An “image character”, or mascot, for promoting digital terrestrial broadcasting has infuriated the very broadcaster it was supposed to promote after it was first turned into a loli by eager fans, and then began to be illustrated in a sexually explicit manner.
The broadcaster is vowing to put a stop to the lolified mascot by suing the fan artists into oblivion for copyright infringement.
The problem started with the creation of their character, 地デジカ / Chidijika, whose name is a rather weak pun on the identically pronounced phrase “地デジ化”, “change to digital.”
The original design, a swimsuit wearing freak deer:
The character almost immediately attracted the tender attentions of artists, who seeing it as insufficiently moe, turned it into a loli.
Fans of the character demanded answers: “If this is a character to promote awareness of digital TV, you should be happy it is being picked up like this and posted on blogs, shouldn’t you!?”
To which came the reply: “We do have control over the character, but as with other such characters we cannot abide unauthorised usage and so there is a copyright issue here.”
They then vowed legal action against offending sites, probably fearing for the image of their “normal” character once it had been turned into a sukumizu wearing loli, or in some cases a homosexual furry icon.
Soon after, the story, and loli art, were picked up from 2ch by one of Japan’s largest and most popular informal news sites, Itai News. There are already many hundreds of Chidejika illustrations populating the likes of Pixiv…
Via Itai News.
Considering the level of attention this fracas has brought to a character who otherwise might be lucky to grace a few marketing pamphlets, we have to wonder if this really a marketing blunder and not some marketing brilliance instead…
A fine set of example images:
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The company doesn't understand that the Internet fixed their character >.>
That last one is certainly something. I see Idolmaster and Strike Witches cosplay... but where are the Suika images? I AM DISSAPOINT.
i think they're butthurt that amatures made a better mascot then they did.
Give them time maybe they'll break down and use one of the fan made versions.
I see you like the lolis.
Son I am disappointed
http://www.sankakucomplex.com/wp-content/gallery/cache/39059__468x_chidejika-unwanted-sukumizu-loli-mascot-08.png
Gotta love this one, a dig at the stuck up authorities by using the now immortal words of their original digital TV "mascot" Kusanagi Tsuyoshi: "What's wrong with being naked?"
Ungrateful bastards.
That Broadcaster can YIFF IN HELL.
It appears that the broadcaster is a bunch of gay furfags. Sanya (accompanied by Eila) should blast them into total oblivion.
Now i have the feeling to draw the lolified version and post them in Pixiv (Deviantart is too loliphobic), just to piss them more..
gogogo
I support this! xD
How credible is their threat of a lawsuit anyway?
I mean, in the West this would fall into the category of satire/free speech and unless you've got a judge who is on the take, or just in a foul mood, it ought to be a slamdunk for the defendant.
How do the Japanese laws in that department work?
The fan artists don't seem very worried, they're still pumping out artworks, so I think there's your answer
LOL @ last picture (Y)
After baywatch red swimsuits are in. Then loli blue school swimsuits reign later on no yellow swimsuits are in the trend.
blue >> red, considering who goes in each color
yellow is fine, too, but kind of reminds me of pikachu (the antennae don't help)...
There's nothing wrong with Pikachu, is there?
more version is better
moe*
This is great art and with it, the broadcaster is getting significantly more exposure than they would without it.
IMO, they should take a chill pill, shut the fuck up and be happy.
I just came into my own face and licked the cum from my lips. Am I gay?
This has nothing to do with those boring lolis here but I had to consult you experts on this matter.
Moronic questions deserve moronic answers: Yes.
Not gay; balls didn't touch.
seriously, the original deer-in-swimsuit is too damn weird and stupid-looking for a official mascot.
fuck TV. there's the internet.
Haha, they just opened up Pandoras Box.
YOUR RESISTANCE ONLY MAKES MY PENIS HARDER!
I'd fuck em hard!
lol at digital broadcast pedobear
Bastards should be thankful for this Moefication of a bland mascot...May the unholy gods bless Japan...
*salutes and cries manly tears*
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Really, suing fans can only lead to more trouble than it's worse. First of all it's a PR nightmare as it says the Broadcaster hates its customers.
That first one has obvious shop-sloppiness going on in the crotch region, but it's still the best out of the set, imho.
fap fap
should have made them with six nipples...
The one where she's bent over looks like a dude to me.
I'm pretty sure it is a cute crossdressing shota boy, yes.
OH NOES HE WILL SUE THE INTERNETS
looks at last pic *snort*
What's wrong with fapping to a lolified swimsuit wearing freak deer? As if it's anything strange in Japan.
Pic no.5 is a trap!
i thought it would be like a little girl bein all cutesy for their company. but its some weird looking deer thing? i would be more disappoint if it was a loli and turned into a deerthingy.
"Hey look, we took a loli mascot and drew her as a deer! LOL!"
"Son,"
"I am disappoint."
http://www.sankakucomplex.com/wp-content/gallery/cache/39054__468x_chidejika-unwanted-sukumizu-loli-mascot-03.jpg is way better than the deer. But I'm sure some people will still be turned on by it.
my thoughts exactly. There's even a decent quantity of boobs, which is for the best.
Stupids, try to sue hundreds of people xD
Be careful Artefact, they will sue you! xD
It will make quite a story if they do!
last image = win
this is excellent, where are the artists in the usa making fun of mascots here? :(
You fools! Don't you realize what you've done! Your rage only encourages them!
Loli is WAY more better.
Let it be dang it. Let it be.
They don't know what these artists are doing; They're making a huge contribution towards their deer mascot crap. They should be more grateful.