Activision to Sony: “We May Drop You”


Major video game publisher Activision’s CEO has threatened Sony, saying that the PlayStation 3 is in a bad position and that his margins hardly justify developing for the platform.

His comments may be of concern to Sony in its international markets, though perhaps not in Japan:

“I’m getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don’t make it easy for me to support the platform. It’s expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation.

They have to cut the price, because if they don’t, the attach rates are likely to slow. If we are being realistic, we might have to stop supporting Sony. When we look at 2010 and 2011, we might want to consider if we support the console — and the PSP too.”

Sony for its part refuses comment, then rubbishes the uppity publisher:

“We respect our third parties’ opinions and their right to express those opinions but we will not be commenting on this story.”

Later they thought better of it:

“PlayStation has tremendous momentum coming out of E3, and we are seeing positive growth with more than 350 titles slated to hit across all our platforms, including many anticipated games from our publishing partners.

We enjoy healthy business relationships with and greatly value our publishing partners and are working closely with them to deliver the best entertainment experience.”

Via Hachimaki.

Of course, his words can hardly be taken at face value; giving Sony a squeeze might extract concessions, and if he did want to be rid of Sony he would hardly want to give the impression that its position was favourable…

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    Avatar of 桂 言葉  死
    Comment by Deth
    10:57 20/06/2009 # ! Neutral (+0.2)

    Hmm ~

    I am still watching this whole thing myself...and gathering the possibilities.

    I want a PS3, but was disappointed about the non-backwards capability of it, as I have some PS2 games.

    In fact, I still have my PS2 and still use it regularly, because I have plenty of games for it, plus I use it as my main DVD player.

    I maybe in a minority, but I hope that Sony will return to their roots and make it backwards compatible, less in price, and then I can see it selling through the roof, because in these times, people need a console that's actually thinking about the consumer.

    I see allot of mudslinging BS between each console makers and in a way... its boring.

    I know what I want, I just wish they would just open their eyes and make it happen.

    So, I will continue to wait and see what transpires.

    Comment by Kite
    14:35 20/06/2009 # ! Neutral (0)

    If Xbox does release a portable console.. Sony is history

    Comment by Anonymous
    14:17 20/06/2009 # ! Neutral (0)

    If the ps3 only sold well in Japan, I would get pretty worried too.

    Avatar of dothacknet
    Comment by ragaraga
    13:52 20/06/2009 # ! Neutral (0)

    lets see if playstation could keep up with their word lol

    Comment by Anonymous
    11:23 20/06/2009 # ! Neutral (0)

    lol at all the weeaboo comments above by people who don't understand how massive the video game market is outside of their little JRPG world. Activision ands parts are one of the reasons video games are as big as they are now.

    Comment by Anonymous
    11:30 20/06/2009 # ! Neutral (0)

    Hmmm.... Whatever... not like the 360 is selling like hotcakes. Heck with a $199 price tag selling 125k a week is downright ominous. Oh the Wii thing.... I don't know if they're games are gonna sell well... Most 3rd party games just don't sell on the damn console.

    COD:WAW(Wii) sold not more than 1.5M and you're gonna drop the PS3. I know dev costs for Wii are lower but that'll be condemning some of the userbase on the PS3 who don't have a 360/Wii.

    Another thing.... Are they saying they haven't broke even with the 3M+ sales on the PS3? C'mon... They've gotta be kidding me.

    Comment by Cool
    11:50 20/06/2009 # ! Neutral (0)

    Wii will have to worry about nextgen. I also want to add that if xbox gets second and pushes sony out then they will eventually overtake nintendo this is the likely secnario. Because hardcore gamers will not go to wii.

    Comment by Anonymous
    11:56 20/06/2009 # ! Neutral (0)

    Who cares? That's a quite a while off.

    Comment by zeniselv
    11:19 20/06/2009 # ! Neutral (0)

    i really think people thet chose ps3 is because they like japanese games such as rpgs, anime games and others, so i really think it will be allrigth, first person and 3rd person shooters are xbox strong point, also anyone neonbe can afford a ps3 can afford a decent pc to play most of those games.

    Comment by Rideru
    10:57 20/06/2009 # ! Neutral (0)

    big fuc**n deal. activision is just one company. there are plenty other and better companies that support sony. i say go to hell activision.

    Comment by Anonymous
    13:31 20/06/2009 # ! Neutral (0)

    A pretty big company while at it. When big guys like that jump the boat, others will soon follow like a sheep flock. At the end of the day, there is no such thing as loyalty in business, only profitability. So either Sony 1) Sell more consoles 2) Charge less royalty and make the cost to develop for PS3, or risk losing their business partners.

    Comment by Anonymous
    10:39 20/06/2009 # ! Neutral (0)

    Activision? Aren't those guys the idiots that dropped Brütal Legend becausethey thought it'ld suck and then they sued EA because they picked it up and everyone at E3 loved it?

    Comment by Anonymous
    11:35 20/06/2009 # ! Neutral (0)

    As a multi system owner I honestly say this is not good news.

