Top pizzeria Domino’s has conceded that its new Hatsune Miku tie-up was successful beyond its wildest imaginings, with otaku driven into a pizza munching frenzy by all the Miku goodies they are providing.
One of Domino’s Japan’s directors has already been interviewed regarding the success of the promotion:
How was the reaction?
Much greater than anticipated. It’s embarrassing to admit, but the demand for the Miku pizza boxes vastly exceeded the number we prepared… at some outlets demand was over ten times our projections.
It is easy to see why, given the impressive level of effort Domino’s have put into the promotion:
Spring also sees FamilyMart getting in on the action with the aid of the lovely Sakura Miku: