neutral (0)

    The problem is, each consoles(PS3, Xbox 360, Wii) has already found its own niche. And from the look of things they are pretty comfortable with their market positions. So, unless a newcomer try to stir things up and threaten their market dominance, or either one of the big three trying to outdo the other two. It's going to be a stalemate for a LONG time.

    Comment by Anonymous
    23:59 12/01/2010 # ! Neutral (0)

    PS3 and Xbox 360 are still running for the second place, you mean.
    And no, Microsoft isn't comfortable with Japan sales. Sony isn't comfortable with worldwide sales. We'll wait and see, but the battle sure'll be bloody.

    Avatar of Ciscotaku
    Comment by Ciscotaku
    20:21 12/01/2010 # ! Neutral (0)

    i know project natal is gonna fail. I know that cause when i play the wii, and that's rare, just moving the controller around for an hr already makes my arm hellla tired, let alone my whole body.

    Comment by Anonymous
    20:39 12/01/2010 # ! Neutral (0)

    You need to exercise more

    Comment by Anonymous
    20:41 12/01/2010 # ! Neutral (0)

    So you are saying that natal is going to fail in the same way the wii failed in not selling over 9000 units. Then I certainly hope natal fails.

    Comment by Anonymous
    22:52 12/01/2010 # ! Neutral (0)

    yeah chubby move ya´ lazy body!!!

    Post Comment »


Recent News

Recent Galleries

Recent Comments