What the Japanese Want in a Partner


A recent survey has uncovered just what it is Japanese men and women say they want from a partner in terms of both looks and mental characteristics, and what they look at on a date.

The results may make interesting, if unsurprising, reading…

The survey covered 2,032 men and women aged 12-79.

Their sampling methodology is not disclosed, but the survey was commissioned by a hair clinic, which may explain some of the results…

What physical characteristics are most desired in a spouse?

By men:

1. Not fat (47%)

2. Good looking/cute (40%)

3. Has a full head of hair (19%)

4. Not greasy (17%)

5. Slender (8%)

By women:

1. Not fat (46%)

2. Not greasy (39%)

3. Not balding (36%)

4. Good looking/cute (19%)

5. Tall (19%)

It seems fat, greasy and bald men are the least desired by women, which may leave certain demographics in a quandary…

What mental characteristics are most desired in a spouse?

By men:

1. Kindness (57%)

2. Fidelity (45%)

3. Similar values (36%)

4. Seriousness (26%)

5. Fond of children (23%)

By women:

1. Fidelity (67%)

2. Kindness (67%)

3. Reliability (55%)

4. Similar values (52%)

5. Can work (42%)

The relative importance of physical and mental characteristics is not dealt with, though it is not hard to guess what tendencies such results might display.

What physical features men and women pay most attention to on a date?

By men:

1. Clothes

2. Hairstyle

3. Eyes

4. Legs

5. Mouth

By women:

1. Clothes

2. Hairstyle

3. Eyes

4. Hands

5. Nose

We have to wonder at the survey’s decision to exclude “breasts” from the ranking…

Men who fear for their marriage prospects after seeing these lists can of course rest easy: Japanese women apparently value one quality above all others, even if the Bowdlerised results here are too polite to mention it…

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    Comment by Anonymous
    18:32 27/06/2009 # ! Neutral (0)

    I can't beleive 2D was not an option! D:

    Comment by Anonymous
    18:36 27/06/2009 # ! Neutral (0)

    What about intelligence? I can't stand people who can't think about anything that has a point for even one second, even if they're unbelievably hot. THIS is why 2D women have a better potential at being better than 3D women. Motoko Kusanagi, for example, is an easy runner for best female ever, except that not only is she 2D but also a robot.

    Comment by Anonymous
    20:36 27/06/2009 # ! Neutral (0)

    Sorry George Castanza!

    Comment by Anonymous
    18:40 27/06/2009 # ! Neutral (0)

    Character is on tops for me whither looking for a partner or just a friend. There just aren't enough people with character these days. Few people have that something that sets them appart from others. Most of the girls I've met are all just crazy cute-freaks and MTV cult members.

    Avatar of ronerydude
    Comment by (Girly Kenshiro)
    17:06 27/06/2009 # ! Neutral (0)

    I failed and passed under certain categories

    Comment by nibz
    17:08 27/06/2009 # ! Neutral (0)

    It's funny, because if you ask a white girl she'll ask for someone that'll look like saucegay or sephiroth, or some anime "dude". I can understand that "not fat" choice, haha.

    Comment by minakichan
    22:38 29/06/2009 # ! Neutral (0)

    But non-otaku white girls aren't into girly guys... o_o

    Comment by Anonymous
    07:28 16/02/2011 # ! Neutral (0)

    Sephiroth... I'd hit it.

    Avatar of rollchan
    Comment by ajnac
    16:38 27/06/2009 # ! Neutral (0)

    I love Mai Nakahara! hehe. :D

    Avatar of Ukonkivi
    Comment by Ukonkivi
    16:01 27/06/2009 # ! Neutral (0)

    >>5. Can work (42%)
    I'm a man and I would vote that highly.:/

    Was that not even a choice for men?
    ...Oh Japan..

    Avatar of Zatsugami
    Comment by Zatsugami
    17:31 27/06/2009 # ! Neutral (0)

    "...women aged 12-79"?

    Comment by Anonymous
    Comment by Anonymous
    18:04 27/06/2009 # ! Neutral (0)

    Well they start thinking about it early.

    Comment by Anonymous
    18:21 27/06/2009 # ! Neutral (0)

    I don't know why it's so hard for people to beleive that young teens feel like going out with each other. Many may not choose to, but most are at least starting to get interested in the opposite sex.

    Comment by Anonymous
    01:02 28/06/2009 # ! Neutral (0)

    It's not that we don't believe that teens want to date, it's more that we don't take teens seriously when it comes to dating because most teens only want to date someone hot. Adults on the other hand take other things into consideration when it comes to choosing a partner.

    Comment by Anonymous
    17:56 27/06/2009 # ! Neutral (0)

    I like how "not fat" won over "slender". Nearly fat is better than slender. Slender is overrated, like fashion models and super models.

    Comment by Anonymous
    18:07 27/06/2009 # ! Neutral (0)

    screw Seriousness, about just not F****n crazy! like no stabbing pepole at ramdom.

    Avatar of lerrymaru
    Comment by maru
    18:03 27/06/2009 # ! Neutral (0)

    I'm more interested on a survey done on younger women. Or should I just say loli? ^_^

    Btw, nose? O_O

    Comment by Anonymous
    17:58 27/06/2009 # ! Neutral (0)

    I'm surprised "can work" isn't higher. I thought marrying a man without money in Japan was considered "unthinkable" by the majority of Japanese women? Inconsistent studies?

    Comment by SilverTide
    06:22 28/06/2009 # ! Neutral (0)

    Thanks to girl power, women now are graduating from college at a higher rate than men and making more money. In the future, we'll see women increasingly shun provider males for the guy that makes their heart race. (players, criminals, bullies etc...)

    Comment by Anonymous
    07:15 28/06/2009 # ! Neutral (0)

    I think you missed the last study about this on Sankaku...

    Avatar of Ponky14
    Comment by Ponky14
    12:32 28/06/2009 # ! Neutral (0)

    there's still one survey left body type Japan FTW

    Comment by Anonymous
    08:15 28/06/2009 # ! Neutral (0)

    Um, is hair really that important? I never comb mine.

    Comment by minakichan
    22:40 29/06/2009 # ! Neutral (0)

    Hairstyle, eyes, facial structure, hands, collarbones >>> clothes.

    But nice clothes are still nice =)

    Comment by Anonymous
    07:29 16/02/2011 # ! Neutral (0)

    It's weird that clothes is on the men's list. Men always look better with their clothes on so I understand why it's on the women's list, but the men's?

    Comment by Anonymous
    21:51 05/07/2009 # ! Neutral (0)

    "It seems fat, greasy and bald men are the least desired by women, which may leave certain demographics in a quandary…"

    Lol! That means all of you!

    Comment by Anonymous
    00:46 28/06/2009 # ! Neutral (0)

    By men:
    2. fidelity (45%)

    By women:
    1. fidelity (67%)

    So over half of japanese men don't care if their partner sleeps around. I guess that explains all that hentai where guys force their wife/girlfriend into gangbangs. I thought more women would want a faithful partner though, I guess that's just a cultural difference between japan and america.

    Comment by Riful
    00:39 28/06/2009 # ! Neutral (0)

    Isn't this more like what everybody wants in a partner? I sure as hell don't want my partner to be bald fat and greasy.

    Comment by Fonzer
    03:02 28/06/2009 # ! Neutral (0)

    Can somebody explain me what fidellity means?

    Not a native english speaker.

    Comment by SilverTide
    06:30 28/06/2009 # ! Neutral (0)

    The meaning of fidelity has changed over the years. Nowadays, it means for a married person to not sleep with another man or woman who is not their husband or wife.

    Fidelity is a word that can also be used with dating.

    Comment by Fonzer
    23:32 28/06/2009 # ! Neutral (0)

    thx dude now i undrestand.

    Comment by Anonymous
    15:40 27/06/2009 # ! Neutral (0)

    maybe I won't fail at life after all.I might still have hope.

    Comment by Eamon
    10:56 27/06/2009 # ! Neutral (0)

    What the heck does not greasy suppose to mean? Oily skin?

    Avatar of Castronaut
    Comment by Castronaut
    13:08 27/06/2009 # ! Neutral (0)

    I think it just means that they keep themselves clean.

    Comment by TARUGO
    10:42 27/06/2009 # ! Neutral (0)

    Clearly those list are from people who hasnt been to a mature relationship or havent had a partner...

    Commonly girls doesnt care if youre ugly, bald, greasy or whatever.. what is important is that you have a car and nice fancy clothes and lot and lots of money.

