Square Enix’s Fall “Because of Bad Feng Shui”


Sacked Square Enix CEO Youichi Wada’s decision to relocate the company based on the advice of a feng shui (or “fuusui” as it is known in Japan) master is being blamed for the company’s precipitous declined.

One Square Enix employee has this to say about the matter:

Our company moved from Shinjuku to east Shinjuku. No clear reason was given for the transfer, and people were joking that Wada made the choice for reasons of feng shui. But the truth is it may have had the opposite effect, and the rumour is that the new location has very bad feng shui.

It’s not just our corporate performance which suffered – young creative staff have died suddenly and others have been afflicted with cancer. Some have been saying we would have been better off giving them a Shinto exorcism. And perhaps it would have been better had Wada decided our new location according to feng shui alone.

Whilst directly attributing the company’s failure to poor geomancy would likely be an absurd conclusion, attributing it to a CEO so utterly inept as to base business decisions on what a fortune teller told him might well be a plausible explanation.

In fact, no less than top Square Enix composer Nobuo Uematsu has said in a 2008 interview that Wada himself told him a “Taiwanese fortune teller called Pao” advised him where to move the company HQ, and that as he could not abide their new location he left the company.



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  • It has nothing to do with the office move, it does however have everything to do with the acquisition of Enix, that is when the fall started even if that is not when the monetary issues started.

    Enix > use employees that crashed enix > games fell apart > shit economy > fail

  • Anonymous says:

    FF7, FF8 and FFX are the real best games I have ever played. This whole Lightning chick following 2 or 3 FFs. Not a fan of. Maybe get back towards make you guys so great, I’ll humbly pick the controller up once again and play the awesome games.

  • Anonymous says:

    Stop relying on taiwanese fortune tellers and start making good games again and things won’t be so difficult?

    Seriously square. stop with all these god-damn CGI pre-renders over-done and ran out stories, no voice-acting and tons of god-damn text in generic text box settings restrictions and boring us to death with generic characters audience doesn’t give two shiets about.

    Your games suck because they lack innovation. Not because of spookdum on building locations. Besides the building being ugly the state of the games have nothing to do with company location. Learn to make good games again and there will be less problems. Keep making cheaper and cheaper versions of past games, and you loose your audiences.


  • Anonymous says:

    Success does not come from Feng Shui alone. It only helps make the path of success easier by eradicating so-called barriers and make the flow easier.

    But it means nothing with a company with bad management, personal underlying issues, general negativity of outlook, and chaotic plans.

    There are no quick fixes in the world, only grease to make yourself go faster to your goal.

  • Isn’t it just because they’re arrogant morons who have no idea what they’re doing and all the people with talent left?

    They do manage to publish the occasional good game by someone else, which is the only reason they’re still in business.

  • Anonymous says:

    The biggest moving mistake was staying inside Tokyo Prefecture. Seriously, Japanese business owners need to stop acting as thou Tokyo was the center of the world.

    Move your business to someplace more rural and lounge in tax incentives, lower property taxes, lower lot rentals, etc. All of the savings that could go toward game development. And extras like fitness programs, onsite housing, leasing online servers & additional office space, etc.

    Stuff you could never do in the high price sections of Tokyo because every cubic foot contains a very large dollar sign attached to it.

    Japan should learn from American developers like Epic Games, their building is beautiful and NOT located in the heart of Silicon Valley, Manhattan, etc.

  • Anonymous says:

    Lol square went down because their games they have devved at least on the squaresoft side have been garbage since they left ps1, thats their problem. The games from the Enxi side have been far better than anything the square side have shit out. Stop making shitty games and remakes square and make an actually good game for once.

  • Anonymous says:

    I don’t know about “feng shui”, but something about that building feels off.

    Why did Square-Enix move here to begin with? Is this a larger building, or did Wada just mandate change for the sake of change? Those kinds of decisions have a tendency to offend company veterans that have no problem with the way things are. Maybe that’s why they left.

    In business, you need to know two things to succeed: know yourself, and know your customer. During Wada’s tenure, Square-Enix didn’t know either. That, and no other reason, is why they are in trouble now.

  • Anonymous says:

    …this is like blaming some evil god because of your own mistakes… they keep repeating the same mistakes while ignoring everything their fans are asking, of course it will fall.

  • Anonymous says:

    “It’s not just our corporate performance which suffered – young creative staff have died suddenly and others have been afflicted with cancer.”

    Well, that’s what happens when you live in a multiple nuclear meltdown radioactive fallout zone.

