Toyota Blames Video Games for Collapse in Car Sales

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Japanese car manufacturers are becoming increasingly distressed at the lack of interest in their cars displayed by young Japanese, and Toyota has made what many consider the risible suggestion that this is due to the pernicious influence of video games…

Toyota’s management is quoted grumbling about their collapsing Japanese sales:

“Video game consoles are the problem. With such realistic play available they don’t need cars or anything anymore.”

The mass media has previously tied this “kurumabanare” to changing tastes (including the supposed “herbivorousness” of young males when confronted with what the car industry has always insisted is the very manly prospect of car ownership) and Japan’s ongoing demographic collapse.

More sensible reasons typically given for the disconnect between the youth of Japan and the nation’s car culture include a reduction in their incomes, a lack of access to credit, the extremely high cost of car ownership in Japan, and of course the ubiquity of trains in the nation’s metropolitan areas.

Market surveys have concluded that economic factors are the most significant, along with urban life and a “diversification” of interests amongst the younger generations.

Car manufacturers on the other hand appear convinced they can win over young consumers with shiny new models and more relevant marketing campaigns… It seems it may be they who are asleep at the wheel.


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    Comment by Anonymous
    00:54 23/10/2009 # ! Neutral (+0.2)

    Yes, I'm sure it's my video game's fault that I don't have a car. I use it to drive me to places everyday.....virtually.....

    Comment by Anonymous
    01:33 23/10/2009 # ! Neutral (+0.2)

    isnt this kinda good for the enivorment? less car usage=less polution?

    Comment by Anonymous
    03:28 23/10/2009 # ! Neutral (+0.2)

    If I were Japanese, I would never buy a car.
    1. Ownership costs: obligatory shaken (technical examination of the car) every 2 years costs about $2000. Plus obligatory ownership of a place for parking the car - in cities like Tokyo or Osaka, prices of land are tremendously high. Plus taxes on cars...
    2. Gas prices: for an American they are tremendously high, for a European - the same as in Europe, but in Europe we really have expensive gas...
    3. Traffic jams: Japan is permanently jammed. Nothing strange - so many people on such a small area MUST result in traffic jams. So, posession of a car in Japan is pointless, unless one lives in a real village, far from cities and public transportation.
    4. Public transport in Japan: VERY convenient, reaches almost every place in a country and very seldom is late. The drawback is, that it is quite expensive, but comparing to costs of a car, public transport is faster, less troublesome and cheaper. Plus you don't need a significant amount of money at the beginning to buy a vehicle on your own.

    Owning a car in Japan is quite troublesome and costly.

    Comment by Anonymous
    03:20 23/10/2009 # ! Neutral (+0.2)

    stop producing cars and start researching mobile suit development

    Avatar of Riiku
    Comment by Riiku
    23:38 22/10/2009 # ! Neutral (+0.2)

    Just paint some moe on those cars and they'll sell in a jiffy, duh.

    Anyway who need cars? It's fucking sick to think that every man should own his own set of wheels to be manly. Shit, as if my muscles werent enough.

    Avatar of chriselric
    Comment by chriselric
    00:08 23/10/2009 # ! Neutral (+0.2)

    I blame bikes.

    Comment by Anonymous
    23:03 22/10/2009 # ! Neutral (+0.2)

    They should blame public transportation while at it.

    Avatar of Vetus
    Comment by Vetus
    03:23 23/10/2009 # ! Neutral (0)

    Τhat reminds me some senseless people at my country (Greece) which will blame the goverment even for the bad weather.

    Comment by Anonymous
    07:12 23/10/2009 # ! Neutral (0)

    They sound just like the MAFIAA!

    Avatar of Offline
    Comment by Offline
    07:06 23/10/2009 # ! Neutral (0)

    “Video game consoles are the problem. With such realistic play available they don’t need cars or anything anymore.”

    That made me LOL so hard XD

    As far as my knowledge goes, 'car games' are about speed and race...
    So call me a scardy cat but I rather have those hormone controlled 16 yrs old boys rage in virtual cars...

    At least I've never seen a game about holding the speed limit and giving way to passengers...

    Comment by Anonymous
    07:14 23/10/2009 # ! Neutral (0)

    I were going to say most people have common sense... but then I realized my group is just an island in a vast ocean.

    Avatar of Ukonkivi
    Comment by Ukonkivi
    Comment by Anonymous
    05:10 23/10/2009 # ! Neutral (0)

    its the toybaru coming up, they'ved dropped the power, bitches.

