Diet Beer & Canned Cocktail – Brewers Desperate

Diet Beer & Canned Cocktail – Brewers Target Female Drinkers

Japanese beer makers have been stung by a reduction in consumption of their products amongst young women, and are now scrambling to recapture the market with “innovative” products oriented towards the female demographic. The results are disheartening, but amusing.

First up we have an effort by giant brewer Kirin to persuade young ladies that alcoholic intemperance is fun after all, with colourfully branded “Two Dogs Cocktail”, canned cocktail available in garish pink (orange and grape) or green (grapefruit), selling for ¥150.


Next we have “Diet” beer from another mega-brewer, Suntory; clearly this is targeted at those with concern over their weight, again at the ¥150 price point.


Both of these products were developed by women, so there is little excuse for their rather stereotyped design and conception. Next up, Hello Kitty Diet Beer? Disturbingly, this may not be far from the mark.
Via Business-i.

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    Comment by Ayu
    19:37 14/12/2008 # ! Neutral (0)

    there's be lots of sauce for anime themed beer XD

    Avatar of fatimmortal
    Comment by fatimmortal
    00:11 12/04/2009 # ! Neutral (0)

    Diet jesus juice, anyone?

    Comment by gau
    18:34 12/12/2008 # ! Neutral (0)

    i much more concern if they start making anime-theme beers...

    Comment by Rick
    10:58 25/06/2008 # ! Neutral (0)

    Leave my Kirin alone!

    I live in Texas (used to live in Japan) and I've found that some of the Japanese beers are just not that good. Kirin is an exception.

    But frankly I've fallen in love with Shiner Bock (a Texas Beer) I introduced my Father in Law to it and he fell in love. The only problem for him is that it costs somewhere around 500 yen to buy in Japan but less than a buck in Texas.

    I told him he can have all the beer he wants when he visits but alas he's stuck at work until he hits retirement in a few years. Too bad.

    Avatar of Artefact
    Comment by Artefact
    11:22 25/06/2008 # ! Inadvisable

    I'm not much of a drinker, but one thing that really impressed me about Kirin is that fantastic kirin/unicorn illustration they have - they should try making it bigger...

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