Major video game publisher Activision’s CEO has threatened Sony, saying that the PlayStation 3 is in a bad position and that his margins hardly justify developing for the platform.
His comments may be of concern to Sony in its international markets, though perhaps not in Japan:
“I’m getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don’t make it easy for me to support the platform. It’s expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation.
They have to cut the price, because if they don’t, the attach rates are likely to slow. If we are being realistic, we might have to stop supporting Sony. When we look at 2010 and 2011, we might want to consider if we support the console — and the PSP too.”
Sony for its part refuses comment, then rubbishes the uppity publisher:
“We respect our third parties’ opinions and their right to express those opinions but we will not be commenting on this story.”
Later they thought better of it:
“PlayStation has tremendous momentum coming out of E3, and we are seeing positive growth with more than 350 titles slated to hit across all our platforms, including many anticipated games from our publishing partners.
We enjoy healthy business relationships with and greatly value our publishing partners and are working closely with them to deliver the best entertainment experience.”
Via Hachimaki.
Of course, his words can hardly be taken at face value; giving Sony a squeeze might extract concessions, and if he did want to be rid of Sony he would hardly want to give the impression that its position was favourable…









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Hmm ~
I am still watching this whole thing myself...and gathering the possibilities.
I want a PS3, but was disappointed about the non-backwards capability of it, as I have some PS2 games.
In fact, I still have my PS2 and still use it regularly, because I have plenty of games for it, plus I use it as my main DVD player.
I maybe in a minority, but I hope that Sony will return to their roots and make it backwards compatible, less in price, and then I can see it selling through the roof, because in these times, people need a console that's actually thinking about the consumer.
I see allot of mudslinging BS between each console makers and in a way... its boring.
I know what I want, I just wish they would just open their eyes and make it happen.
So, I will continue to wait and see what transpires.
If Xbox does release a portable console.. Sony is history
If the ps3 only sold well in Japan, I would get pretty worried too.
lets see if playstation could keep up with their word lol
lol at all the weeaboo comments above by people who don't understand how massive the video game market is outside of their little JRPG world. Activision ands parts are one of the reasons video games are as big as they are now.
Hmmm.... Whatever... not like the 360 is selling like hotcakes. Heck with a $199 price tag selling 125k a week is downright ominous. Oh the Wii thing.... I don't know if they're games are gonna sell well... Most 3rd party games just don't sell on the damn console.
COD:WAW(Wii) sold not more than 1.5M and you're gonna drop the PS3. I know dev costs for Wii are lower but that'll be condemning some of the userbase on the PS3 who don't have a 360/Wii.
Another thing.... Are they saying they haven't broke even with the 3M+ sales on the PS3? C'mon... They've gotta be kidding me.
Wii will have to worry about nextgen. I also want to add that if xbox gets second and pushes sony out then they will eventually overtake nintendo this is the likely secnario. Because hardcore gamers will not go to wii.
Who cares? That's a quite a while off.
i really think people thet chose ps3 is because they like japanese games such as rpgs, anime games and others, so i really think it will be allrigth, first person and 3rd person shooters are xbox strong point, also anyone neonbe can afford a ps3 can afford a decent pc to play most of those games.
big fuc**n deal. activision is just one company. there are plenty other and better companies that support sony. i say go to hell activision.
A pretty big company while at it. When big guys like that jump the boat, others will soon follow like a sheep flock. At the end of the day, there is no such thing as loyalty in business, only profitability. So either Sony 1) Sell more consoles 2) Charge less royalty and make the cost to develop for PS3, or risk losing their business partners.
Activision? Aren't those guys the idiots that dropped Brütal Legend becausethey thought it'ld suck and then they sued EA because they picked it up and everyone at E3 loved it?
As a multi system owner I honestly say this is not good news.
Sony needs to buck up and work harder to maintain their industry position. I am eagerly anticipating multiple 360 titles but only a few PS3 ones. They let too many titles slip to the 360. The multirelease titles like ghostbusters were poorly done. Relying on timed exclusives to expire like Vesperia is also a bad idea. Waiting more then a year for a handful of extras is not the way to attract customers.
Atelier Rorona (Loli) is a good start but there needs to be more cute stuff coming out on the PS3. JRPGs is the speciality of the 360 and it seems cute titles like im@s and dream club are too. Shooters like Deathsmiles are too. Sony needs something going for them and its not a good idea to rely/ on square-enix to give them preferrential treatment.
The title i'm waiting for excitedly this few months is dream club. Atelier Rorona isn't as impressive although its a good step in the right direction. PSP's Project diva is coming soon but its not a PS3 title.
ps3 sucks we know this
So what Activision. You and your sub par third party titles and quick cash ins annoys me. The only developer really doing anything for you have all been force to crank out sequels after sequels. Is terrible.
Activision got cocky ever since they acquired Blizzard on their side. Without Blizzard they have a few titles going for them but not nearly enough to be arrogant.
Moar!
EA, Blizzard, Ubisoft, 2K, all drop ps3
and let the stupid japs afford their own machine
Soon they will realize their xenophobia is simply stupidity
only the ffxiii has moved or might i say has been available for both the 360 and ps3 but still the ps3 has the ffxiii versus and the ffxiv
while the mgs series "will stay on sony"
the only reason kojima ever decided to create a Metal Gear gane for the box was for U.S users to experience it.. (but from what i have heard the game is unrelated to the MGS series)
ps3 is still alive and only cheap-ass kids complain because of the price.
ps3 has better specs than the box and that's why it is expensive
and gfx wise i'd rather choose the ps3
shithead, check the hardwares
the only thing ps3 better than the box is the blu-ray
NOTHING ELSE
goodbye Activison i will miss you(B4 merge with blizzard and b4 the GH/MF tittles were ever released)
cause we all know...current acitivison isn't good at making new games...only making the same games....over and over and over and over and over again...so...does anyone actually own every singe GH tittle that is release every year?
Hahahaha! Activision pawnz Sony (and it's not the only videogame delevoper with the same opinion). Where're your support now, Sony? Huh? HUH?
1. Stop making games for PS3
2. Cut sales by more than 33%
3. ?????
4. PROFIT!
Oops Xbox360 died LOL
This just shows that Sony needs to get their act together and listen to buyer input. Fix the recurring issues with their hardware (went through three PSP's before one worked), before it goes to ship. Maybe if they stopped trying to rape the buyers for every cent they'd have a more loyal client base...
Lol. If only Final Fantasy and Metal Gear Solid moved to the xbox then that would completely eliminate my reason to get the ps3.
FF has moved~!
All this Sony-style crap isn't that effective.
Sony Ericsson is dying, having symptoms similar to Siemense Mobile and Motorola.
PSP turned out out not so cool.
PS3 is questionable, sure it is.
The problem is: Sony Management. These guys have to do something with their buttplugs.
Nothing of value is lost, the consoletitis is just running its final stages.
....This picture has been used for another article and it's still a complete mystery to me: What in the world is she eating?
A cork obviously.
Umaibo, clearly.
What?
I guess the time for dreamcast 2 is coming closer and closer.
The good thing if it really comes out.That it will be pretty free to anyone to make games and not so expensive to make games for it.
Meaning we can get lower prices for games then the overpriced ps3 shit.
gogogog ACTIVISION!!!
Force Sony to bend their cruel ways T_T
Sigh.... we all knew this would happen, when they over priced it.. sheesh... and the psp... good... but psp go? crap... sheesh...
I generally don't like Sony, but the PS3 is an awesome peace of technology (Cell processor).
Anyway, I hate Microsoft even much more and think the Wii is a nice toy for casual players, but it lacks some functions.
Actually I'd like to see some reasonable options, but until they pop up, let's at least keep the trinity.
Activision are faggots,think of 1 game you would buy and reasons why.
None?
There.
Games I would buy that are made by Activision Blizzard?
Diablo 3
Starcraft 2
World of Warcraft
Modern Warfare 2
Call of Duty 4
Doom 3
More than half of which was made by Blizzard when they weren't with Activision yet...
Also, Doom 3 was developed by id Software. Activision's a publisher for the most part. Although they do have a few developers under their control.
also cod4/modern warfare2 is by infinity ward...the studio, activision just publishes
lol...that guys list got rocked...
SHit. I haven't even buy PS3, and they'll drop it?!
Too confident and arrogant, perhaps?
Divine Punishment, lol
Of Coure the best RPG are in the playstation, so the fans will always buy this console, and also all the sports games are ikn the playstation, final fantasy and winning eleven (PES) support this console
I'm a rpg nut, but theres like 4 on the PS3 in America and Final Fantasy has already begun to defect to Microsoft
who wants to play FF on 360? I'd hate to have to keep switching disks.
The reason why BD games are so huge is because of the uncompressed textures and audios they used and the FMVs. Some games have dual audio options as well. With some optimizations FFXIII should fit reasonably within one disc on Xbox 360. BD loads pretty slowly, and installing games onto HDD can take a while. So PS3 doesn't have any edge over Xbox 360 in term of down time.
While Activision dropping the PS3 isn't a big problem, imagine what a Nathal based Training With Hinako game and a Rock Band: K-ON! visual novel/rythm game hybrid X-Box 360 exclusives would have done in Japan. Ah, the opportunities missed by a dumbass marketing depeartment(s).
I'm enjoying this a lot, I hate to be a fanboy, but sony really pisses me off.
Well Xbox 360 doesn't let you download porn but it does let you download movies, Does Sony PS3 let you download porn titles?
Nintendo Wii lets you download porn movies but only in Japan.
Pssh, We don't CARE
Sony is NOT going to die just because Activison stop supporting them (1 remake of ff7 will solve all the problems XD)
yes, but Sony doesn't control FF7, Square does and if they do remake it, who says it won't be for 360 as well, like XIII
I don't remember seeing a Xbox emblazoned with Clouds crest and bundled with Advent Children.
actualy sony hold the publishing rights for ff7