    Comment by Anonymous
    04:48 23/10/2009 # ! Neutral (0)

    If Toyota starts making bikes, they'll be set.

    Comment by Anonymous
    04:49 23/10/2009 # ! Neutral (0)

    Somehow innovated bikes, I mean. Maybe ones that can't fall over....

    Comment by Anonymous
    05:28 23/10/2009 # ! Neutral (+0.2)

    Like tricycles? I'd pay to see that as mass transport.

    Comment by Anonymous
    19:02 28/11/2012 # ! Neutral (0)

    come to the Philippines, bro. we got those in spades :D

    Comment by Anonymous
    02:26 23/10/2009 # ! Neutral (0)

    As an asian, I have to say....FUCK TOYOTA, HONDA BITCHES!!

    Comment by Anonymous
    02:48 23/10/2009 # ! Neutral (0)

    Rofl. Honda can't hold a candle to Nissan. Period.

    Avatar of Csalbertcs
    Comment by Csalbertcs
    03:16 23/10/2009 # ! Neutral (0)

    Ford is the best. Period.

    No other automaker has ever done as much as Ford. Except arguably GM. Who's now on goverment life support.

    You know who loves Ford? People who have stocks in Ford (all other American companies are bankrupt).

    Comment by Anonymous
    06:38 23/10/2009 # ! Neutral (0)

    you guys are all fags, sorry.

    Comment by Anonymous
    15:07 23/10/2009 # ! Neutral (0)

    Ah, I recall my first car with fondness - it was a used 1970 Chevy Nova, 350 cubic inch engine, manual transmission, broken heater/defrost, no stereo, broken AM-only radio, big-meat tires on the back, glas-pac muffler, and a forest green paint job with dots and streaks of white on the front end which made it look like someone had driven it through a sheet of gypsum board (maybe they had). No dings or dents, though.

    It was a bomber, and cost me $400.00; it was all I could afford at the time.

    Comment by Anonymous
    23:37 22/10/2009 # ! Neutral (0)

    wtf seriously? then why only now? o.0

    Avatar of Fonzer
    Comment by Fonzer
    23:50 22/10/2009 # ! Neutral (0)

    btw wonder who think it's safer to not drive a car.

    It's also unsafe to go from point a to b something can always happen.

    But guess seing how many people get into car accidents at my work it's pretty normal to see some people being skeptic about driving a car.

    Avatar of Neonie
    Comment by Neonie
    02:30 23/10/2009 # ! Neutral (+0.2)

    If you get into an accident on a subway and manage to live, it's a lot cheaper then getting into an accident with your giant metal liability of a car and having your life completely fucked over.

    Comment by Anonymous
    22:40 22/10/2009 # ! Neutral (0)

    What was Toyota expecting? It's expensive enough just to own a car in Japan with all the payments one has to make just to keep the car. Some even reaching twice the amount used to purchase the car in the first place.

    Comment by Anonymous
    00:05 23/10/2009 # ! Neutral (0)

    Hm. I thought cars were for transport? Most people don't play the driving to work/school/grocery store/post office game.

    Comment by Anonymous
    00:09 23/10/2009 # ! Neutral (0)

    My interest in cars are as great as anime, manga and all them other good otaku stuff. I personally own a Jza70 and a Sw20. So I don't know what this guy is talking about.

    Avatar of Bokusatsu Tenshi
    Comment by Bokusatsu Tenshi
    07:17 23/10/2009 # ! Neutral (0)

    Because, of course, a Nintendo Wii will take me from home to work.

    If video games are responsible for a collapse in car sales, so be it.

    I mean, really, if someone buys a console instead of a car, this someone doesn't really need a car.

    So it's better for the air we're breathing, one less car to provoke traffic jams, accidents, and a step in a good direction making the economy stop being so dependant on car manufacturers.

    We need a major economy shift right now.

    Comment by Anonymous
    02:21 23/10/2009 # ! Neutral (0)

    It's not the video games, its Toyota itself. They shot themselves in the foot when they stopped production of the Supra and Soarer. Bring them back at reasonable prices and people will buy.

    Avatar of ScarredBushido
    Comment by ScarredBushido
    00:12 23/10/2009 # ! Neutral (0)

    i would rather have a real hachi roku then 1 from forza...