    Sony needs to buck up and work harder to maintain their industry position. I am eagerly anticipating multiple 360 titles but only a few PS3 ones. They let too many titles slip to the 360. The multirelease titles like ghostbusters were poorly done. Relying on timed exclusives to expire like Vesperia is also a bad idea. Waiting more then a year for a handful of extras is not the way to attract customers.

    Atelier Rorona (Loli) is a good start but there needs to be more cute stuff coming out on the PS3. JRPGs is the speciality of the 360 and it seems cute titles like im@s and dream club are too. Shooters like Deathsmiles are too. Sony needs something going for them and its not a good idea to rely/ on square-enix to give them preferrential treatment.

    The title i'm waiting for excitedly this few months is dream club. Atelier Rorona isn't as impressive although its a good step in the right direction. PSP's Project diva is coming soon but its not a PS3 title.

    Comment by Cool
    11:48 20/06/2009 # ! Neutral (0)

    ps3 sucks we know this

    Comment by Kevin
    16:22 20/06/2009 # ! Neutral (0)

    So what Activision. You and your sub par third party titles and quick cash ins annoys me. The only developer really doing anything for you have all been force to crank out sequels after sequels. Is terrible.

    Avatar of Ray
    Comment by Ray
    17:04 20/06/2009 # ! Neutral (0)

    Activision got cocky ever since they acquired Blizzard on their side. Without Blizzard they have a few titles going for them but not nearly enough to be arrogant.

    Avatar of julian0086
    Comment by CanadaMann
    16:57 01/07/2009 # ! Neutral (0)

    EA, Blizzard, Ubisoft, 2K, all drop ps3

    and let the stupid japs afford their own machine

    Soon they will realize their xenophobia is simply stupidity

    Comment by stupkid xbox fans
    18:59 30/06/2009 # ! Neutral (0)

    only the ffxiii has moved or might i say has been available for both the 360 and ps3 but still the ps3 has the ffxiii versus and the ffxiv

    while the mgs series "will stay on sony"

    the only reason kojima ever decided to create a Metal Gear gane for the box was for U.S users to experience it.. (but from what i have heard the game is unrelated to the MGS series)

    ps3 is still alive and only cheap-ass kids complain because of the price.

    ps3 has better specs than the box and that's why it is expensive

    and gfx wise i'd rather choose the ps3

    Avatar of julian0086
    Comment by CanadaMann
    16:58 01/07/2009 # ! Neutral (0)

    shithead, check the hardwares

    the only thing ps3 better than the box is the blu-ray


    Comment by Anonymous
    02:50 23/09/2009 # ! Neutral (0)

    goodbye Activison i will miss you(B4 merge with blizzard and b4 the GH/MF tittles were ever released)
    cause we all know...current acitivison isn't good at making new games...only making the same games....over and over and over and over and over anyone actually own every singe GH tittle that is release every year?

    Comment by Anonymous
    14:59 24/11/2009 # ! Neutral (0)

    Hahahaha! Activision pawnz Sony (and it's not the only videogame delevoper with the same opinion). Where're your support now, Sony? Huh? HUH?

    Comment by Anonymous
    09:58 06/11/2009 # ! Neutral (0)

    1. Stop making games for PS3
    2. Cut sales by more than 33%
    3. ?????
    4. PROFIT!

    Comment by Anonymous
    08:50 30/10/2009 # ! Neutral (0)

    Oops Xbox360 died LOL

    Comment by Anonymous
    09:10 05/10/2009 # ! Neutral (0)

    This just shows that Sony needs to get their act together and listen to buyer input. Fix the recurring issues with their hardware (went through three PSP's before one worked), before it goes to ship. Maybe if they stopped trying to rape the buyers for every cent they'd have a more loyal client base...

    Comment by Anonymous
    01:53 22/06/2009 # ! Neutral (0)

    Lol. If only Final Fantasy and Metal Gear Solid moved to the xbox then that would completely eliminate my reason to get the ps3.

    Comment by Anonymous
    10:46 22/06/2009 # ! Neutral (0)

    FF has moved~!

    Comment by Sad Sony-boy
    20:59 21/06/2009 # ! Neutral (0)

    All this Sony-style crap isn't that effective.
    Sony Ericsson is dying, having symptoms similar to Siemense Mobile and Motorola.
    PSP turned out out not so cool.
    PS3 is questionable, sure it is.
    The problem is: Sony Management. These guys have to do something with their buttplugs.

    Avatar of angeldaze
    Comment by DFC
    17:58 20/06/2009 # ! Neutral (0)

    Nothing of value is lost, the consoletitis is just running its final stages.

    Avatar of Carrie
    Comment by Carrie
    17:21 20/06/2009 # ! Neutral (0)

    ....This picture has been used for another article and it's still a complete mystery to me: What in the world is she eating?

    Avatar of Ray
    Comment by Ray
    17:27 20/06/2009 # ! Neutral (0)

    A cork obviously.

    Comment by Anonymous
    18:33 21/06/2009 # ! Neutral (0)

    Umaibo, clearly.

