Toyota Blames Video Games for Collapse in Car Sales
- Categories: Japan, News
- Date: Oct 22, 2009 15:07 JST
- Tags: Cars, Marketing, Mass Media, Public Transport, Statistics, Toyota
Japanese car manufacturers are becoming increasingly distressed at the lack of interest in their cars displayed by young Japanese, and Toyota has made what many consider the risible suggestion that this is due to the pernicious influence of video games…
Toyota’s management is quoted grumbling about their collapsing Japanese sales:
“Video game consoles are the problem. With such realistic play available they don’t need cars or anything anymore.”
The mass media has previously tied this “kurumabanare” to changing tastes (including the supposed “herbivorousness” of young males when confronted with what the car industry has always insisted is the very manly prospect of car ownership) and Japan’s ongoing demographic collapse.
More sensible reasons typically given for the disconnect between the youth of Japan and the nation’s car culture include a reduction in their incomes, a lack of access to credit, the extremely high cost of car ownership in Japan, and of course the ubiquity of trains in the nation’s metropolitan areas.
Market surveys have concluded that economic factors are the most significant, along with urban life and a “diversification” of interests amongst the younger generations.
Car manufacturers on the other hand appear convinced they can win over young consumers with shiny new models and more relevant marketing campaigns… It seems it may be they who are asleep at the wheel.









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I blame Equality Now.
If Christianity suddenly became popular in Japan, I bet they'd blame God.
WHERE IS YOUR GOD NOW?
Well they're right you know. My Xbox drives me to the store to get groceries and back. Full 360. Duh.
The only reason men get cars is to impress women. Since women are impossible to get there, men are over it. End of story.
makes sense
its not like I can use my psp to drive myself to the mall or the bar areas. thing is with the economic problem still looming over our heads and the high costs of owning a car, more people opt to save more than splurge on vehicles when you got a good public transport system.
Or here's an idea when you buy a toyota car it comes with a bishoujo of your own, that'd boost sales in no time and solve the problem with japanese men having no partners.
"Or here's an idea when you buy a toyota car it comes with a loli of your own, that'd boost sales in no time and solve the problem with japanese men having no partners."
-fixed
What's next? People blame video games for violence, sexual abuse among other things and now the collapse in car sales.
Before you know it game developers are going to blame gamers for not buying their games because they're busy playing their old ones.
make the cars same price as ps3 then people will buy them all.
"Or here's an idea when you buy a toyota car it comes with a loli of your own, that'd boost sales in no time and solve the problem with Sony censoring shit."
Even better, give the buyers the choice between the two options for maximum impact :P
Hell, add MILF and shota options while you're at it. You may even want to add the possibility of getting two, for a reasonable extra charge, for the customers who are into MILFcake, straight shota, loli yuri and so on ^^
I guess none of you own "cars" then. Toyota has been making shit economic/boring cars for the past decade. Where are their sportscars (actually good ones)? Lexus? Young men dont have #$ to buy a $40 K car. Honda? Boring sedans now. Face it, there arent enough sporty/sportscars in the Japanese market in the affordable price range. I lol that TOYOTA would be making this statement as their brand is now completely linked together with the notion of "the boring ass family brand" by most car enthusiasts.
@Kortaku:
If you DID have a sports car in Japan, is there actually anywhere you could drive it fast, legally, or with very low likelihood of being arrested/ticketed?
Australia and the U.S. has big stretches of desolate nowhere with roads running through them.
A guy I know was blasting through the desert in his Shelby. He slowed down for a stop sign (the road he was on came to a 90-degree left-or-right "T"), and was hit on his rear window by a bird.
Apparently, it had been drafting off him. . .
Haha funny story @ anon Above me.
Yes, there are a few roads (read highways) that you can illegally speed on. The common rumor in Japan is that if the Cop is at a standstill and his radar reads above (150 mph) then he doesnt give chase due to the police car's lack of acceleration. As in all countries, sports cars are heavily desired by Youth, Japan is no different.
Blame Kamichu
Blame cooler car designs from other manufacturer!
Japan is a mouse universe.
The males no longer behave as such and clump in groups on the floor hoping to be left alone while consuming all they really need to be happy; food, water, endless masturbation to lolis.
I blame you fuckwit.
Anyway this is to be expected and the contributing factors so obvious you wonder why that Toyota retard said that. With the increasing numbers of young adults becoming freeters, this is to be expected. Unless you work for some swanky firm, the ability to afford a new car will be pretty much nil.
WTF? #162
wow. just.... wow.
Yeah, really WOW. Who the fuck needs a car. I think I'll start driving to work with a PS3 Slim... I think only an addict gamer could have such perceiving problems to even consider comparing a car to a game.
You need sports cars to score chicks, but in Japan you won't get any girls if you're not rich.
Moreover in Japan you can score loli with some ice cream and / or $30.
Why waste money on cars? ^_^
People blame video games for everything, don't they?
Somehow, I think all of us are getting used to this... Seriously... If they have time to blame others, they should just improve their cars. Stupidity levels up once again!!
Na...improving car wouldn't help with the main issue. What they need to do is to somehow find a way to HUGELY reduce the production costs of their cars, therefore they can price them much lower and more people will actually be ABLE and WILLING to buy them.
And then have people returning the veichle every month because of the CELOD(check engine light of death)... That's what happens with cheaper products...
And what country would develop the parts? Hmmm?
yep, they do
Just like they blame Loli
my car is loli powered... i no blame loli
Someone stole my PS3. Fucking GTA...
lulz never happened though.
I only take my car out when I need to do something, fuck wasting gas.
This comment seems vaguely suggestive in a way I just can't place my finger on...
"I only take my cock out when I need to masturbate, fuck wasting energy"
epic comment ^^ lolz
True enough, I prefer video games, but you just don't get the same sensation running over people in GTA as you do in RL
you to prison and get raped :D
Exactly. It's just not the same sensation!
Yeh im sure the only point of getting a car is for me drive really fast and crash into corners and bump other cars. Just like in the video games.
Cmon
Maybe if they made sports cars and not stupid tree hugging Prius'. Look at the sales of 370z, Camaro, Miata, Wrx, etc. C'mon Toyota, bring back the hachi-roku!
This
Hell yeah! AE86, Supra, MR2, and Celica instant classics. All they need is to actually make the Toyota FT-HS. It saddens me to say this but, bringing back the "hachi-roku" would be a mistake. Toyota should just make a real sports car with a FR or RR.
they're actually bringing back the 86, FT86 that is hahaha
it looks pretty good probably going to be NA with a boxer engine
i own an Celica GT4
i saw that a few days ago, FT86 will be teh sex
FC3S here..
"The downhill braking and shifting, it's perfect! It's right behind the FD!"
+ ∞
ROFL, i see what you did there.
Yeah man, I'd get a Nissan any day, fairlady or GTR would beat anything Toyota has to offer.
how can toyota appeal to young males with cars like the yaris and the prius. if they didnt discontinue the celica, MR2 and supra there would be more interest. All we can do is wait for the toyobaru FT-86 and see how that changes things.
In a country where as a wageslave you can get anywhere on a train, subway, or public transportation why would you work for a decade to scrap together enough money for a car that would be so worn down that you'd have to keep spending to keep it maintained or have to buy a new one?
And does the culture where you can say, "I own a ____ now take your panties off!" Still exist? Or does EVERYONE come out sounding like the douchebag that won't shut up about how is awesome car makes him awesome by the transpositive law of awesomeness?
in some country, yes, they do exist.
If you stop driving your parent's mini-van and get yourself a mans car, girls would be trowing themselves in front of you naked.
Five years ago it took me a year and a half working part time to get my self a 2003 car.
well i got my Agnes-copter and it goes Ban!Ban!Ban!Ban!Ban!Ban!Ban!Ban!Ban!
I lol'd.
with "Ban-Bullets" included eh?
It does in my country.People say you get girls easier if you have a car,since you can drive her home.
Well public transportation can be pretty annoying,if you have to wait for it.Then just drive with your own car,but then there is traffic on the road which could be worse then public transportation.
You can't use cars in the big shopping streets anyways...
There's another aspect of car ownership in many non-Japanese countries.
It's a substitute Love Hotel.
In the U.S., at least, from within a major metropolitan area, you can drive 20-30 minutes, and find a place isolated enough to have undisturbed sex with her in the back of your car (there's a REASON American cars are so wide).
In Japan, you'd be driving a long time to find such a place. (Yes, Japan has 'the countryside', but it's not *close* to downtown Tokyo.)
P.S.: Don't try back-seat sex in a Toyota, unless maybe it's a mini-van!
thats why they used to make the bus-like vans in the 80s... something to bring back i think