NicoNico Douga Opens Hardcore Porn Site

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Japan’s leading video sharing site NicoNico Douga has just launched a porn video service in cooperation with major Japanese online AV distributor DMM (Digital Media Mart).

The videos include a large number of typically explicit AVs, and are offered on the same nicovideo.jp domain as Nico proper, albeit on a “channel” sub-site exclusive to DMM.

The catch is that no video sharing is possible at all (everything is uploaded by DMM), and the site is in fact a pay site. ¥525 a month allows users to view the videos, which appear to consist of a moderate number of clips (100 to start), each no longer than 5 minutes.

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Comments are however still enabled, so it is possible to see the usual tawdry AV action obscured by strings of “wwwww” and amusing banter as to how ugly the performers are.

You can see their front page here, though only a single non-explicit video is provided to non-members as a rather unconvincing sample.

DMM are notionally operating the site, so Nico does escape charges of directly running such a site, not that this generally bothers Japanese companies, who tend to be able to engage in such business quite freely without undue complaints from the public.

The offering is not extraordinarily convincing (in fact there appear to be dozens of entirely free sites with superior offerings), so it remains to be seen how well it will do. Whatever the case, it is a surprising and unexpected development in Nico’s desperate (but lately increasingly successful) search for profitability.

This does raise the interesting question of how explicit the already at times erotic content on the main Nico site will be allowed to become.

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