Anime is Rare in Japan

rarity-value-konata.jpg

Japan may be host to the world’s most vibrant visual culture complex, but all areas do not share equally in this bounty. In fact, outside the likes of Tokyo and Osaka, there are vast areas of the country where anime begins and ends with Doraemon and Naruto.

2ch analyses the subject in the ranking you see below:

Remarks:

  • These are the late night anime being broadcast on regional terrestrial stations in April; in total there are 25 new titles.
  • There are some additional titles only aired on satellite.
  • Only newly airing titles are included – no repeats.
  • These are late night anime titles only. The likes of Naruto is broadcast nationally almost without exception.

23: Chiba & Saitama
22: Kanagawa & Osaka
21: Tokyo
17: Aichi
16: Hyogo & Tokushima

14: Kyoto
13; Ibaraki, Gunma, Tochigi
12: Mie
11: Nara, Wakayama, Gifu, Fukuoka, Saga
10: Shiga & Hokkaido
6: Okuyama & Kagawa
3: Miyagi
2: Niigata, Kumamoto, Shizuoka
1: Fukushima & Ehime
0: Toyama, Ishikawa, Fukui, Yamanashi, Okinawa, Aomori, Iwate, Akita, Yamagata, Kochi, Nagano, Nagasaki, Oita, Miyazaki, Kagoshima, Yamaguchi, Tottori, Shimane

Although the top prefectures are amongst the most populous, this still indicates that in much of Japan anime fans are in the same boat as their international counterparts, and are reliant on DVD sales and unauthorised online distribution if they are to keep up with the latest series.

Sometimes series can end up airing to a tiny minority of the TV watching public as a result of all this.

The quality of these offerings varies widely too, with some being extremely high quality broadcasts without censorship, and others being bowdlerised and broadcast with cheap equipment.

When it comes to anime as a whole, outside the major conurbations it can be as obscure as it is overseas.


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    73 Comments
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    Comment by Halcyon
    07:35 30/03/2009 # ! Neutral (0)

    Thus lies the anime industry's greatest weakness.

    If they could increase their exposure they'd increase their demographic and eventually their national sales.

    Maybe the reason why the industry is suffering as a whole is not fansubbing, but insufficient marketing and distribution outside of Tokyo and Osaka.

    I wonder if 2ch has any info on how many potential sales the industry is missing out by not tapping into these other markets.

    Avatar of Zippydsmlee
    Comment by ZippyDSMlee
    14:52 30/03/2009 # ! Neutral (0)

    You do realize it would be the hollywoodization effect would water down shows so much they would not be worth watching because the fiction and characters would be raped in order to turn a show into crap the masses will watch?

    Just think gonzo at their worst and you have your qaulity standards right there...

    Comment by Anonymous
    15:21 30/03/2009 # ! Neutral (0)

    You are the type that keeps anime from progressing.

    Comment by Anonymous
    15:37 30/03/2009 # ! Neutral (0)

    It's already largely crap. Wouldn't be much of a change.

    Comment by Chen
    00:03 31/03/2009 # ! Neutral (0)

    >You are the type that keeps anime from progressing.

    I'd say no one can stop fansubs, so I see no problem at all. Would you have started to watch anime if they weren't for free? I certainly wouldn't. But now that I'm a little of a fan, I'm sad for not being able to give money back to the makers. (No, I don't want their DVD's, I like the fansub version much better.)

    Comment by Anonymous
    11:05 31/03/2009 # ! Neutral (0)

    The issue is not fansubs.

    The issue that keeps anime from expanding beyond horizons (beyond japan obviously...) is that some genres are too focused only to satisfy a tiny majority. It's sad that there are really good animators but most of Japan don't see it (see the list above). With so many anime companies (that specializes late nite anime) and sooo little audience, anime companies have no choice but to expand beyond japanese market to survive the recession.

    Hollywood model is the way to go.

    Comment by krolik
    12:47 02/04/2009 # ! Neutral (0)

    This already happened in late 90's/early millennium. You are currently living in the moe/loli age.

