The latest hot product on online mall Rakuten, in fact now in the top ranking for male underwear, is the brassiere for men; the seller’s copy is instructive:
“It started with a customer’s remark: “Why aren’t there any bras for men?” Why? Because they are not necessary? But there are people who want them, so in fact they are necessary.
Men’s bodies are different from those of women, so a rethinking was required. Materials, design, and even the feeling… Of course, there’s no need, but…
It’s gentle and relaxing; those feelings should be important.
“But I’m a man!” Even with someone like you, we’d like for you to experience that gentleness.
Point 1:Choice of materials.
We’ve selected the same material used in men’s shorts. Soft and stretchable, a good fit is assured.
Point 2: Freedom of fit.
We’ve employed the “spectacles” design of bra front. The bra can freely move with your chest. Also, you can freely adjust the position of the bra.
Point 3: Relaxation.
Unlike ladies’ brassieres, the straps are soft and gentle. Rather than a “bust up” effect, we stress relaxation.
Point 4: Adjustable volume.
There’s an internal pocket for padding! If you need more volume, just slip in a pad!
With this, you can experience “men’s love”. Men want to experience the feelings of women! Your body is that of a man, but you feel like a boy maiden! You want to experience those soothing feelings♪ You need chest support! They might be all sorts of reasons, but gentleness is what you desire most.”
The bras in question are ¥3,000, and available in three suitably effete colours. Men larger than a A-cup look to be ill served, however. If you need such apparel, as they seem to assure you that you do, Wish Room’s Rakuten store awaits.
They also have a line of improbably skimpy underwear, presumably also of interest to their customer base. Can anyone really fit into these? Perhaps is it just their customers who can…
At any rate, they are selling well, with the products making it into the sales charts for male underwear: