Whatever glimmer of hope Microsoft may have purchased at great cost for its console in Japan has been dimming of late, but that doesn’t stop Microsoft from pushing the marketing battle to the next level: here we see an aggressive piece of marketing published by retailer Messe Sanoh, making use not only of Xbox 360-tan, but also a blustering comparison of the PS3 to the vastly superior Xbox 360 (if they are to be believed).
The pamphlet explains that the Xbox is unquestionably superior to the PS3 for multi-platform gaming, due to its lower price, modestly greater worldwide online population (which they neglect to mention is all based outside Japan), achievements system, and, curiously, its outstanding HDD install system.
It looks as if exclusives are not much in evidence for the Xbox from here on, and even Tales of Vesperia is now multi-platform, so burnishing its multi-platform credentials is the rather unusual strategy of choice.
Via Hachimaki.
Whatever happened to not mentioning the competition by name? It seems improbable that the retailer would just take it upon itself to launch this kind of campaign, so perhaps this represents a convenient proxy for some comparison marketing…
*shrugs* All this matters not to me. I just bought my brand new console – a PS2. (Finally being in a position financially to indulge in gaming.)
Right now, 360 wins over the PS3 for me in terms of games, in that 360 games cost RM5 here, vs RM150 for a PS3 game. That’s something that can’t be beat.
…on the other hand PS3 has Valkyria Chronicles and MGS4. But the 360 has Ace Combat 6 and HAWX, which are considerations, given that most of my gaming clan are on XBL – getting a PS3 would make me the odd man out yet again.
I know how u feel
thats why gaming is now in 1 of the expensive hobby.
I wish i can join the workforce ASAP so I can get these things
I only touched PS3 and XBOX360 once. I had to say I liked both, but money is always a problem for students like me
oh well, studying is my priority now, 4 more years to go for my MD.
Rumor has it the Xbox “720” will be announced for a Christmas 2010 release before the end of the year.It’s no secret they’ve lined up Blizzard to have 1 or maybe 2 games ready for it’s release, with 1 being an mmorpg(my bet it’ll be WoW:Xbox “720” version or Diablo 3).It’ll be no doubt superior tech to even the PS3 and if the launch library is hot enough and it contains the corect games, it migt even fly in Japan.The only thign MS needs to really hammer out this time is the quality of the console.Consumers won’t stand for another “red light of death” fiasco next time around.
The way i see it as is having the console wars is a clever marketing way for the companies to divide its buyers to buy only their products and this not losing as much revenue but at the same time gaining more buyers by the day and possibly damaging the other company’s reputation and forcing the other company to lose their customers which is quite a clever marketing idea but its so far created a lot of idiots who can’t be assed trying to get all the consoles and letting it be. I have both the PS3 and 360 and so far i see them as both good consoles with good and bad points and not simply complaining about graphics or who’s game is exclusive and who’s is multiplatform. All i can say is try to see their marketing tactic and watch the idea crumble. Ive studied e-business for 2 years so far and can see this is one of the most popular marketing tactics to date.
What we need is more people agreeing that Consoles > PCs. They try to compare console wars with their preference for PC, but that is wrong. Since it is a known fact for all true gamers that consoles > pc, we, true gamers, start to discuss the subtleties of our world. Console wars equal to PCfags discussions of Nvidia vs ATI, XP vs Vista, Core 2 Duo vs Quad core, etc.
Oh, so you are a “true” gamer. Can you tell me the set method of having fun? You know, the one that makes your gaming more fun, better in anyway and what’s granting you the title of “true gamer”. Oh wait… Gaming isn’t about fun… You can’t compare it that way. Who cares which games are more fun? You are playing it to be cool… You need a certain type of hardware with a preferably good case that shouts “I’m expensive bitches!”, decent amount of skills(?) and a lot of free time. It’s really hard to get qualifications to be able to have the title of true gamer…
XBOX 360 has no gaems to my interest.
I thought Guilty Gear 2 would’ve, but it failed. And I already had a gut instinct that ToV was gonna share the same fate as ToS.
I like my PS3, PS2, DS, and of course, the PC (for my oh-so-lovely BL games).