    Comment by Anonymous
    14:43 09/01/2011 # ! Neutral (0)

    I wonder if what Hollywood did to DragonBall evolution would turn into the other way around
    Twilight and Harry Potter into an anime movie

    Comment by Ivory
    07:41 30/03/2009 # ! Neutral (0)

    Rare's my ass

    Avatar of kajunbowser
    Comment by KajunBowser
    15:27 30/03/2009 # ! Neutral (0)

    Taken @ face value, the statement is taken as sarcasm to mean "good quality" anime is rare. But, looking @ this info from 2chan is staggering. They could blame (like the North Americans) fansubbing is doing them in 'til the cows come home, but this won't change the fact that they've saturated the market with mostly grade A backdoor "brownie bars" /w choice gold nuggets hidden inside the unsightly pile over the years.

    Only other problem is the new directing talent and ideas from those in our generation. Like Pres. Obama when his feet are touching the proverbial fire, the new blood in the industry is yelling "we inherited this" every time they're asked this question. But, instead of making things worse by going on to give the ppl anime with some good ideas, but beating the dead horse time after time, they've (hopefully ^_^;) finally realized that they need to do quality (and/or damage) control. Is it too late for it? Maybe, unless they focus on giving the ppl truly good to epic anime and advertising it everywhere in Japan they can. Otherwise, the anime industry in its birthplace is screwed.

    Then again, this is from 2chan...

    Comment by Anonymous
    00:46 10/04/2009 # ! Neutral (0)

    No, it's from 2ch. They're different.

    Comment by Anonymous
    07:45 30/03/2009 # ! Neutral (0)

    Anime rare in Japan? lol
    Just because every single program isn't aired in each region doesn't make it rare. Anime companies still rely alot on DVD sales and that's how alot of people watch their anime. Same with the US.

    Avatar of Artefact
    Comment by Artefact

    Most of these DVD releases only sell a few tens of thousands of copies over the entire series. Japan's population is 130 million...

    Comment by Anonymous
    08:54 30/03/2009 # ! Neutral (0)

    A few tens of thousands... if even that much.

    Thank you for making a useful post like this. Hopefully, this will curtail the number of non-Japanese people who seem to believe that weird-ass otaku anime (i.e. the late-night stuff) is a vast and overarching aspect of Japan that is enjoyed by everyone over there. It's not. Their beliefs have been skewed by the power of fan sites and sensationalism on the internet.

    The really popular anime, like the two you mentioned in the post, plus numerous others like Detective Conan, Mrs. Sazae, Crayon Shin-chan, Chibi Maruko -- overseas folk would never care about these. Well actually, people care about Naruto, but that's about it. :(

    Comment by Anyako
    22:03 30/03/2009 # ! Neutral (0)

    I guess it's because the anime preferred outside most of Japan are those with a lot of eye candy. (Generally.)

    I myself am familiar with Chibi Maruko, and comparing it to most of the anime popular outside Japan, it couldn't compete aesthetically. It doesn't also have a soundtrack worthy to beat that of other animes less popular in Japan.

    A post in a certain website (forgot the exact place) proves that the wage of a Japanese animator is really low, probably at $8 a scene.

    Comment by anon
    08:43 30/03/2009 # ! Neutral (0)

    DVD sales? I think you mean the trifecta of Share, Winny and Perfect Dark.

    Comment by Anonymous
    02:56 13/01/2011 # ! Neutral (0)

    The problem with the DVD approach lies with the fact that Japanese region DVDs are considerably more expensive than DVDs here. While in America, anime dvds cost $20-30, the Japanese counterparts are about $50 a piece. While people in Japan in the past don't care about spending more money and have actually shown pride about spending more money than they should, a global recession means that there is a lot less disposable income and the only people left who can afford to buy DVDs are teenagers who don't worry about paying bills.

    Comment by Izu Taisa
    08:00 30/03/2009 # ! Neutral (0)

    oh.new info.so if u wanna live in japan just to watch anime u should live in right prefecture

    Comment by Anonymous
    02:37 31/03/2009 # ! Neutral (0)

    That's a stupid reason to move to Japan in the first place.

    Avatar of Castronaut
    Comment by Castronaut
    08:01 30/03/2009 # ! Neutral (0)

    It's very rare to find a well done anime, especially because television is often the medium used to convey it.

    Heh.

    Comment by soloista
    08:06 30/03/2009 # ! Neutral (0)

    I find this highly ironic that Nagano doesn't have any. Can't remember why though.

    Comment by Anonymous
    16:38 21/09/2010 # ! Neutral (0)

    maybe because of the winter olympics?

    Avatar of rargy
    Comment by rargy
    08:08 30/03/2009 # ! Neutral (0)

    The only anime i know of exists on the internet.

    Comment by Anonymous
    Comment by Infernal
    08:21 30/03/2009 # ! Neutral (0)

    Well I wouldn't be too surprised, it depends where the broadcastings are and range, what the landscape is like, the target consumers in the area and so forth. Best to concentrate what your selling in the most populated and easily accessed media coverage inhabitants. The thing with DVD's is that it needs to be bought, while the internet provides much larger range and better exposure, but obviously lack the profit.

    On another note back to watching Colbert Report.

    Comment by Anonymous
    08:45 30/03/2009 # ! Neutral (0)

    believable, I can't get some hbo, or some cable shows.

    Comment by Anonymous
    08:50 30/03/2009 # ! Neutral (0)

    I don't really think it affects anything. Most people watch their anime over the internet anyway.

    Avatar of Domo-Kun
    Comment by Domo-Kun
    08:54 30/03/2009 # ! Neutral (0)

    I lived in Miyazaki (one of the zeros) and I never saw good anime on TV except for Kids shows and the total mainstream shonen stuff.
    One of my Otaku friends let me borrow his Dvds though.

    Comment by Anonymous
    09:08 30/03/2009 # ! Neutral (0)

    There seems to be some doubts over this, but it's largely true. The population of anime watchers has been slowly(?) falling in Japan. It's a visible trend.

    Reliance on so-called "moe" factors has managed to get an iron grip on a core group of otakus, but it's simultaneously damaging the anime industry by making it less approachable for Japanese society at large...

    While debatable, I believe anime has been relegated to post-midnight broadcasts because they simply don't sell, not the other way around ('anime's unpopular because they don't get enough exposure').

    It's on its way of becoming a vicious cycle.

    Avatar of Artefact
    Comment by Artefact

    I can certainly agree. It seems many of the quality "gateway" anime genres have fallen by the wayside. Ghost in the Shell, anybody? Instead, we have quality shows like Strike Witches...

    Comment by Anonymous
    10:33 30/03/2009 # ! Neutral (0)

    i'm all for a faithful-to-the-manga anime of ghost in the shell.

    Avatar of lerrymaru
    Comment by maru
    19:10 30/03/2009 # ! Neutral (0)

    Ah Ghost in the Shell. Very nice. Its true that quality anime like this is declining, but I can't resist the moe temptations either.. >.>

    Comment by Firetribe
    08:29 31/03/2009 # ! Neutral (0)

    Can Ghost in the shell really be considered "gateway" anime?

    I'm thinking along the lines of Naruto, Dragonball Z,and Pokemon. Something that kids will watch . Ghost seems a little more advanced.However, I'm talking about how it is in the US so it may be a little different in Japan.

    Comment by Riiku
    09:14 30/03/2009 # ! Neutral (0)

    "These are the late night anime being broadcast on regional terrestrial stations in April; in total there are 25 new titles."

    Good for them who wathces these. Helps to keep the shit (which is 80% of anime) filtered.

    Comment by Anonymous
    09:38 30/03/2009 # ! Neutral (0)

    Hokkaido? Predictable.

    Avatar of Kip
    Comment by Kip
    09:40 30/03/2009 # ! Neutral (0)

    Doesn't NHK have any new shows this season?
    If I'm not mistaken, that's broadcast everywhere.

    Avatar of dingo
    Comment by dingo
    10:06 30/03/2009 # ! Neutral (0)

    This is really interesting, and I think we've seen this happening before elsewhere, not too long ago: the video game industry.