  • Anonymous says:

    whats dragging them down is FF. they really gotta get rid of the massive shadow of ff. turn out some really good new ips….well technically they have a lot of new ips..but…but…ahh fuck it, its feng shui, naw totally not bad financial decesions and stuff. its feng shui

  • Anonymous says:

    Yeah sure. Blame the fortune teller. I’m sure the shitty games and dead horse beating of a game series that has long since outlived its (glory days) (FF) had nothing to do with it at all!

        • 11 funded 2.0 in full and if im not mistaken it’s semi-keeping the company afloat. So what was this comment about their “mmo’s” not being good? Obviously 14 but 11? Can’t really call that a failure with the aforementioned.

        • Anonymous says:

          The new mmo is still restricted shit. Can’t explore anywhere on the map and it relies heavily on questing and tons of voiceless text. It has some wannabe action element to it but it’s mostly just cool-downs destinated as turn-based fill-ins.

          The game doesn’t allow swimming and there’s invisible walls everywhere. How gay is that.

        • Anonymous says:

          Why can’t it be Final Fantasy? What else are they going to name what would be FFXV?

          Hate to explain marketing to plebeians, but a franchise draws in more people than repeatedly publishing things under new titles.

        • Anonymous says:

          Most of those games were published by square, not devoloped by square, there is a diffrence. The re-release of ff7 for pc was a joke, only thing they did was add achievements, other than that its the same as the previously released one.

        • Anonymous says:

          Sleeping Dogs was very good.
          The new Thief looks very promising.
          The new FF 15 looks very promising, despite bein an action rpg.
          You got a fresh re-releae of FF7 for pc.
          Deus Ex – Human Revolution was good.

          The mmos were not good.
          Not sure about the new mmo.

          Hitman Absolution was ok.
          New Tomb Raider was ok.
          Nier and Dissidia were decent.

          But the biggest flag ship, the FF Series 11+ were not really good (for my taste)

        • Anonymous says:

          I think a lot of what made FF7 popular was simply that it had what were at the time good 3D graphics on a new and popular console. As such, a lot of people who were unfamiliar with the genre were drawn in to experience their first JRPG. Having little to compare it to, it became their baseline to gauge other games in the series against. Future games had many similarities in terms of gameplay and story, so they didn’t seem quite as new and different as their initial experience did. They weren’t necessarily worse, it’s just that people tend to remember the first game they played in the series more fondly.

        • @2:45

          Oh hey, I’m a bandwagoner who only played 7… (Ok, I also played 1, 5, 6, and 8, but not for long. After 7 I had the most fun with 5.)

          Maybe rather than ignoring 7 or spinning off pointless side stories, they should take a hard look at what about that title sparked such a wave of FF fans? Because I’ve tried to like other games in the series, but to me it felt like a one hit wonder. The action games they published in 1997-2000 were way better than the other FF games.

        • Anonymous says:

          I liked 8 even if it started slow, junction system was half-decent, ending being little confusing and cheap survival by GF taking a dmg for you. Everything else were great. Music, art and story are one of my favourites including ” Eyes On Me”-ending that I still listen even after 15 years. Guess I´m a sucker for a love story even if that space minigame was annoying.

  • Anonymous says:

    While Feng Shui might raise some eyebrows, the bit about people dying and getting cancer in the new building has happened in other places – the building of a tv broadcaster in Brisbane Australia was getting so many staff having cancer that the staff walked off the site and the management had to abandon the building and move into another one (if you google abc brisbane cancer cluster, you’ll see I’m not making it up).

  • Anonymous says:

    WTF?! How can a supersticious, senile oyaji like Wada be a CEO??? They are better off hiring some random uranai baba from the streets to make their multimillion dollar decisions. Hell, a drunk monkey is better qualified to run this company…

    Uematsu made the right choice to leave the sinking ship while he still could.

  • I’m concerned about Kingdom Hearts 3 and FFXV now. Not only that Square Enix has lost Nobuo Uematsu, Wada, with his incompetence, has moved the company in a bad business area. If the state of business keeps up KH3 and FFXV maybe their last projects or even projects that get trashed in the end due to bankruptcy.

    • Anonymous says:

      The FFXV trailer and gameplay do look great. Very dynamic combat, can teleportation, stab sword to the ceiling and perform swinging above enemy, climbing building, and look quite an open world, and more.

      In short, I am satisfied with what they showed in the demo.

    • Anonymous says:

      Seriously. Japanese come around as real pussies with such ridiculous excuses. Non of them has the balls to tell the truth. They always try to worm around it.
      I’ve witnessed such behaviour time and again when dealing with them. I think it’s part of the double-faced “politeness” they hold so dear.

