Frozen snack Papico’s decision to outsource the design of their new “Papiko” mascot and her resultant packaging to the denizens of Pixiv seems to have paid off, with some very cool designs now in shops.
Papico – Glico’s classic Japanese “ice cream” brand served in distinctive trademark tubes – turned the design of their packaging over to the denizens of Pixiv and the online voting masses, resulting in several particularly adorable contributions which were dutifully placed on the packaging and now grace freezers throughout the land:
The winning designs:
The distinguished losers:
Aside from the usual complaints from the weak that the new packaging is to embarrassing to be seen buying, most seem delightedly bemused by the new designs – the latest in a growing trend it would seem: