Japanese beer makers have been stung by a reduction in consumption of their products amongst young women, and are now scrambling to recapture the market with “innovative” products oriented towards the female demographic. The results are disheartening, but amusing.
First up we have an effort by giant brewer Kirin to persuade young ladies that alcoholic intemperance is fun after all, with colourfully branded “Two Dogs Cocktail”, canned cocktail available in garish pink (orange and grape) or green (grapefruit), selling for ¥150.
Next we have “Diet” beer from another mega-brewer, Suntory; clearly this is targeted at those with concern over their weight, again at the ¥150 price point.
Both of these products were developed by women, so there is little excuse for their rather stereotyped design and conception. Next up, Hello Kitty Diet Beer? Disturbingly, this may not be far from the mark.
Via Business-i.
Gensou no Grimgar BD “Delivering Shameless Bathing!”
VirtuaDolls VR Eroge Controller Thrusted onto Indiegogo
GumKare Event Rotten To The Core
Sacrifice Maze Titillatingly Treacherous
Atelier Shallie Plus Trailer Talks Incessantly
Boukoku no Akito Final Digest Revealed
Prius! Impossible Girls Net Vocaloid MV
Tenshi Figure Highly Angelic
Dagashi Kashi A Barrage of Tasty Trivia
Gate Monstrously Chaotic
Tekken 7: Fated Retribution Trailer A Total Knock Out
Valkyria Chronicles Remaster Gunplay PV
Sankaku App 1.6: Intents & Users
Top 20 Winter 2016 Anime You’ll Keep Watching
Uppers PV Dives Headfirst
Subarashii Sekai Jokes Abound
Musaigen no Phantom World Full of Cute Girls
Bullet Girls 2 PV Unsurprisingly Naughty
Bashful Homura Figure
To Love-Ru Darkness Tentacle Troubles Abound
Alluring Achellia Cosplay by Tasha
Carnivore Taiga Cosplay Too Cute For Words
Alluring Ahri Cosplay Magically Charming
Tsukihi Araragi BDSM Ero-Cosplay by Komugi Platinum Sexy
Goddess of Twitter “Pink & Perky!”
Serene Horo Cosplay Pure Gold
Iona Ero-Cosplay by Komugi Taking on Water
Cute Kashima Cosplay Full of Elegance
Umaru Ero-Cosplay by Asami Hamsterific
Goddess of 2ch: “Pink & Soft All The Way!”
there's be lots of sauce for anime themed beer XD
Diet jesus juice, anyone?
i much more concern if they start making anime-theme beers...
Leave my Kirin alone!
I live in Texas (used to live in Japan) and I've found that some of the Japanese beers are just not that good. Kirin is an exception.
But frankly I've fallen in love with Shiner Bock (a Texas Beer) I introduced my Father in Law to it and he fell in love. The only problem for him is that it costs somewhere around 500 yen to buy in Japan but less than a buck in Texas.
I told him he can have all the beer he wants when he visits but alas he's stuck at work until he hits retirement in a few years. Too bad.
I'm not much of a drinker, but one thing that really impressed me about Kirin is that fantastic kirin/unicorn illustration they have - they should try making it bigger...