Haruhi Fans Prize Fools After All?

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The sales figures for the third DVD of Endless Eight have been released, and they serve either as a damning indictment of Haruhi fandom or rather strong praise for Kadokawa’s marketing ability…

In its first week, the first volume of Endless Eight sold 14,104 copies, and the second volume 12,708, whilst the recently released third or 5.428571th volume managed 12,278 – DVD buying Haruhi fans are evidently 95% willing to spend $35 an episode on eight all but identical episodes of glib moe marketing.

By comparison, the pre-Endless Eight volume managed 21,812.

With fans so willing to reward such behaviour with their patronage it seems no wonder the industry is in the state it is


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    Avatar of Darkrockslizer
    Comment by Darkrockslizer
    Avatar of Insilencio
    Comment by Insilencio
    05:12 02/12/2009 # ! Neutral (0)

    Otaku are. KyoAni is a marketing genius.

    Avatar of Darkrockslizer
    Comment by Darkrockslizer
    05:28 02/12/2009 # ! Neutral (+0.2)

    Actually, they're not.

    12k copies vs 21k - that's more than half of potential profit lost for each disk, considering all costs that have to be covered.
    And not like KyoAni saved anything - each episode was re-drawn and voiced anew.

    It's a loss-loss situation for both consumer and producer just because of some epic fail guy who had the saying within the company.

    Avatar of Rethardus
    Comment by Rethardus
    06:14 02/12/2009 # ! Neutral (0)

    It's not a loss for KyoAni, or else they wouldn't do it.

    What do you think is easier?

    Scenario 1:
    Revoice a few lines, there's even a possibility that they reuse some of the lines. Also note that these lines were probably done in less sessions than a whole story arc. And as for animating each scene, the scenery is obvious in the same area, so no new research material need to be made.

    OR, animate a totally new novel, breaking your head over how you should direct it to give off the ideal effect. Go and photograph new sceneries to use in the backgrounds, voicing a whole story arc, with lines you need to work on to give an authentic feel.

    The choice is obvious, especially because the economy in general wasn't that stable that time (it still isn't).

    Comment by Anonymous
    06:15 02/12/2009 # ! Neutral (0)

    ^@Darkrockslizer

    Actually they are marketing geniuses.

    You try to market the same product thrice over with no improvement, while everyone knowing that it's the same product thrice over.

    For the effort of one episode, KyoAni is rewarded with total of 14k+12k+12k. That is a testament on its own.

    Avatar of Van-d-all
    Comment by Van-d-all
    06:22 02/12/2009 # ! Neutral (0)

    Hardly a 50% loss given the fact of selling the same crap over and over.

    It's people's stupid acceptance for uncreative and repetitive crap that has led to utter degradation to all areas of entertainment industry, from games, through movies and anime to books.

    Conformist bitches, fuck you! :)

    Comment by Anonymous
    07:04 02/12/2009 # ! Neutral (0)

    It's not a loss for KyoAni like you sad, but not for those reasons. The funding for the animation doesn't come from KyoAni. Usually the money needed for the production and marketing of an anime comes from the production comity. In the case of Haruhi the production comity mainly comprises of Kadogawa (at least I couldn't find any names involved besides Kadogawa). And because Haruhi is Kadogawa's IP, biggest power to say what they will or won't do would lay at Kadogawa. But this is deducted through the company's who are involved. It could be different due to some contract KyoAni and Kadogawa (and the other company's which may be involved) made, but I highly doubt it.

    The points you state wont matter that much. It's not like research material costs that much (a few train tickets or some photo books). Also the scripts and storyboards have to be made anyway and the price doesn't differ between a original or an unoriginal script. It's more like not a loss for KyoAni because Kadogawa pays anyway.

    Comment by Anonymous
    10:34 02/12/2009 # ! Neutral (0)

    it is a clear loss you morons, have you ever visitd college in your free time?

    With the same amount of effort they spent on EE, KyoAni could have easily made something much more attracting with the Haruhi franchise. so 1.2k-sold vs 2.4k-or-more-potentials it is a clear loss from a business perspective.

    Comment by Anonymous
    12:14 02/12/2009 # ! Neutral (0)

    Well It still possible that KyoAni won't benefit if they had produced something better or worst than EE. It totally depends on the contract and how big there stake is in the production committee.
    I can't imagine Kadogawa giving KyoAni any royalties from DVD sales if Kadogawa payed all the costs. So it still possible that KyoAni made a brake-even deal with Kadogawa and it wouldn't have mattered if they made a better series.
    But speculating the possible loss for KyoAni due to EE is fruitless if we don't know the details of the production committee. For Kadogawa's side it's equally difficult to estimate because we don't know how it affected there total revenue from the haruhi IP.

    Comment by Anonymous
    12:17 02/12/2009 # ! Neutral (0)

    Well It still possible that KyoAni won't benefit if they had produced something better or worst than EE. It totally depends on the contract and how big there stake is in the production committee.
    I can't imagine Kadogawa giving KyoAni any royalties from DVD sales if Kadogawa payed all the costs. So it still possible that KyoAni made a brake-even deal with Kadogawa and it wouldn't have mattered if they made a better series.
    But speculating the possible loss for KyoAni due to EE is fruitless if we don't know the details of the production committee. For Kadogawa's side it's equally difficult to estimate because we don't know how it affected there total revenue from the haruhi IP.

    Avatar of erejnion
    Comment by erejnion
    13:58 02/12/2009 # ! Neutral (0)

    actually, considering that the next thing to be animated is The Disappearance, it's not 1,2k vs 2,4k but more like 1,2k vs 4,8k+

    But oh well. With every day I am more and more okay with that decision of theirs.

    Instead of watering down Endless Eight and airing a watered down The Disappearance, they made epic EE (terrible to the viewers, but nevertheless epic) and they will probably make an epic The Disappearance movie, which will get much more dvd sales.

    Comment by Anonymous
    16:34 02/12/2009 # ! Neutral (0)

    God damn I like Yuki.

    Comment by Anonymous
    03:16 03/12/2009 # ! Neutral (0)

    haha...I like your train of thought..this is actually a good way of thinking of it...I shall adopt that stance from now on.

    Well, it's nice to see the 9 episode where they each where different outfits..so yea..this is not bad at all.

    I am sure Haruhi fans are no where nears as other hardcore fan from some of the other things people liked.

    Avatar of erejnion
    Comment by erejnion
    14:58 03/12/2009 # ! Neutral (0)

    Hah, thanks!

    Then, bonus round of optimistic thoughts!

    Japanese otaku buy the EE dvds simply to provide the finance for an epic The Disappearance.

    ...

    Yeah, I know, this is dangerously close to Kafuka's train of thought.

    Comment by Anonymous
    22:33 10/12/2009 # ! Neutral (+0.2)

    Could it be that fans were supporting endless eight as a way to counter Kyoani's troll to destroy the franchise?

    It was pretty obvious they were bidding to destroy the series's reputation, so they could move on.

    Possibly, Haruhi fans with their where's the next season crap pushed Kadokawa and kyoani as to destroy the franchise.

    It's possible that they were anticipating that the franchise would die, so that they get less mail about the next season, had the second one had ended inconclusively.

    However, in the end, true Haruhi fans saw through kadokawa's and kyoani's troll and refused to let the franchise die in such way. This explains the sale figures for Endless Eight.

    Comment by Anonymous
    05:30 02/12/2009 # ! Neutral (0)

    What's so genius about it? We should pity the people who feel so compelled to own anything "Anime X"

    Avatar of nocturne
    Comment by nocturne
    05:39 02/12/2009 # ! Neutral (0)

    I think this might be more a testament to the fact that people like buying things than the notion that otaku are pathetic or that KyoAni are marketing gods. When faced with a collection of goods that become a complete set when you buy them all, some people tend to do just that - even if they aren't huge fans of whatever they're purchasing.

