Aoi Nishimata Otaku Watermelons
- Categories: Anime, News
- Date: Jul 9, 2009 14:49 JST
- Tags: Anime Goods, Aoi Nishimata, Eroge, Food, Marketing, Navel, Otaku
The small town of Ugomachi, whose fortunes skyrocketed last year following the introduction of ita-rice packages featuring moe artwork by Navel eroge illustrator Aoi Nishimata, will be following up its huge success by employing the same otaku-oriented marketing approach to another staple crop – watermelons.
The watermelon girl illustration shown above was once again provided by Nishimata’s capable hand, making this the third such “ita-food” packaging to be done by the illustrator most widely known for her art on Shuffle!
As was reported previously, the main selling point of the ita-rice was the appealing moe art decorating it, with the actual edible contents being mostly an afterthought.
In keeping with the Akiba marketing style that made the rice such a success, the new watermelon art features an even more moe loli this time around, although some wonder if “Suika-chan” (Watermelon-chan) shouldn’t have been saved for some other product, as the mention of “melons” might more naturally suggest a more well-endowed character…
If you might be at a loss as to what this sort of packaging might look like on the final product, these images of the earlier ita-rice and ita-strawberries (also illustrated by Nishimata) should give a general idea:
The actual contents do not generally differ from their more drab normal counterparts, though of course the price tag is rather different.
The new ita-watermelons are set to be unveiled on July 11 at a festival in Akita Prefecture.
More information is available at the official JA-Ugo website, as well as details on their local brand of watermelon.
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aren't watermelons bloody expensive in japan anyway?
i mean... i would eat the sh*t outta this fruit.
another "ita-food" packaging illustration by Nishimata Aoi eh? Thats interesting news.
On a side note: Shuffle! Essence+ is going to be released on 10/30. Anyone here is looking forward to it? (just to note, all visual novels / eroges are in Japanese unless there is a unofficial translation going on somewhere or released for the English market)
Her art isn't my impressive for me to buy it, now if Noizi Ito drew ita-food art :3
I have a sudden craving for strawberrys...
That's what I call wasting money, because by buying it, you do just that - spent money on thin air.
Why would Watermelons be Air? =_=
I'd buy some
I was gonna buy a watermelon anyway. This is an even better reason to do so.
so... they're gonna slap a loli sticker on each watermelon? Is that what I'm getting? Gonna be hard to collect...
Lol, somehow i can imagine those granny figures used in old rice and farm products packaging being envious to these young girls..
Moe Marketing at work...
gotta love moe marketing lawlz
hmmm watermelons and strawberrys, delicius
Moe!! But seriously I really want Suzuhira Hiro and Aoi Nishimata to work together again. They blend well. :(
id like to smash her watermelons, if you know what i mean.
Suzuhira Hiro > Nishimata Aoi
*hides from fanboys*
noizi itou > suzuhira hiro
WINNER
I still think the ita-rice is a really clever idea.
I mean Asian/Japanese eat rice on almost daily basis, so it is something that they would 'need to' buy anyway. But if you are a otaku buying rice, would you buy normal rice or the ita-rice with cover illustration by Aoi Nishimata, given that ita-rice is not poorer in quality than average rice?
Even if the ita-rice was more expensive, I'd probably purchase at least one bag, for the sake or keeping the rice bag as a collection item XD
Well, a loli is always fine. Go Suika-chan :D
Oddly enough, Agnes-chan is the vendor.
Moe makes everything sell better :D
Moe makes everything taste better! XD
Yea! And eat three more bowls of rices :P
The face looks like Hayate for some reason...
CAN'T UNSEE!
this is so retard, do they have no shame? lol
and yet they still wanna ban our lolis even with them still coming up with stuff like this. I think i know who to blsme now
I'd buy that for a dollar.
Just to refresh my memory
Aoi Nishimata is artist for Shuffle! yes?
There was an amazing anime... +2 for awesome pointing out dude :P and great show!
Italy rice?
So moe i'm gonna pick some fruit :3
Yes, she is.
=.=;..don't u read?
sometimes I don't bother :P just already knew
its a trap!
watermelon-tan?
Slap a loli face on it and it'll sell like hotcakes. Not a bad idea.
that's what you call Life :D
Yeah, so getting this.
Clever ~
*if* ~ it helps out all parties involved on such a venture ~ Why criticize it?
Who knows, maybe the product will (improve) over time because of the artistic work.
However, its good thing to collect, if your into collecting packaging labels and such.
True?
I think its better if she illustrated that art on the watermelon ice cream :3