  • Feng Shui is very real. But so are frauds and fools.

    I look at that building and feel like it’s wrong somehow, so honestly I’m not sure what Wada thought. Then again, I can’t see the interior. If enough people who work there feel like it’s somehow wrong, then the reality is they sense what is there to be sensed.

    Anyway, Feng Shui’s existence in and of itself isn’t the problem. The flow of energy and how it affects the human condition is actually proven physics and has measured results.

    • Anonymous says:

      Feng Shui isn’t some magic ritual lol. It’s a way of doing things and setting things up to cause a peace of mind. Like having your bed on the opposite wall from your door, facing the door, so you can see any intruders, it keeps your mind at ease. Like designing a building with more windows on one side, so sunlight enters at a certain time of day to give you more energy while you work. It’s a Psychological practice, not at all like wiccan or voodoo.

    • Anonymous says:

      I see Sankaku has plenty of pseudoscience cranks.
      Look, if a lot of people complain of the relocation it probably has something wrong with it. However, it is unlikely to be some mystical thing.

      Feng Shui and the like are popular because people can’t invest the resources needed to find out the reason why every bad location is bad. If they did, however, they would likely find simple explanations. Bad traffic conditions, noise, no decent places to eat nearby, whatever. It is those details which can very easily be explained with science if you invested in some polls and measurements (but you don’t because that costs money) which Feng Shui lumps as “energy” and whatnot.

      • That’s all true as well, but the point is that those are things you can see and measure. All stuff that should have been taken into account. The part that people don’t get is that is part of Feng Shui and the concept of energy flow as well. It’s a catch 22 actually. You say that places aren’t populated because of those reasons, yet never go beyond into why those things aren’t present to begin with. Have you never considered that the reason that they aren’t present to begin with is actually related? And if you haven’t, why haven’t you? Because it’s ridiculous? Why is it ridiculous, because you can’t see it?

        The worst part is that Christianity has decimated the concept of spiritualism and energy being practical or useful. Eastern societies still use it, however they, like everyone else, have frauds and mistakes.

        • Anonymous says:


          Considering he pointed out where you made your claims then tried to retract them, I don’t think 21:20 is the idiot here. Especially when you can’t give one solid source of evidence to support your claims.

        • @ Anon 21:20

          Should I go over the irony of an idiot attempting to use arguments from the person their calling an idiot as proof for their idiocy with no logical or scientific retort as to your argument for my being an idiot?

          Oh wait, I just did. You are a complete waste of space, time, and thought. And it’s ‘proven’ you moron.

        • Anonymous says:

          @HouseLife 20:56 14/06/2013
          “The flow of energy and how it affects the human condition is actually proven physics and has measured results.”

          @HouseLife 15:22 15/06/2013
          ” I forget sometimes that being the son of a physicist and a spiritualist shows me a lot more of the universe than most. So call this bullshit all you want. It’s all in the science journals.”

          @HouseLife 15:30 15/06/2013
          “It has been proven by the scientific method”

          @HouseLife 20:50 15/06/2013
          “I never said Feng Shui is a proven science in and of itself, but its concepts are based on proven science.”

          This guy is proved by the internet that he is an idiot.

        • Again, you’re not listening to me. I never said Feng Shui is a proven science in and of itself, but its concepts are based on proven science. Christianity has that in many of its doctrines too… although in their case I wonder if it’s accidental much of the time 😛 Or stolen from other cultures like much of their doctrines.

        • Anonymous says:

          Saying “Feng Shui has been proven scientifically” is like saying “Christianity has been proven scientifically”. Plenty of people make those claims, but have you a source to cite?

    • Anonymous says:

      Just no.

      I know a bunch of physicists since I am one myself and while we all agree that Feng Shui has not been proven wrong (yet), there is no evidence that it’s actually a real thing.
      Magnetism and pressure do affect us without us noticing but that Feng Shui stuff is highly, highly questionable.

      Most “bullshit” is made to sound scientific and reasonable to fool uneducated people and I believe Feng Shui is no different.
      For now, I have to stick to actual, proven, working knowledge.
      Feng Shui is not that.

      • Anonymous says:

        So you’re saying for example that having a window facing in the direction the sun is setting at a certain time when you’ll most likely be in that room won’t affect you in ANY way? Compared to it being in the opposite direction where you won’t see the sun? Cause that’s also part of Feng Shui.

      • If you’re a physicist, the reason you aren’t thinking outside the box is because you haven’t noticed that magnetism and pressure affecting us is part of that. Most people make a crowbar separation between the stuff that we can understand affecting us, and the stuff that is explained currently via metaphysics and spiritualism. If you think logically for a moment, you would recognize that there is definitely an integration there that just has never been explored. It’s not even a matter of whether or not it is there anymore, we’ve already proven everything to be interconnected in our reality. The universe is an interconnected blanket of vibration. It’s the matter of if people will stop pretending the connection doesn’t exist and actually explore it.

        The difference is current science is enough to prove this stuff to anyone who looks for it. Just not that every instance has a specific experiment that has been devised. At a certain point, it’s just not pretending an elephant isn’t in the room. I never said Feng Shui itself is provable, but the concepts it’s based on are 100% proven and detectable. We just don’t quite know how far those proven aspects go in terms of implication.

        • Anonymous says:

          I think it’s hilarious that he’s the one expecting us to take things on faith, then he denounces religion. He assumes skeptics are Christians, when a good deal of us are probably atheists or agnostics.

          And his one shred of ‘proof’ is to research a book author (probably his dad) who seems to be selling yet another line of bullshit books and lectures.

          How about some actual scientific journals like the ones you were touting?

        • @ Anon 20:21

          I didn’t say spiritualist show, I said spiritualist. And I’ve already explained at length how it’s based on proven physics concepts. If you want to research the experiments on the electromagnetic effects humans have on the planet itself, look up Gregg Braden and do your own reading and research. None of you want to be correct, you all just want to be right. That right there is the difference between science and religion as it is, which makes all of your stupid retorts that much more ironic. It doesn’t matter what I say because you’ve already declared it bullshit, just as those who believe mindlessly in God declare it’s true despite arguments to the contrary. Just like most Christians, the reality is none of you have any idea what you’re talking about. You pretend you do because you think because the one religion you’re vaguely aware of is steeped in bullshit that any concept based on things you cannot see that we know for a fact exist, such as energy, conscious direction, and even wind flow, is somehow lumped into the same category because you don’t have the capacity, or interest, to recognize a blatantly obvious difference that is there for all to see with a minor application of even basic deductive logic.

          Look for yourself. Nothing I say will change your mind if you want to keep spouting your own ignorant bullshit. Go find it. I’ve given you your starting point. I’ve had enough of stupid people for one day.

        • Anonymous says:

          “So call this bullshit all you want. It’s all in the science journals.”

          So, where is it? I think people here want to know more about why the son of a physicist and a spiritualist show believe the bullshit.

        • I don’t pay attention to horoscopes. I didn’t realize this many people didn’t know what they, or I, was talking about. I forget sometimes that being the son of a physicist and a spiritualist shows me a lot more of the universe than most. So call this bullshit all you want. It’s all in the science journals.

    • Anonymous says:

      Well, I do believe thing that unexplainable or undiscovered yet by science.

      There are things that called accidental discovery. Like microwave cooking function, that discovered by Percy Spencer that working in active radar set, and chocolate in his pocket melt. By that accident he discover that microwave can be use to provide heat and for cooking.

      What will happen if he didn’t have chocolate inside his pocket? Microwave will never exist, and that knowledge will remain unknown.

      There possibly Feng Shui can be explained by science, just science do not bother to find the explanation or the explanation is beyond our understanding and knowledge nowadays. No accidental discovery either, so Feng Shui validity remain speculated.

      But it is also possible that Feng Shui is just a thing made up by people of the past.

      • Anonymous says:

        Tell people there’s an invisible man in the sky who created the universe, and the vast majority believe you. Tell them the paint is wet, and they have to touch it to be sure.

        – George Carlin

        • We can’t rule out that an invisible man created the universe, but it’s also hard for most of us to see why we should assume it’s the case too. We can’t rule out that we’re all in The Matrix and have never seen the real world. We can’t rule out that maybe we’re just molluscs, filter-feeding and living a rich fantasy life that make us believe we’re doing all this other stuff. We can’t rule out the idea that we’re all actors in someone’s imagination and every 60 years or so they switch to another thought and it’s all wiped out. That’s really the point of the Flying Spaghetti Monster.

        • Anonymous says:

          Way to miss the point. It’s meaning is that people tend to be gullible about things they shouldn’t, and skeptical about things they don’t need to be. And that people often take what they want on “faith” simply because it suits them.

          Humanity is not known for its critical or objective thinking.

        • Anonymous says:

          Well, we still cannot rule out the possibility of the “invisible man” create the universe, as we human have not yet explored to the edge of the universe and made a factual statement “I see and detect nobody after all the traveling, so the “man” must not be existed”

          The paint… its there in front you, so it can be tested right away..

