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Faith Not Want: Mirror’s Edge Marketing Failure?

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EA action adventure game Mirror’s Edge ignited much controversy when initially published due to the “Hollywood Oriental” character design, seen by many Japanese as being hard on the eyes. When 2channers redesigned her, they hurt the feelings of the sensitive Swedes who preferred the fanciful amazon look.

Here we see the end result: the game sits in one of Sofmap’s dreaded wagons (actually not a wagon in this case, but you get the point), a general sign of poor sales, for a rock bottom price of ¥2,000, and is still stacked high:

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Relying on one retailer is a little unwise; the game’s performance (PS3) on Amazon.co.jp is similarly lacklustre, barely piercing the top 1,000 games a few months after release. It does quite a bit better on Amazon.com, though not hugely so.

The roles are reversed on the Xbox 360, with a much better ranking on the Japanese version, but this version may be a little hard to compare as the platform still has hardly any traction in Japan.

Even in less deeply discounted retailers than the obviously overstocked Sofmap, you can pick up the game for quite a reduction.

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Since the game was actually well received gameplay wise, we have to wonder whether the scary amazon on the cover has anything to do with this somewhat disappointing performance, whether in Japan or elsewhere (it could hardly be called a complete failure though); perhaps they should have gone with the 2ch version after all…

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