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Haruhi & Full Metal Alchemist DVD Sales Upsets


The sales figures for the Haruhi’s Bamboo Leaf Rhapsody DVD, the first of the “new material,” and the first of the remade Full Metal Alchemist DVDs, have been published.

Haruhi DVD “4” sold 21,812 in its first week, versus 28,729 for the very first DVD. Not a complete collapse, but hardly something which augurs well for the future, and probably the death knell for any future large-scale productions.

K-ON! by comparison has now nearly managed 50,000, demonstrating the age has truly shifted to that of K-ON!, which at least eschews an obnoxious protagonist and nonsensical storyline in favour of cheerfully vapid moe blobbery.

Far more of an upset is the dire performance of the Full Metal Alchemist remake – the first DVD sold a mere 12,578 copies, compared to 21,450 for the original, which went on to sell an abnormal 64,992 copies in total.

Even the pricey box set of the original series, cunningly released before the new series was on the scene, sold 14,544 in its first week.

With the ongoing ratings collapse for the TV broadcasts, its sales do not look set to improve…

The real question is of course how well the Endless Eight DVDs will do; anything less than a disastrous performance would be a damning indictment of the current state of the anime market and the otaku DVD collectors who drive it…

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  • >which at least eschews an obnoxious protagonist and nonsensical storyline in favour of cheerfully vapid moe blobbery.

    I really don’t know why I still come to this piece of shit site everybody hates. *sigh*

    • no, moron… it’s all part of the story itself… its as if the fans are Mikuru and Kyoani is playing Haruhi and fucking with their “toys”. Brilliant. Will I buy? No. Do I think it’s brilliant? Yes…

  • Gantz_Playboy says:

    Anonymous said:
    Only Bill Murray could have saved the EE arc 🙁

    Oh please!- I can't remember the last time he made me laugh. That whole 70's Saturday Night Live crowd still wanders around trying to soak up some relavance.

    "Lost in Translation" was aweful!

  • 2 reasons why Haruhi is falling.

    1. Kyo-Ani waited TOO long to bring out a “season 2” and it’s not even a true season 2.

    2. Too Much Trolling. Kyo-Ani made many people mad when they announced that the new Haruhi would only be new episodes for season 1 and not a true season 2.

    Can’t blame the sales figures.

  • Endless Eight reads like an idea one of the higher-up’s girlfriend had, that he had to hammer out and stick by for the sake of his sex life.

    Why else would they be defending this travesty so fervently?

    • Because they know how truly pathetic the people that follow it are. They made a bet with themselves to see if people would put up with it. And people were so quick to bend over and grab their ankles, that they will now sell dvds of the affair and watch as people actually waste money on it.

      How pathetic the species has become, how sad and ignorant we all feign. That people could so easily mock and belittle us, and we simply ask for more.

  • Soon.. soon I will see how truly Otaku to the best that Anime could be when the second ‘~Haruhi’ is released.

    Will Otakus clamor for the shit or understand how butt fucked they’ve been done over this summer?


  • Sad.
    But the truth is: Haruhi deserves it, and I really hope the Endless Eight DVDs don’t get even a thousand copies sold.

    Also, I’m just waiting for studios to blame piracy (and not the bad economic situation) for low sales… just like every other market out there.

  • If anything, this is a good sign for Haruhi. 21,812 is a very large number and constitutes a Hit, and this is AFTER Endless Eight finished. It shows that despite E8, Haruhi fans have not abandoned the series.

    The E8 DVDs themselves will definitely sell worse, but I would bet Sighs brings it into the 20K range afterward.

  • Wow… So predictable but still fun to see!

    For FMA though… kinda disappointing about the ratings. Still the story itself is going pretty well as of now. Haruhi on the other hand I guess it’s so so and kinda interesting when they fill in the gaps.

    E8 need I F*CKIN SAY MORE!?

  • You guys are pathetic.

    Those Haruhi sales figures arn’t bad, How the fuck can you claim 20k+ Units in the first week is anywhere close to bad for an anime?


    Wait for the rest of the season’s DVD sales before making those kinds of comments.

  • Wow, you really hate Haruhi, huh?

    How is 21,812 sold DVDs in the first week bad?

