An “image character”, or mascot, for promoting digital terrestrial broadcasting has infuriated the very broadcaster it was supposed to promote after it was first turned into a loli by eager fans, and then began to be illustrated in a sexually explicit manner.
The broadcaster is vowing to put a stop to the lolified mascot by suing the fan artists into oblivion for copyright infringement.
The problem started with the creation of their character, 地デジカ / Chidijika, whose name is a rather weak pun on the identically pronounced phrase “地デジ化”, “change to digital.”
The original design, a swimsuit wearing freak deer:
The character almost immediately attracted the tender attentions of artists, who seeing it as insufficiently moe, turned it into a loli.
Fans of the character demanded answers: “If this is a character to promote awareness of digital TV, you should be happy it is being picked up like this and posted on blogs, shouldn’t you!?”
To which came the reply: “We do have control over the character, but as with other such characters we cannot abide unauthorised usage and so there is a copyright issue here.”
They then vowed legal action against offending sites, probably fearing for the image of their “normal” character once it had been turned into a sukumizu wearing loli, or in some cases a homosexual furry icon.
Soon after, the story, and loli art, were picked up from 2ch by one of Japan’s largest and most popular informal news sites, Itai News. There are already many hundreds of Chidejika illustrations populating the likes of Pixiv…
Via Itai News.
Considering the level of attention this fracas has brought to a character who otherwise might be lucky to grace a few marketing pamphlets, we have to wonder if this really a marketing blunder and not some marketing brilliance instead…
A fine set of example images:
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Samurai Rising – Square Enix: You Guessed it!
Mangaka Pay Tribute to Kyushu
Street Fighter V Enlists Guile
Chinese Death Simulator “Hopefully Won’t Explode”
Re:Zero “In The Nick Of Time!”
Muma Astacia Sultry Succubus Ero-Figure
Hundred Sloppy Kissing Anime
Greek Woman “Born Without A Vagina!”
Let It Die Trailer Unforgettably Fierce
Shinjuku Station Reveals “All Yu-Gi-Oh Cards Ever!”
KanColle Arcade Scores A Direct Hit
Bakuon!! Relentlessly Cute
Fuwary Gymnastics Girl Onahole Frighteningly Flexible
Star Fox Animated Short Takes Flight
Big Order “Big & Scary!”
Langrisser Re:Incarnation Tensei Really Retro
Monster Hunter Generations Monstrous As Ever
Live Action Naruto Stage-Play Filthier Than Ever
Ragnarok Mobile “Blasphemy Against Ragnarok Online”
Luxurious Shadow Wing Figure
Alice Margatroid Ero-Cosplay by Hiyo Nishizuku Full of Cheer
Sheryl Nome Bunny Girl Cosplay by Mike Super Scandalous
Marvelous Madoka Mizugi Cosplay by Mashiro Yuki
Marie Rose Cosplay by Mike Undeniably Sexy
Tasha Tracer Cosplay Truly Tantalizing
Witch Craft Works Cosplay by Kagune Intensely Seductive
Kaine Cosplay by Yuricha Flawless
Kasumigaoka Utaha Cosplay Pretty Pure
Goddess of 2ch “Another Bathing Beauty!”
Tantalizing Hestia Cosplay Busts Out
That last one is certainly something. I see Idolmaster and Strike Witches cosplay... but where are the Suika images? I AM DISSAPOINT.
Son I am disappointed
i think they're butthurt that amatures made a better mascot then they did.
Give them time maybe they'll break down and use one of the fan made versions.
I see you like the lolis.
Oh Japan. Is there anything you can't turn into something you can masturbate to?
haha yeah and that is the very core point of this article =D
Their greatest strength?
Come on, the only reason why there's no "Rule 34 award" is because Japan would win it everytime...
Amen to that.
don't forget rule 35...
What's rule 35?
The one after Rule 34 which you seem to know.
Rule 35 = An addendum of the internet rules stating that if there is no porn of it, it will be made.
...which Japan wins, once again.
I wish you had a name I could call out during sex.
"Ah. Ah. Oh. ANONYMOUS!"
...
I don't see the problem.
Yep, i think too that this is the core of the whole article and anyway...the original image is very freaky......
jajajajajaja
You said it all.
Everyone does everything for the rule number 34.
I like this article.
It has news. It has a gallery. Moe factor.
Very good! <(^_^)b
HELL YEAH! BEST ARTICLE EVER!
Why Kip, agreement is decided!
Moe moe illustrations are fantastic, and so broadly ranged~
im oddly turned on by the deer
That's okay, it's closer to human on the human>furry scale.
pedobear in the last pic is just so win lol
Pedobear is my hero. :3
Agreed. LOL
why make a deer wear a swimsuit in the first place?
Wet deer? Swimming deer?
Someone there has a sick deer fetish.
Oh, then would you prefer a naked deer?
Someone is poked at Bee nest, i dont know if this stupid or a briliance of FREE VIRAL MARKETING on EPIC proportion?
Pedobear strikes again!!!
I really LOL'd at the last pic.. but silently...
what the? LOL means lauging out loud, how can you do that silently? sheesh, idiot.
LIS - Laughing In Silence
lolis = laugh out loud in silence
Ah! I see what you did there
clever.
nagi avatars being strangely appropriate to their respective comments...
D:
Shouldn't they be happy? The real mascot looks retarded.
They are idiots, they think a lolistyle character will "degrade their image" probably.
maybe it hurts their feelings because theirs is so...
Lol you'll never understand these eople...
wow there's even a hinako version
what's wrong with being naked?... and lolified?
Amen.
Stupids, try to sue hundreds of people xD
Be careful Artefact, they will sue you! xD
It will make quite a story if they do!