Elaborate nail art may be a staple of girly Japanese fashion, but that has not stopped the vast majority of men quizzed about it reporting that they actually hate it – much to the consternation of nail salons throughout the land.
Held up as one of the “three sacred treasures of femininity” (alongside eyelash makeup and elaborately curled hair), nail art is regarded by many young Japanese women as an essential fashion accessory, and certainly ranks as one of their favoured blogging subjects.
However, only 35% of 149,312 Japanese questioned reported liking nail art, compared to 60.8% who said they did not like it, whilst an understone contingent of 3.7% had never even heard of it.
Broken down by gender, only 24.9% of men liked it, compared to fully 70% who disliked it.
Meanwhile, 47.8% of women liked it, with 50% disliking it.
In spite of all this, it seems unlikely jewel encrusted talons will be going out of fashion any time soon – they are just “too cute”:
The Aya Hirano collection:
Amongst men there is the usual incomprehension at female fashion foibles:
“Men aren’t interested in this stuff…”
“I hate it. I guess everyone else does too.”
“Nail art looks pretty inconvenient!”
“It’s inconvenient alright. Your fingertips get heavy and you have to put gloves on when you go to bed…”
“Why do this? And at least take it off when you go to bed.”
“It is unsanitary if you ask me.”
“It’s a good marker for women who have no intention of ever doing any housework.”
“At least take them off if you are preparing food!”
“Not applying nail polish is rude in some cases, but nail art takes it too far. Transparent or light pink looks good though.”
“Rude? What are you talking about? Where did these manners come from?”
“The ones with the overly elaborate nail art just look like hostesses at a cabaret club.”
“The ones with talons which look venomous just make me wither…”
“Lumping fake nails and gel nails in with manicured nails is just wrong.”
“It’s not like men can tell the difference.”
“Men just hate overly elaborate decoration like that, it’s not limited to nails.”
“Women really think it will make them popular with men, so if you see one who tries hard at least praise her efforts a bit.”
“Don’t worry, they don’t really think it will be popular with guys. But do praise them, although the ones who want that kind of praise are probably better avoided.”
“It’s just one of those things women insist on doing which men will never understand.”
“Nail and eyelash art are essential for women to look good. It’s just embarassing not to!”
“They just get the wrong idea when you call her cute when she’s showing off her nails, which the guy is probably not interested in.”
“Women are just narcissists.”
“Honestly I doubt any fashion girls are actually interested in appeals to men.”
“They aren’t doing it to appeal to men, it’s to appeal to their own sense of being kawaii.”
“Women’s magazines just incite competitive consumption amongst women. When they talk about ‘increasing you femininity’ and competitiveness amongst other women, it isn’t in terms of what appeals to men.”
“Get out of it girls, you’re dreaming!:”
[A manga advert for "Nail Salon Venusrico":]
["Hey, nice nails. Marry me."]
["Thanks to the tips of her nails, she was able to marry a hot guy! Next, it's your turn!"]
“Ha, she’s in heaven.”
“Excuse me whil I go compliment a girl on her nail art and then marry her.”
“This explains why they do it perfectly though. It’s not because they are trying to appeal to guys, but because they are competing amongst other girls to get a good guy. They’ll stop if their boyfriend says he doesn’t like it, like they’ll stop one of those pointless diets.”
“My girl manages to look cute and natural without all this maintenance. Natural is number 1!”