    Doesn’t seem like K-on! did any better. It sold 50000 DVDs yes, but thats NOT in it’s first week, right? It’s you site and all, so you can do what you want, but don’t keep back stuff like that.

    I don’t like what became of Haruhi and it surely is hyped a bit, but even so, K-on! is far from surpassing it and things like this: “the age has truly shifted to that of K-ON!” lol.

    • Most of the DVD sales for a typical series comes in the first week of release.The problem is the actual drop in sales compared to the first series(about 30%).And this is BEFORE endless shit.It’s a sign if impending doom.

      Ignorance and denial shouldn’t be used in the same post.

      • “typical series”,

        There is your problem right there. Hell the money from this first DVD alone probably covered production costs. Remember this is a FULL RERELEASE meaning the other old DVDs will be being sold too (They did absolutely nothing to those so no costs).

        I can guarantee EE’s sales won’t be all that low, at least not as low as you are expecting. This certainly won’t be the end of Haruhi either. Regardless of how this rerun turned out there is still HUGE prospects for future profit.

  • The entire thing was a slap in the face for anime lovers. It’s shameful home many people are now mindless drones, eating out of the same hand that’s trying to empty their wallets.

    It’s okay though, if we can prove our allegiance to our masters, then they’ll just stop giving us slightly different dribble and we can just all agree to keep buying the same dvd over, and over, and over….

    • relentlessflame says:

      And in fact, this is precisely why the Haruhi sales comparison isn’t really fair either; it isn’t being released on Blu-Ray right now. It was compared in the article to K-On’s DVD + Blu-Ray combined total (keeping in mind that the Blu-Rays for K-On outsold the DVDs handily). Unlike 3 years ago, there’s a much larger portion of the audience interested in Blu-Ray, and there’s reason to believe that at least some of them are going to hold out (especially knowing that the show is produced in HD anyway). So for both shows to sell as well on DVD as they are in the midst of this format shift is actually not so bad.

  • The article conveniently doesn’t mention that even though the current Haruhi sales are less than the first “season’s” sales, they still top the current DVD charts by a fair margin.
    For comparison, volume 1 of HnG2 sale figures were at like 5000, DVD and Blu-Ray combined.
    Death knell for furutre large scale productions? Give me a break…

    Although yes, E8 figures will be extremely interesting to see.

    • The point is, it is potentially going down there, and so far, that is what it seems to show for now. Regarding about E8, i can so fucking bet they’re trying to make every gimmick they could possibly throw for it before they release it just to make sure it still sells because i believe in KyoAni’s dictionary, Haruhi = Milk Money, and Otakus = Haruhi.

        • “anime can stand to use a lot more of that”

          of WHAT? a company trying something new, but instead pissing off the loyal legions of fans who were expecting an anime actually worth their hard earned money and time?

          they had PLENTY of material to work with, but instead they chose to extend a small story into 8 episodes… there’s being brave… then there’s being idiotic… do you actually think people like seeing the SAME exact thing over and over with little change what so ever… i mean think about it… do you think an audience would enjoy watching you stick your thumb up your ass for eight hours while standing in different positions? sure it might be entertaining and hilarious at first, but then the joke gets old…

          stop trying to justify what they did as “brave” or a word like “effort”… EFFORT? what changing the character’s choice of clothing for the day? BULLSHIT… there is no real EFFORT in that…

          and as for the people still bitching for this show to fail and for Kadokawa to burn in hell or something like that… just stop… so I don’t have to keep running into assholes who are attempting to make something terrible seem “ballsy” or “enjoyable”…

          also 1 more thing.. WTF just shutup you fucking dumbass, there is no one… NO ONE who would personally go around asking 584 people there opinions, then after which tally up their remarks after carefully counting the positives and negatives… and it especially pisses me off when you talk like you ACTUALLY have proof of 584 people replying to you…

          god damn bitches

        • E8 was a weird, fun, frustrating, imperfect piece of schtick. it was also one of the most bold experiments in anime history, if not the boldest. i can understand if you did not enjoy E8, but “RAGING” against it will only have a chilling effect on future experiments. and you can’t complain about vapid moeblob anime if you’re also complaining about paradigms that seek to challenge vapidity.

          anime is so derivative and unoriginal in general, and now that we finally had a real experiment — regardless of how successful it was — you’re going to try and punish them for it?

          we should be giving kyoani a B+ for effort and an A for pure balls. this particular effort wasn’t entirely successful, but it was brave and crazy and ballsy, and anime could stand to use a lot more of that.

        • Artefact i have no idea what the fuck you are talking about.

          Why the hell would anyone want to shift blame when we are getting novel 10?

          There are still LOADS of Haruhi fans who enjoyed this rerun and arn’t raging. Guaranteed that 90% of the people bitching have never watched Haruhi and are just doing it to troll.

          Some Statistics for you?

          I personally asked 584 people (Through MSN, Steam, Forums, ectra) who i knew had watched this rerun what they thought.

          (I can provide evidence for all of the above)

          Know how many dropped it?


          Know how many disliked it?


          Know how many loved it or at least enjoyed it?

          The rest.

          This rerun won’t kill Haruhi, you are just fooling yourself.

        • Hint: Haruhi was not directed by Kadokawa, it was directed by Kyoto Animation. And Yamakan never said anything about external pressure.

          It is pretty obvious that the remaining Haruhi fans are attempting to shift the blame onto “evil” Kadokawa, and so preserve the reputation of Kyoto Animation and Haruhi as a whole.

          Throughout history such excuses are rife, it is never the king but his wicked advisors…

  • With FMa it’s fairly understandable. The first nine-ish episode are identical to the original, so those people who would rather skimp and save a bit for other things will likely just buy the ones that feature new content.

  • 2ch and also ppl in here are dramatising the whole endless 8 is crap thing. it is disappointing given the success of the 1st series and the amount of time they’ve had to produce endless 8 arc. it could of been directed, plotted and drawn much better, but seriously it just turned out to be a below average anime… why hype it up?

    • i think this is exactly what the production company wants…. media attention…. ppl creating a stir…. think about it, if the anime was under a different name, no one, NO ONE would really talk about it….

    • agreed…

      my opinion: they put too much faith in what was a legion of fans dying alive for any haruhi related stuff and got backfired…

      its true that haruhi as well FMA were a real showdown when first aired but they cant espect that every boom anime will be a DBZ like thing that 100 years in the future, they will be still selling dvds rerererrerererererererre masterilised with a bonus and still get it right….

      just my 2 cents

  • I’d be interested to see if the current Fullmetal ratings deficiencies would at least be higher if you included the legitimate subbing and streaming by FUNimation. While ratings don’t really include this outlet, I’d still like to think that english-speaking fans are giving a fair amount of support to the series, considering the success of the first rendition of FMA abroad.

    • Not only the English speaking community, in Europe its being officially streamed and subbed in every major language. Taking that into account would surely improve the figures, but you know how the Japanese are, they don’t really give a flying fuck about what goes on abroad.

  • well, for FMA i kinda agree with these numbers…

    dunno if any1 agrees but the quality compared to the first version is worst to doom. Character desgns were weird, color pigments weird, speedtext storyboard was horrible….

    the only thing i can say id like best in this new FMA is the “real chronological follow up” to the manga series…

    despite that, the anime was simply not worth the remake…

    • I never understood the hype around the first FMA adaptation.It was good while it followed the manga but after the storyline diverged, everything fell to the pits and became a melodramatic sob story (not that I hate that, it just didn’t fit). That part was done decenly, so I had no complains, although no praises either.
      But linking a fantasy world to reality is a bad idea generally, and that was done in the worst way possible in FMA.
      Then they made Shamballa…
      Cutting to the chase, the first series was fucked up in a really bad way by shitty scriptwriters.
      It NEEDED a remake.
      I haven’t read the manga and don’t know if it is better, but it cannot get worse than the first anime. That’s all.

      • I agree wholeheartedly.

        And honestly, I am getting sick of people saying ‘it was already covered in the manga/first anime’ because fans of the manga bitched when they diverged from the manga storyline… but now that there is a good adaptation they won’t watch it because they already read it. I don’t get it, apparently there is just no pleasing die-hard fans because they cry if you change the story but refuse to watch something if it is exactly the same.