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NicoNico Miku-Mania Drives Project Diva Sales


Hatsune Miku’s long awaited PSP debut, entitled Project Diva and due at the end of the month, has spurred the population of NicoNico Douga into a veritable buying frenzy, with some 3,500 Nico-goers having already made their pre-orders, an impressive number considering sales of this kind of game are usually modest.

This may of course bear no small connection to the fact that the success of NicoNico Douga is intimately bound up with the Hatsune Miku boom, and it seems neither could long survive without the other…

Of course, cunning Miku-marketing seems also to have no small effect here.

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