    Comment by Fonzer
    22:11 20/06/2009 # ! Neutral (0)

    I guess the time for dreamcast 2 is coming closer and closer.

    Comment by Fonzer
    22:13 20/06/2009 # ! Neutral (0)

    The good thing if it really comes out.That it will be pretty free to anyone to make games and not so expensive to make games for it.
    Meaning we can get lower prices for games then the overpriced ps3 shit.

    Comment by Metalbunny
    03:09 21/06/2009 # ! Neutral (0)

    gogogog ACTIVISION!!!
    Force Sony to bend their cruel ways T_T

    Comment by chad001
    10:19 20/06/2009 # ! Neutral (0)

    Sigh.... we all knew this would happen, when they over priced it.. sheesh... and the psp... good... but psp go? crap... sheesh...

    Comment by Seth
    10:14 20/06/2009 # ! Neutral (0)

    I generally don't like Sony, but the PS3 is an awesome peace of technology (Cell processor).

    Anyway, I hate Microsoft even much more and think the Wii is a nice toy for casual players, but it lacks some functions.

    Actually I'd like to see some reasonable options, but until they pop up, let's at least keep the trinity.

    Comment by Anonymous
    06:14 20/06/2009 # ! Neutral (0)

    Activision are faggots,think of 1 game you would buy and reasons why.

    Comment by Anonymous
    06:35 20/06/2009 # ! Neutral (0)

    Games I would buy that are made by Activision Blizzard?

    Diablo 3
    Starcraft 2
    World of Warcraft
    Modern Warfare 2
    Call of Duty 4
    Doom 3

    Comment by Anonymous
    09:13 20/06/2009 # ! Neutral (0)

    More than half of which was made by Blizzard when they weren't with Activision yet...

    Comment by Anonymous
    14:59 20/06/2009 # ! Neutral (0)

    Also, Doom 3 was developed by id Software. Activision's a publisher for the most part. Although they do have a few developers under their control.

    Comment by Anonymous
    16:02 20/06/2009 # ! Neutral (0)

    also cod4/modern warfare2 is by infinity ward...the studio, activision just publishes

    Comment by Patrickman
    11:32 14/07/2009 # ! Neutral (0)

    lol...that guys list got rocked...

    Comment by Anonymous
    05:58 20/06/2009 # ! Neutral (0)

    SHit. I haven't even buy PS3, and they'll drop it?!
    Too confident and arrogant, perhaps?
    Divine Punishment, lol

    Comment by GenK`
    06:09 20/06/2009 # ! Neutral (0)

    Of Coure the best RPG are in the playstation, so the fans will always buy this console, and also all the sports games are ikn the playstation, final fantasy and winning eleven (PES) support this console

    Comment by Hyjinx
    09:24 20/06/2009 # ! Neutral (0)

    I'm a rpg nut, but theres like 4 on the PS3 in America and Final Fantasy has already begun to defect to Microsoft

    Comment by Anonymous
    14:50 20/06/2009 # ! Neutral (0)

    who wants to play FF on 360? I'd hate to have to keep switching disks.

    Comment by Anonymous
    16:00 20/06/2009 # ! Neutral (0)

    The reason why BD games are so huge is because of the uncompressed textures and audios they used and the FMVs. Some games have dual audio options as well. With some optimizations FFXIII should fit reasonably within one disc on Xbox 360. BD loads pretty slowly, and installing games onto HDD can take a while. So PS3 doesn't have any edge over Xbox 360 in term of down time.

    Comment by Anonymous
    06:44 20/06/2009 # ! Neutral (0)

    While Activision dropping the PS3 isn't a big problem, imagine what a Nathal based Training With Hinako game and a Rock Band: K-ON! visual novel/rythm game hybrid X-Box 360 exclusives would have done in Japan. Ah, the opportunities missed by a dumbass marketing depeartment(s).

    Comment by Anonymous
    06:41 20/06/2009 # ! Neutral (0)

    I'm enjoying this a lot, I hate to be a fanboy, but sony really pisses me off.

    Avatar of Myballz
    Comment by Lazydabear
    06:50 20/06/2009 # ! Neutral (0)

    Well Xbox 360 doesn't let you download porn but it does let you download movies, Does Sony PS3 let you download porn titles?

    Nintendo Wii lets you download porn movies but only in Japan.

    Avatar of vin-nii
    Comment by vin-nii
    06:31 20/06/2009 # ! Neutral (0)

    Pssh, We don't CARE

    Sony is NOT going to die just because Activison stop supporting them (1 remake of ff7 will solve all the problems XD)

    Comment by Hyjinx
    09:22 20/06/2009 # ! Neutral (0)

    yes, but Sony doesn't control FF7, Square does and if they do remake it, who says it won't be for 360 as well, like XIII

    Comment by Anonymous
    14:52 20/06/2009 # ! Neutral (0)

    I don't remember seeing a Xbox emblazoned with Clouds crest and bundled with Advent Children.

    Comment by Anonymous
    01:28 03/10/2009 # ! Neutral (0)

    actualy sony hold the publishing rights for ff7

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