    The way I see it, this is what happens when the content producers stay focused on the hard core. Sales plateau as the industry effectively narrows its audience. What needs to happen is for someone to "pull a Nintendo" and expand it again.

    Comment by Shinx
    10:23 30/03/2009 # ! Neutral (0)

    Do you know the only industry not affected by Global Recession is Anime industry =.=

    Comment by zeeohsix
    10:24 30/03/2009 # ! Neutral (0)

    since most anime is from manga which is more easily accessible and has more solid data through sales, how does that trend compare with anime?
    i would think manga sales would drive the anime adaptations.

    Avatar of Archer112.
    Comment by Archer112
    10:29 30/03/2009 # ! Neutral (0)

    ...Hmm...

    *decides not to visit prefectures that have crap anime*

    Problem solved.

    But really, the strenght of this is a garenteed market, meaning the indsutry isn't spending money where it's going to waste.
    However, it also, obviosly means even someone like me is probably more informed about anime than a normal Japanese person.
    This could be something that also leads to the stigmatism behind anime otaku, as most Japanese, apparently don't get to experience much other anime.

    Comment by N.R.
    11:03 30/03/2009 # ! Neutral (0)

    "However, it also, obviously means even someone like me is probably more informed about anime than a normal Japanese person.
    This could be something that also leads to the stigmatism behind anime otaku, as most Japanese, apparently don’t get to experience much other anime."

    I think you are exaggerating a little. Even if the programs are not broadcasted everywhere it doesn't mean Japanese don't read manga books like crazy on the train. Artefact also mentioned that DVD don't sell in millions, and that's true, but a lot of people rent videos and we shouldn't forget about them.

    Avatar of Archer112.
    Comment by Archer112
    04:29 31/03/2009 # ! Neutral (0)

    I can really see SW being rented as a family watch.

    Comment by BuggyBY
    10:50 30/03/2009 # ! Neutral (0)

    Cheers for this post - now I have a handy blacklist of places not to study abroad in :D

    Comment by N.R.
    10:58 30/03/2009 # ! Neutral (0)

    I live in Tokyo and can't see anime on TV at all. Why? because aside from Naruto, Bleach and Pokemon everything (including shows for kids) is broadcasted after 12pm (in Japan it's 24:00 and on). Really, Japan's TV is fucked up. In the morning all the channels broadcast programs that encourage you to buy things (like this amazing multifunctional spoon!), in the evening only news and at night horrible horrible "funny gag shows" that are not funny. So people in America, with all their Anime channels ,should be thankful.

    Comment by BuggyBY
    11:06 30/03/2009 # ! Neutral (0)

    Well duh, that's the reason there are so many hikkies and NEETs: If you don't leave the house during the day, you have plenty of time to sleep in preparation for a night full of anime!
    Also, it's a conspiracy by the manufacturers of digital recording devices and the NHK who (ry

    Comment by Anonymous
    15:56 30/03/2009 # ! Neutral (0)

    I was a little surprised when I first moved to Tokyo, too. Japanese television is not worth watching at all, and the anime is on too late to watch and still get up early the next day. So, even though I live here, I still get my anime from the internet.

    Comment by Hitoshura
    01:03 10/04/2009 # ! Neutral (0)

    Well, there's always WOWOW...

    Avatar of cloudduel_13
    Comment by Eloy
    11:11 30/03/2009 # ! Neutral (0)

    This is interesting.

    Comment by plmko
    12:02 30/03/2009 # ! Neutral (0)

    With all the great outdoors that is the country side you can't expect Hikkikomoris to exist there.

    Comment by Plaga!
    05:51 01/04/2009 # ! Neutral (0)

    Yeah, I agree.
    Indeed, anime is a subculture. It exists only in a small part of Japan. Outside the large cities, anime and luxurious entertainment are limited (I guess), and there are other stuff like jobs or families for those people to take care of.

    The data is not surprising; the same goes in my homeland. I come from Thailand, and only a number of teens in the big cities (e.g. Bangkok) watch anime. Several more read comics, but others in the countrysides don't.




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