Whatever glimmer of hope Microsoft may have purchased at great cost for its console in Japan has been dimming of late, but that doesn’t stop Microsoft from pushing the marketing battle to the next level: here we see an aggressive piece of marketing published by retailer Messe Sanoh, making use not only of Xbox 360-tan, but also a blustering comparison of the PS3 to the vastly superior Xbox 360 (if they are to be believed).
The pamphlet explains that the Xbox is unquestionably superior to the PS3 for multi-platform gaming, due to its lower price, modestly greater worldwide online population (which they neglect to mention is all based outside Japan), achievements system, and, curiously, its outstanding HDD install system.
It looks as if exclusives are not much in evidence for the Xbox from here on, and even Tales of Vesperia is now multi-platform, so burnishing its multi-platform credentials is the rather unusual strategy of choice.
Whatever happened to not mentioning the competition by name? It seems improbable that the retailer would just take it upon itself to launch this kind of campaign, so perhaps this represents a convenient proxy for some comparison marketing…