    Comment by NTX
    11:01 27/06/2009 # ! Neutral (0)

    Did anyone else notice how those percentages added up to over 100? Unless 46% of women said they didn't want fat husbands, in which 54% don't really mind.

    Comment by Anonymous
    11:13 27/06/2009 # ! Neutral (0)

    I think it's a multiple-answer survey, in which a respondent can choose more than one answer...

    Comment by NTX
    06:06 28/06/2009 # ! Neutral (0)

    I interpreted the word 'most' in 'what _____ is most desired' to be choose one over the others, instead of multi answer. Still, the physical characteristic part not having a single thing over 50% means that more men don't care about what's listed than do.

    Comment by Anonymous
    11:13 27/06/2009 # ! Neutral (0)

    I think its because the survey does not limit them to one characteristic as a choice. Its obvious that they were asked multiple answers for one question.

    Avatar of Bokusatsu Tenshi
    Comment by XSportSeeker
    11:21 27/06/2009 # ! Neutral (0)

    Impressive not even once "intelligence" comes up...

    Comment by KonaKona4
    20:15 27/06/2009 # ! Neutral (0)

    Exactly what I though

    Avatar of ayu
    Comment by ayu-kun
    12:33 27/06/2009 # ! Neutral (0)

    I agree

    Yuki Nagato == Intelligent && Cute

    Comment by Anonymous
    10:11 28/06/2009 # ! Neutral (0)

    sadly for you, Yuki Nagato == A Drawing

    Comment by ajnac
    11:21 27/06/2009 # ! Neutral (0)

    dammit, if men should use 'Axe' fragances, it'll make the ladies follow em. LOL!

    Avatar of @Red@
    Comment by Red
    04:45 28/06/2009 # ! Neutral (0)

    or get out the gas mask...

    Comment by Anonymous
    10:41 27/06/2009 # ! Neutral (0)

    What mental characteristics are most desired in a spouse?

    By men:

    1. Kindness (57%)

    2. Fidelity (45%)

    3. Similar values (36%)

    4. Seriousness (26%)

    5. Fond of children (23%)

    6. A woman that has domain and treat me like a dog (100%)

    Avatar of koto-chan
    Comment by Koto-Chan
    10:12 27/06/2009 # ! Neutral (0)

    A man must work :3

    Avatar of Leon
    Comment by Leon
    10:14 27/06/2009 # ! Neutral (0)

    I have most of what the opposite gender want.
    Still no Partner...

    Comment by immy
    18:23 27/06/2009 # ! Neutral (0)

    i agree leon, no worries. they all say i am gifted but wierd lol. i am 18 now. how old are you

    Avatar of TransistorGlamor
    Comment by ToastCrust
    10:26 27/06/2009 # ! Neutral (0)

    This assumes the two are already going on a date, which is ultimately where people decide and try to figure out if the other person is right.

    Comment by Shimu
    10:10 27/06/2009 # ! Neutral (0)

    I agree totally. I'm always getting on my bf for being greasy faced, which I understand that he can't help but at least wash it more often D:

    Comment by Anonymous
    18:31 27/06/2009 # ! Neutral (0)

    By everyone using the word "greasy", they really mean to use the word "sweaty", right? :P

    Comment by Anonymous
    01:55 01/07/2009 # ! Neutral (0)

    You wish.

    Comment by Anonymous
    01:55 01/07/2009 # ! Neutral (0)

    Washing your face too often / too harshly will make your face oilier. The human body is extremely good at adapting, that includes compensating for the skin getting even more dried out. Moisturizing frequently and just gently wiping excess oil off helps a great deal more than stripping as much of the oil of as often as possible.

    Comment by Anonymous
    13:35 27/06/2009 # ! Neutral (0)

    At work, I take a paper towel, right, and wet half of it, right, and wipe it all over my face, first with the wet half, then with the dry half, right? Helps me feel less like shit and also helps the old pimples. Seriously. MAKE HIM DO IT, IT IS SO EASY AND HE WILL BE HAPPIER, WHO THE FUCK CARES ABOUT YOU, YOU JUDGMENTAL BITCH... sorry, i didn't mean that. i'm just very self-conscious about my greasy face and i hate people who fault people for their genetic makeup. On second thought, I return to my initial sentiment. But I'm sorry to do it.

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