CyberConnect2 CEO Ultimate Narutard
- Categories: Games, News
- Date: Sep 6, 2009 13:45 JST
- Tags: .hack, Adaptations, Collections, CyberConnect2, Naruto, Otaku, Shonen Jump
Hiroshi Matsuyama, the CEO of CyberConnect2, the company responsible for the .hack and Narutimate Hero series of games, has confessed that he is a Naruto fan of legendary proportions, buying 15 copies of every volume and owning every issue of Shonen Jump published for the past 5 years.
However, unlike the unproductive obsessions of so many otaku, his has given rise to a successful company and a superb series of games, which he says is all down to his consuming love for the story: “The trick to producing an anime game is love for the original work!”
He explains that his success in publishing Naruto games stems from his obsession with the series:
He buys 15 copies of each volume.
He buys every single DVD.
He buys 2 of each issue of Shonen Jump, and keeps every issue published in the past 5 years.
He has the company buy film tickets and distributes them to staff.
He attends every single domestic event he can get to.
Naruto is a constant in every display set up by the company.
He makes sure to share every kind of Naruto good with company staff.
All are purchased with either his or company funds; he explains that publishers never supply such materials.
These are just his personal activities; for the company as a whole he ensures further measures are taken:
The company has a 1,500 volume manga library.
It has a 2,700 volume anime/film DVD library.
All kinds of magazines are provided.
Though some doubts are raised as to whether all of these are strictly for company use, and not in fact an extension of his collection, he insists cultivating love for Naruto and other titles amongst his staff is tied directly to the quality of the end product, and with such high quality games few could deny this.
He illustrates his ecstacy at reading the high praise heaped upon him by Naruto creator Masashi Kishimoto, who describes Narutimate Hero as “an absolutely miraculous”:
He went into great detail at a recent event about the challenges of creating games based on existing non-game franchises (as any gamer will be aware, frequently a painful issue which has more to do with merchandising than it does producing a quality title).
It is, he says, “even harder than producing an original game,” conceding that although promotion may be easy and a clear target market exists, dealing with the many issues posed by publishers and creators presents many challenges.
He hints in less than uncertain terms about the problems publishers can pose: “There was a huge fight over the first Narutimate Hero game. They were dead set on things. It was extremely difficult to persuade them of the fact that games are a distinct form of expression.”
A string of successes has engendered a more trusting relationship, reducing difficulties, he says, but challenges in dealing with the schedule of airing anime, and with the problems caused by “current events,” perhaps a veiled allusion to the sort of delays and cancellations which can be forced by the latest media hysteria.
He is none too convinced about how the rest of the industry knocks out its games: “A lot of times other game companies would tell us how they thought it should be done, it really sapped our motivation.” He cites a versatile development system and flexible scheduling as being key to CyberConnect2’s success.
Via 4gamer.



















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Well, Naruto started pretty good but I guess Kishimoto sensei is a bit lost in the story after 400+ chapters...
Inspired by the article I took a look at the latest chap and...Gosh, the whole 'it's their fate' stuff is sooo boring...> >'
Still I like the art of the Naruto artbook and the covers!! Kishimoto Masashi is a great artist =)
Oh and...
DATTEBAYO!!XD
Kishimoto=fail
Titolion = fag
Twilight fans
Narutards=...is something worst out there?
Soooo can i has naruto in .Hack//Link?
Too bad his obsession lead his company to pump out derivative games, instead of creating more innovative titles like Tail Concerto. In it's day, Tail Concerto was a technically and artistically impressive game! I can't say either about the recent Naruto games.
Ultimate Ninja Storm was a great fighter.
BRINGZ ME ANOTHER .HACK!!!!
Which are the biggest idiots, the Narutards or the Naruto-hating bandwagon faggots that keeps complaining about it every-fuckin-where?
Hmm i think i'll go with the latter, all these whining retards makes me wanna facepalm my desk.
It's old, just shut the fuck up about it already..
I like this series, but yeah is too long, but is going to end very soon.
I guess in interview all you have to say is "I love Naruto" and you'll get 99 extra point
Yeah he posted in the Playstation Blog before, and some of those pictures above as well, he's a really big fan of Naruto.
Now it's time for the 2nd game for Naruto! Fight against Pain! :D
.hack > Naruto although love both ^^
SORRY BUT... NARUTO IS STILL IDIOTIC AND CHILDISH in the worst way possible
I don't know where you see the idiotic and childish in a shounen show.
I agree. They should choose to show violence OR silly gags. Mixing those two things is really stupid.
+1
I love the Naruto series and everything about it but not to that extent.Who has the money to do so? that guy I guess.
That's awesome. Here, read this volume so we can make more fan service.
"Love what you work for. Then you'll never work a single day of your life."
And maybe you can become a millionaire as well.
Not a fan of Naruto here nor even a big hater here, but i applaud his awesome dedication~
best CEO ever. if all bosses loved what they were doing, then everything the company produces would be amazing.
I've got the title for picture number 10:
"OVER NINE THOUSAAAAAAAAAAND!"
This certainly makes me feel better about my nerd hobbies...
FUCK if that's the case i say they let CC2 make a Naruto game it might acctually be good wouldn't that be novel (yes i know there have been a couple good Naruto games but i stress A COUPLE out of MANY)
whoa
now that is an otaku to look up to
*o*
simca is impressed!
I like Naruto. But Im not a Narutard.
When I take over from him, its going to be all One Piece.Believe it!
and when Naruto finally ends, the company begins to go downhill, cuz they got no Naruto chapter to look forward to.
If they keep making Naruto games after the manga ends then they could still do pretty good. Fans don't stop liking a series just because the story ended, just look at DBZ. No new Naruto chapters will just make Narutards want new games even more.
Too bad more people in the industry aren't like him. Imagine the great games that could be made if the people working on them were die hard fans of the series itself and not just doing it for the money. You can really feel it in a person's work when they're passionate about what they're doing.
I'm guessing most of them are money chasing fakers who mock otaku...
I was just telling a friend this, I pretty much feel the same as Hiroshi~chan I really wish I could meet him. And naruto is not a crappy anime it's just become really mainstream and that kind
of lowers people image of it, but then you have the fag who try to talk crap about it because every
one else is doing it.any ways CC2 and takara tommy should be the only devlopers allowed to make naruto
games sine they really understand it and they're passionate about it. Unlike shit devlopers like ubisoft, they aim their game for the mainstream
american audience and they dont truly get naruto and thats why their games suck so much ass, let a lone the fact that ubisoft sucks huge dick and are some of the wrost devlopers ever and my japanese coach was their biggest highlight and that wasnt even that good.
Agreed, it's rare to see good games made out of franchises, they're always cookie-cutter, generic shit that have nothing to do with the franchise.
wow, anime version of google?
all you can eat food replaced with all you can read manga?
sounds like a dream company.
i would like to start a company like that or work in one.
At least his dedication isn't half-baked much like other people's.
Agreed. When someone says that they like the show/game/movie they're working on I always wonder if they're only saying that because they have to or if they are an actual fan.
Plus let's not forget, the Narutimate series is actually one of the best anime fighters to date.
It must be the best example of an anime "character game" ever, all things considered, in fact, in certain respects it borders on an interactive anime.
Thats what Naruto is, and why its unique, though a series about stealthy ninjas would be great too
It's amazing for what it is. I've been reading it for about 8 year now, and it's rare that i don't find something to like in each chapter (other then sasuke)
The game is fun, that I admit. However, the series itself, I do not like. It seems to go against everything stealth.
This. Been reading the manga for seven years and I still enjoy it for what it is and trust me it's not as bad as people make it out to be, I guessing people don't like the fact that side characters have been reduced to the background.
Despite all the 'hate' it has generated (mostly from other people and not the series itself), even I think Naruto deserves a little better than said flak it has been taking.
Holy shit.
I don't care if it'll be all Naruto, all the time.
I want to work there.
I wonder what happens if he finds out that one of his employees is a fan of bleach or one piece?
I wonder what would happen if he finds out that one of his employees isn't a fan of Naruto?
they get their cock sliced off
Get your left boob lopped off.
What if she doesn't have a boyfriend?
What if you're a girl?
You get your boyfriends cock cut off.
Uterine removal.
Then she gets her cock cut off.
Why do you think she doesn't have a boyfriend?
so what? I'm a fan of Naruto and not a fan of Naruto
so what? I'm a fan of Naruto, One Piece and Bleach
PWNED
Then congratulation...
HA!
^I lol'd at these comments.
want a cookie
they're free
He will be ou t of the company
Hmm, I just wonder if most of his employee get sick of Naruto already, like something is one thing but see it most the time without getting bored is a bit tough for me.