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Not content with canned, cartoned, iced and hot, Japan’s latest coffee innovation looks to be moe – top Japanese brand Yukiin is celebrating its 50th anniversary with, of all things, a series of Pixiv-designed “Yukico-tan” moe cartons, and some of the entries are certainly looking more tasteful than the liquid they purport to represent…

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6 of the 6843 entries solicited will feature on as actual 500ml carton designs, to be sold nationwide from late July to late August.

The designs have been hailed as “unbuyable by commoners” and “creepy” by less tolerant bean-suckers – although even amongst those who appreciate the designs a certain eclecticism has been commented upon:

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Public voting will decide which becomes the official Yukico-tan – although it is hard to see Megmilk overlooking what might be suspected to be a cunning insertion by its own marketing department…

Some of the 200 runners-up:

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