The latest moe marketing initiative from a traditional industry slow on the uptake is wine packaged with an appealing miko on the label.
The wine is called 酔逸撫子 / Suitsu Nadeshiko (Sweets Nadeshiko), which is a contrived piece of wordplay using Chinese characters selected to sound like “sweets”, with the initial “sui” meaning “alcohol”. Such is the stuff of marketing.
The taste is said to be “sweet like Nadeshiko is pink.”
The creator apparently strives to reach out to the younger generation with the packaging, which is provided by mangaka 貴島煉瓦 / Kijima Renga. Further such wines are planned.
He is said to have been inspired during one of his regular procurement trips to France, by seeing the fame Japanese anime enjoys amongst young people there. Possibly seeing the wave of moe products coming out of late also inspired him.
The wine itself is available direct from the maker, going for ¥2,000 for a 500ml bottle.
Via Sankei.
If rice can do well so packaged, this product’s success seems assured.
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Too bad I can't drink the wine.... =(
But I've got an idea on what to do with the bottle.... ^_^
Must have.
I think that would be a suitable product to own for my closet-otaku lifestyle.
On first glance, the average observer would simply see a wine bottle, on second glance, if someone is an anime enthusiast, such as I, they will notice the moe and give me kudos.
Almost suitable as a decor piece!
And to everyone else that comments, I can pass it off as a good wine with a silly label. ^_^;;
Moe Marketing gives a product assured success XD
Nedesico... Another Anime reference?
Unfortunately, no, as it's the name of a flower before a space ship.
Je veux ce vin.
Wow, is that maryan?
I don't drink wine, but I would do an exception here.
I'd rather have Bernkastel...
I'd drink Bernkastel, if you know what I mean.
"sweet like Nadeshiko is pink"
I'd sip from that chalice!
Moe better wine!
So moe wine is sweet. Maybe dry wines should have tsundere labels.
Now we need moe labeled cheese(cake) for a night on the town.
How about some Churuya-san smoked cheese to go with your ita-wine?
now all they need are cigarette boxes with moe characters on them instead of the usual lung cancer and wat not...
What about showing Anime style lungs with cancer? :P
"Moe Wine"
MOAR WINE! :P
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Looks yummy, even though I don't actually like wine.
Yup. It looks tasty, with that moe pic.
And also I don't like wine too, not good for health.
Grape-juice with alcohol.. very healthy, besides the alcohol
I'll drink to that.
One glass a day is supposed to benefit the heart. And alcohol in small quantities isn't very harmful at all.
>not good for health
Do some research, dude
A little red wine now and then is really good for your heart.
OH MY GOD. Wine+2D character = Ultimate combo for me. I love enjoying a bottle of good wine to a good anime, and with this wine that pleasure should be increased with at least 30%.
Must get hold of 3 boxes at least.
Brain Shrinkage is good for you.
>>not good for health
>Do some research, dude
This.
Wine is actually really good for you in moderation. Good for your heart, high in anti-oxidants, etc.
By 'Chinese characters' I presume you are referring to 'kanji'? Which are different from 'Chinese characters'?
Why does everyone on this site seem to assume that the people who post articles here are completely stupid?
The translation of "kanji" is "Chinese characters".
'Kanji' is one set of letters.
'Chinese characters' is yet another.
They maybe similar, but they are not the same.
Oh, hell what. Japanese grammar nazis? Also, I lol'd a little at the ownage.
To be even more specific, 漢 = the Han, so kanji are the words of the Han people/dynasty.
I only felt the need to point this out because the simplified writing system mandated by the mainland Chinese government bears little resemblance to the traditional chinese characters still in use in Japan, Taiwan, Singapore, etc.
漢 (kan) - chinese
字 (ji) - character
漢字 (kanji) - chinese character
In Japanese, "kanji" means "chinese characters". The article is merely using the translated meaning of "kanji".
I'll drink it. Not the wine though.
aw.. i thought the first pic was gonna be on the bottle :(
Isn't it beautiful? The world will be filled of moe products in the future. And "death by moe" as quoted from Izumi Soujirou would then be possible.
buy 1 for collection >.< ita-wine
Moe marketing is too effective on people like me :(
¥2,000 quite cheap but how dose it test like?
Hrm. Being kinda a wine buff id like to know more. Anyone have an actual link to the product? or anyone have any idea what varietal it is? or where it was made?
i gotta get me one.
They should have named it "Love Juice"
Expect more loli kidnappings by drunken Otaku this fall.
fwahahha! most likely.
Am I the only one actually wonder what KIND of wine this is?
Sweet wine?
I think he means if its red or white XD
If they really wanted a sweet wine, it'd have to be an ice wine (letting the grapes freeze on the vine before harvest increases the natural sugar concentration).
The bottle looks like a red wine to me.
I prefer the pic than the wine....
http://danbooru.donmai.us/post/show/295908
Thank you Anon.
i thank you for the pic :D