Lawson Launches KEI Booze

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Notoriously anime-friendly convenience store chain Lawson has launched what looks to be Japan’s first widely distributed line of anime-themed booze, boasting art by no less than Miku originator Kei.

What Beaujolais Nouveau 2013 boasts in classy naming and art it more than makes up for in cheap swill pricing of ¥1380 and a delightful 500ml PET bottle, however.

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