The Germans, you can sell anything. It only needs BIO (except if it is Fuel), eco, rain forest, polar bear, nature on it. Maybe a kind of appendage to donate something. Then flows the money. It's easy and largely free from reality. Because that is not so easy to grip. The main thing is slogans and not think. Drink for the rain forest, dancing for the CO2 balance, cycle for alternative forms of energy (of course with mobile phone to post the Twitter photos) ... and fuck for peace? Well, it must be politically correct in each case may have no sense of humor and should not go below the belt.
So I have now introduced the "brush your teeth for the climate" campaign to my family. We want to be good people, and donate, after the oral care, a quarter (25%) of our smile for the world's climate!
We are German.