    Comment by Anonymous
    06:16 02/12/2009 # ! Neutral (0)

    it could also be that the buyers are mainly animalized otaku, which Azuma Hiroki talks about.

    Avatar of thanto_
    Comment by thanto_
    16:12 02/12/2009 # ! Neutral (0)

    Collecting for the sake of collecting is retarded. If you don't like it very much, it's stupid. Spend your money on something you actually enjoy instead.

    Comment by Anonymous
    18:36 03/12/2009 # ! Neutral (0)

    Some people like the feeling of having completed collections, that's their enjoyment. So I don't see how their happiness is less than yours just because they have different ways of achieving it (and they ARE spending money in a way they enjoy).

    Comment by Anonymous
    06:09 02/12/2009 # ! Neutral (0)

    Kadogawa is doing the marketing, KyoAni is only responsible for the production of the anime.

    Comment by Schrobby
    07:10 02/12/2009 # ! Neutral (0)

    Either there are a whole bunch of braindead Haruhi Otaku or KyoAni and Kadokawa bought most of the disks to save face...

    Comment by Anonymous
    13:20 02/12/2009 # ! Neutral (0)

    It's simple, The Melancholy of Haruhi Suzumiya is Japan's version of Twilight

    Avatar of h8GWB
    Comment by h8GWB
    10:39 03/12/2009 # ! Neutral (0)

    Also, I'm becoming more and more convinced I was drawn in solely by Hare Hare Yukai, and staying only because of Nagato.

    Comment by Anonymous
    18:39 03/12/2009 # ! Neutral (0)

    Then you should go back, watch it and pay actual attention. I also thought it was just a crappy mainstream show with some cheap fan-service thrown to lure people in, but it is actually very compelling, interesting and unique. I do think EE is a waste of time, but the first season is not just meaningless dance and moe characters.

    Avatar of h8GWB
    Comment by h8GWB
    10:37 03/12/2009 # ! Neutral (0)

    In that I wish that Japan knew when it was an APPROPRIATE time to pirate anime.

    Avatar of FoolyDooly
    Comment by FoolyDooly
    05:06 02/12/2009 # ! Neutral (0)

    "Endless 8 Movie gathers million dollars on first weekend"

    I can see this now. lol

    Avatar of jabman025
    Comment by jabman025
    05:10 02/12/2009 # ! Neutral (0)

    wow..... I really hoped that the japanese fans would teach Kyoani a lesson.

    I've got to learn not to hope.

    Avatar of Dinhcer
    Comment by Dinhcer
    14:52 02/12/2009 # ! Neutral (0)

    there is no hope is this world

    Avatar of Overt
    Comment by Overt
    05:16 02/12/2009 # ! Neutral (0)

    I can't actually force myself to believe that data, sorry...

    Comment by Anonymous
    05:16 02/12/2009 # ! Neutral (0)

    Either most Haruhi fans are masochistic, or just obsessed. Totally glad I haven't gone that far.

    Comment by Anonymous
    05:23 02/12/2009 # ! Neutral (0)

    Well, we already established that around 10000 people in Japan are braindead in the last Haruhi sales article, not sure why people weren't expecting the same people to keep buying Endless Fail.

    Comment by Anonymous
    14:36 03/12/2009 # ! Neutral (0)

    maybe each persons buy 8 copies, so only 1500 people ate braindead

    Avatar of Oshaikeuchi
    Comment by Oshaikeuchi
    05:25 02/12/2009 # ! Neutral (0)

    I don't understand why people say KyoAni are marketing geniuses - otaku are just stupid. They still probably could've made more money if they had made new episodes. And (serious question here) wouldn't it cost pretty much the same to make new episodes of the same quality of all the endless eight episodes? Or around the same budget? Forgive me if I'm wrong, I'm kind of just assuming here.
    If they'd make different episodes, they'd probly either make the same amount of profit here, or at least more, but certainly not less. :o

    Comment by Anonymous
    06:32 02/12/2009 # ! Neutral (0)

    I thought Endless Eight is not very efficient at all. There's just changes at the visual things. Scripts and plots are the same. Yet, people still like the endless eight because idiots(semi-otakus), love the visual part, rather then the story...So making the episodes are cheaper for them.

    Avatar of Endersgame
    Comment by Endersgame
    12:20 02/12/2009 # ! Neutral (0)

    No they redid all of it not just the parts that were different. They redrew every episode, and re-voiced them all too. So yeah if they had just made new episodes it would have cost just as much and they would have pulled in more money too.

    Avatar of Nani
    Comment by Nani
    11:56 02/12/2009 # ! Neutral (0)

    they are "genius" because otakus are "stupid".. I mean, because KyoAni/Kadokawa made X DVDs of the "same thing" and the sales didn't go down thaaaat much (people expected endless eight to sell very bad because it was repetitive)

    Comment by Anonymous
    05:27 02/12/2009 # ! Neutral (0)

    Am I mistaken or wasn't the whole Endless Eight debacle due to Kadokawa - the Publisher, rather than Kyoto Animation - the Developer/Animator.

    Comment by Anonymous
    10:10 02/12/2009 # ! Neutral (0)

    Yes, the problem is that a lot the poster here doesn't know it.

    Comment by Anonymous
    10:18 02/12/2009 # ! Neutral (0)

    It's both. They both sit on the Haruhi Production Committee and so both have a say on the matter. People are just trying to defend Kyoto by saying that Kyoto didn't have a say when they really did.

    Comment by Anonymous
    05:30 02/12/2009 # ! Neutral (0)

    Even myself being a huge haruhi fan dropped the second season, I can only take so much crap the movie better not suck or my haruhi wall scrolls will become biribiri wall scrolls

    Comment by Anonymous
    05:35 02/12/2009 # ! Neutral (0)

    biribiri is superior.

    Comment by Anonymous
    09:33 02/12/2009 # ! Neutral (0)

    As much as I'd prefer Index to resume instead of Railgun, and as much as I thought the first Railgun eps were fail, biribi IS indeed superior.

    Comment by Anonymous
    05:30 02/12/2009 # ! Neutral (0)

    and the nightmare that is Haruhi continues...

    Comment by Anonymous
    05:33 02/12/2009 # ! Neutral (0)

    I LOVE THIS SHOW.

    Comment by Anonymous
    05:45 02/12/2009 # ! Neutral (0)

    Well, one explanation might also be that they actually liked it. I don't see the series as anything special myself, really, but E8 was by far my favorite part of it.

    Comment by Anonymous
    05:49 02/12/2009 # ! Neutral (0)

    Dang well trained otaku are well trained

    Avatar of Chen-04
    Comment by Chen-03
    05:58 02/12/2009 # ! Neutral (0)

    In the end endless eight was a pretty good advertisement for the movie (coming soon?). Haruhi fan or not, I think by now pretty much everyone at least heared about haruhi and got curious. The only way of stopping the trolls is to not buy a ticket for that movie. After all, the profit from the movie could pretty much cover up every losses kyoani potentially had.

    Avatar of Nani
    Comment by Nani
    11:58 02/12/2009 # ! Neutral (0)

    "The only way of stopping the trolls is to not buy a ticket for that movie."

    sadly, I don't think otakus are going to do this..

    Comment by Anonymous
    19:55 02/12/2009 # ! Neutral (0)

    But what if the movie is good?

    Avatar of Barachem
    Comment by Barachem
    06:16 02/12/2009 # ! Neutral (0)

    The overload of moe has putrefied the brains of japanese otaku and made them mind-slaves of KyoAni, they'll devour anything, as long as it has moe.
    The industry pandering to the moe-loving otaku zombie horde is the real culprit here.

    Comment by Anonymous
    09:03 02/12/2009 # ! Neutral (0)

    Exactly, this is just proof that there are diehard moe fans out there who will buy whatever is shoveled in front of them.





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