          By the way, I am not stupid enough to touch a wet paint.. wet or not, better keep my hand from risk to tainted with paint.

          George Colin made a wrong statement there, as I am not touching it to be sure.

      • Anonymous says:

        “There possibly Feng Shui can be explained by science, just science do not bother to find the explanation or the explanation is beyond our understanding and knowledge nowadays.”

        Pseudoscience is a claim, belief, or practice which is presented as scientific, but does not adhere to a valid scientific method, lacks supporting evidence or plausibility, cannot be reliably tested, or otherwise lacks scientific status. Pseudoscience is often characterized by the use of vague, contradictory, exaggerated or unprovable claims, an over-reliance on confirmation rather than rigorous attempts at refutation, a lack of openness to evaluation by other experts, and a general absence of systematic processes to rationally develop theories.

        • @ Anon 14:28

          And that is the reason why it baffles me why so many are against the concept of energy flow having an affect on people. It has been proven by the scientific method that not only do we affect reality around us, but vice versa. By simple logic, that alone shows that it does play a role in an aspect of our lives. People not having the desire, interest, or ability to perceive it doesn’t remove its presence though. Many scientists have accepted the new energetic concepts that affect us and technology is changing because of it. I honestly don’t understand why people are so resistant.

        • Anonymous says:

          “Science is not absolute truth”

          Science is not, in fact, any sort of truth at all. Science is a process whereby we attempt to determine what the truth is. Saying that science is either ‘true’ or ‘wrong’ is to completely misunderstand the very concept.

          What scientists assert to be ‘true’ is that which has been tested using the scientific method enough different times and in enough different ways that we can’t think of any way that it could possibly -not- be true. For now, at least. Other than that, it’s, “We’re pretty sure it’s true. We’ll be a bit more sure after some additional testing.”

        • Anonymous says:

          For instance, scientist use to call atom as smallest basic unit matter.

          Then, a research point out it is not true, J.J Thomson find out about electron, and theorize about proton existence. Then James Chadwick put the idea of neutron on the table to explain isotop.

          In the end, the earlier fact turn out to be false after all that new discovery. So, is electron is the smallest, it is smaller than proton and neutron after all?

          Not sure, the other candidate, the photo, it can be the smallest but science yet have a way to measure a photon’s mass.

          The fact will change again when technology advance enough to measure photon mass.

        • Anonymous says:

          Science is not absolute truth, in biology 50% of the scientific fact turn out to be wrong, after the newer discovery/fact being made. Same in others science major too.

          That is why I am not ruling out Feng Shui entirely, it is possibly a phenomena that observed to have a degree of truth, but just cannot be explained into science. By the way, I did say it is possible it just a thing ancient people made up.

      • Which type of proof do you want? You want to start simple and obvious, such as that wind flows and when it has obstructions it stagnates, or that the consciousness of humanity affects the electromagnetic field of the planet, and vice versa, and can be measured by sensors? Think a little bit about what energy is and what you do with it, and how your life changes based on when you are positive vs negative. You don’t even need measurements to recognize the shift in measurable results of activity if you pay attention to your own body. Nutrition’s a good start. Go look for yourself, your statement alone says that you’re not willing to listen to me from a post on Sankaku of all places, so go find out about how 9/11 caused a reactionary spike in the sensors that detected the electromagnetic field of the planet. Gregg Bradon’s a good name to start with. Have some fun and see what you find out.

        • @ Anon 3:33

          I’m not sure what to tell you. You’re going off of nothing, while I’m going off of real science that has shown we affect the planet in a very real way merely by our perceptions. It is measured, and proven. So there’s really nothing I can say except you have a lot to do to prove it wrong.

          The concrete placement and the relationship in Feng Shui are related. Nobody ever said they weren’t, only you all seem to assume it’s not. Feng Shui isn’t just someone in a robe arbitrarily dictating that a vase should be a foot to the left. It is based on the same concepts as to why there are artists who can make a piece more brilliant than the next. Feng Shui ‘mastery’ (if there is such a thing) is nothing more than a master artist using physical media to make people feel something.

        • Anonymous says:

          Dude, you’re saying my thinking or simply being conscious can alter the face of the planet? Uh, no. Whatever effect I have will be minor. Which is why people tend to doubt feng shui. They don’t see strong enough evidence that it does cause such serious illnesses as Bad Game Syndrome.

          Ignoring the more obvious and saying “But it might be fields of energy!” is just silly. Look somewhere concrete first, then go with needles in haystacks only if you exhaust all other options. Otherwise this just makes you look like a fool.