    Comment by Anonymous
    00:39 23/10/2009 # ! Neutral (0)

    With a realistic driving sim on the PSP....that's how I roll baybeh!

    Wait, my PSP is too small to ride on....

    Avatar of Rainney
    Comment by Rainney
    20:39 23/10/2009 # ! Neutral (0)

    Or maybe it's their fault for making shitty, overpriced cars.

    Comment by Anonymous
    14:54 24/10/2009 # ! Neutral (0)

    oh come on, cars are mainly for transportation.

    or are they wishing that we should street race IRL?

    Comment by Anonymous
    10:10 06/11/2009 # ! Neutral (0)

    the problem with Toyota sales is, they don't have anything "fast,friendly and fun" every Honda will beat a Toyota hands down on power/performance in the same class. I'd buy a 2dr civic before any of the 4dr fails toyota has on the new car market.

    Comment by Anonymous
    Comment by Anonymous
    22:37 24/10/2009 # ! Neutral (0)

    Why don't Toyota (or better yet, GM) make a hot new video game and give it away and make so you want a new car???

    Comment by Anonymous
    09:54 23/10/2009 # ! Neutral (0)

    the reason is simple, toyota don't make good looking car anymore, were are the successors to MR2, Supra & Celica 0f the 90s. they only make practical like yaris that sell buy look crap. thay should do a art comp & survey to see what car the people of japan like drive

    Comment by Anonymous
    10:04 23/10/2009 # ! Neutral (0)

    Maybe if Toyota put more thought into their vehicle lineup, young people would be more interested. At present, they put an effort into the luxury line for pricks with a lot of cash at hand.
    Everybody else gets wither a boringly styled juicebox or, painfully pedestrian family car or a pity fest touting eco friendliness.

    And this trend of making cars look like the future according to 1972 is a goddamn boner killer.

    Comment by Anonymous
    09:45 23/10/2009 # ! Neutral (0)

    FUCK YOU to all the people that think Japan doesnt like cars, you guys are all idiots that only know about Japan from this website. Japan has deep love for cars. Their car culture is one of the best and most admired in the whole world. It doesnt matter if some Japanese people live in big cities they still have cars. The car is a status symbol over there but I bet most of you dont care because you guys dont even own a car.

    Avatar of exia
    Comment by exia
    08:55 23/10/2009 # ! Neutral (0)

    lol who wants something that ant amined now a days

    Comment by Anonymous
    07:27 23/10/2009 # ! Neutral (0)

    So...a videogame can drive me to work then....right?

    Comment by Anonymous
    08:21 23/10/2009 # ! Neutral (0)

    Don't blame video games for not releasing a new supra yet.....

    Avatar of motaku96
    Comment by motaku96
    08:43 23/10/2009 # ! Neutral (0)

    Yeah, who needs cars when you can drive around in a game.

    Avatar of Kazumakaname
    Comment by Kazumakaname
    13:58 23/10/2009 # ! Neutral (0)

    Remember what a car is.

    It can either be

    1) An indication that you're making up for a lack of size

    2) A time travel machine so 60 year old people can delude themselves into thinking they're young again.

    3) A mobile middle finger to hippies.

    Avatar of Member548
    Comment by Member548
    06:44 24/10/2009 # ! Neutral (0)

    You've never driven a 700hp car or carved up a road course on a sport bike have you? If you have you'd either be scare and quit, or understand what speed does to people and expand on your little list.

    Comment by Anonymous
    14:55 23/10/2009 # ! Neutral (0)

    How's mommys mini van treating you?

    Avatar of Kazumakaname
    Comment by Kazumakaname
    13:56 23/10/2009 # ! Neutral (0)

    Xbox 360 is just a slightly less lethal vehicle than a pinto.

    Comment by Anonymous
    12:06 23/10/2009 # ! Neutral (0)

    Build cars with game consoles inside!

    Avatar of Myballz
    Comment by Myballz
    12:25 23/10/2009 # ! Neutral (0)

    Plus geting a Liecense takes a how many years to get in Japan?

    If that doesn't work tell Toyata might as well use the Racist excuse for marketing that Foreigners think you Japanese can't even Drive fucking car so buy our cars bitches!

    Comment by Anonymous
    22:20 22/10/2009 # ! Neutral (0)

    Gran Turismo? It's only one of the best selling video games of all time, and it has turned countless kids into car fans. It's Toyota's problem if they cannot turn car fans into car owners.






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