AKB48’s Mariko Shinoda “Promoting Sexual Discrimination”


AKB48 idol Mariko Shinoda has resigned as mayor of Kawaii after Fukuoka’s gender equality commission heard complaints that “cute girls promote sexual discrimination.”


Fukuoka City officially instituted “Kawaii-ku,” a “virtual city district” (ward or “ku”) in August for civic PR purposes, installing 26-year-old Fukuoka born AKB48 idol Mariko Shinoda as its mayor.


Anyone who visited the Kawaii-ku homepage could also register as a “resident” of the fictive district, and as of February it boasted 41,833 inhabitants, with the city mainly hoping to persuade them of the merits of Fukuoka as a tourist destination.

However, in the months after the scheme started the city was bombarded with no less than 4 complaints to the effect that “promoting cute girls encourages sexual discrimination” and “[Kawaii-ku] hinders the independence of women.”

Fukuoka’s mayor passed the matter onto the city’s gender equality commission, and the city’s eventual response was to apologise to Shinoda, saying “it is inexcusable for Miss Shinoda’s image to have been damaged,” and ask her handlers if it would be possible to have her resign.

Shinoda resigned and Fukuoka is now looking for a new mayor of Kawaii – who will presumably have to be ugly and unappealing if the 4 complainants are to be kept happy.

Others criticised its 10 million yen budget as being a waste of their taxes, although they seem to have been ignored, as were those who wondered at the involvement and public subsidy of AKB48 in the first place.

Curiously, the use of both AKB48 and “kawaii” marketing in the Japanese national government’s various hamfisted efforts to promote its “Cool Japan” project internationally have yet to attract similar attention.

Online there has been a predictable outcry amongst Shinoda fans, along with plenty of criticism of their folding to a mere 4 complaints and how they came to be funding such a venture in the first place.

Some suitably discriminatory pictures of Shinoda for those unfamiliar with her – her previous claim to fame is being upset about the sale of her cookies:


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    Avatar of Brent Andersen
    Comment by Brent Andersen
    09:45 20/02/2013 # ! Quality (+0.9)

    “cute girls promote sexual discrimination.”

    Show your work. Tell me how A leads to B.
    Otherwise, I'm going to think you're spouting bullshit.

    Comment by Anonymous
    09:56 20/02/2013 # ! Good (+0.9)

    1. Elect cute girl as mayor
    2. Fat ugly girls send complaints
    3. ???
    4. Sexual discrimination

    Comment by Anonymous
    06:26 21/02/2013 # ! Good (+0.8)

    pretty much.
    flawless female logic at work here

    Comment by Anonymous
    05:29 21/02/2013 # ! Neutral (0)

    God I'd hate to be the next person that gets elected. Since the role has to be an ugly person, whoever chooses the role will be admitting she's ugly. lol

    Comment by Anonymous
    22:02 20/02/2013 # ! Neutral (+0.2)

    They bullied a cute girl into abandoning her post because she's attractive.

    Sexual discrimination is bad! Let's discriminate against this woman for her looks!

    Comment by Taylor
    07:29 21/02/2013 # ! Neutral (0)

    I commend you people for being able to read past "AKB48 idol Mariko Shinoda has resigned as mayor of Kawaii".

    Avatar of Holly
    Comment by Holly
    21:26 24/05/2013 # ! Neutral (0)

    for me it's usually
    1. read title
    2. look at pictures
    3. scroll over comments
    4. read article text because i want to know what the commenters are talking about :D

    Comment by Anonymous
    11:18 20/02/2013 # ! Neutral (0)

    "Promoting sexual discrimination"
    nay, more like
    "Promoting sex"
    and to that I say
    "more pls"

    Pleasantry aside, I really don't see the problem here. If the place is "Kawaii-ku", after none other meaning than "cute", then it only makes sense you need a girl that passes as cute as the representative.

    Comment by Anonymous
    09:48 20/02/2013 # ! Neutral (0)

    it must be those ugly women

    Comment by Anonymous
    10:36 20/02/2013 # ! Neutral (0)

    The existence of cute girls lead to people giving them all their attention, thus the ugly pigs feel discriminated and ostracized.

    Comment by Anonymous
    11:23 20/02/2013 # ! Good (+0.7)

    Let me guess, all women should be fat ugly homely looking lesbians that don't take care of themselves let alone adhere to basic hygiene and grooming?

    Yet they'd readily hold men to keep up their standards.

    GOES BOTH WAYS. People like her because she's cute. She also takes care of herself. She could be the same build, but with unkempt hair, doesnt shower, etc. and I'm pretty sure no one would like her around.

    Then you have Mariposa De Luz Luna, who's thicker than most models, and she's far from disgusting. She obviously does take care of herself too.

    They're mad because people wont accept them for "who they are" Reality check: there are certain standards you gotta adhere to, and you should add to "who you are" because you can be "who you are" but no one has to accept that. You don't demand acceptance if you want it. You have to earn it.

    Comment by Anonymous
    10:05 20/02/2013 # ! Good (+0.6)

    If you let ugly, fat, stupid fem-nazis have their way, liking beautiful things, girls in shape and fit, and cuteness overall would be something to be ashamed of.
    While it is kinda weird to go to the extent of having some Kawaii-ku city or something, how different this really is from miss universe or whatever beauty contests?
    And if it does attract tourists to the city, let's not be hypocrates here: hiring non-celebrities "common" women wouldn't have the same effect, ever.
    The claims are borderline brainless... “promoting cute girls encourages sexual discrimination” since when? So, are cute girls to be discriminated? Because that's what this really is.
    They are basically using the supposed cute girls as scapegoats. If there's a source for sexual discrimination, you'll have look much further into culture and education. Saying that the promotion of cute girls is reason for sexual discrimination is as shallow minded as labeling skin color, nationality, or sexual orientation as reason for some crime.
    This is the whole problem with lots of feminist movements and pro-human rights overall... they are contaminated with people who are either plain ignorant, lazy, or has some second intentions like blowing their own steam off for some useless cause.

    Comment by Anonymous
    12:17 20/02/2013 # ! Neutral (+0.2)

    Remember these dykes only complain because they don't want men enjoying the female body, which they believe they own exclusive rights to.

    Avatar of No Surprise
    Comment by No Surprise
    13:29 20/02/2013 # ! Neutral (0)

    Screw those Whiney Bitches!! It's called "Natural Selection" - butt ugly chuds shouldn't be reproducing while ladies like Shimoda should be allowed to produce many offspring for the glory of Japan.

    Comment by Anonymous
    06:03 21/02/2013 # ! Neutral (+0.4)

    You fail evolutionary theory. Natural selection does not select for the ability to reproduce, it selects for the ability to survive. Have you ever wondered why other species with thousands of offspring per litter haven't overrun the planet, while the pathetically slow to reproduce H. Sapiens has?

    Comment by Anonymous
    09:15 24/02/2013 # ! Neutral (0)

    The problem is balance.

    And no country has achieved said ideal balance yet.

    Avatar of Daniel Park
    Comment by Daniel Park
    17:37 20/02/2013 # ! Neutral (0)

    Unfortunately its these kind's of policies that have in part led to the current low birthrate in Nippon.

    Additionally a healthy gene pool cannot be made up solely of the kawaii girls, that would lead to genetic degradation.

    Comment by Anonymous
    17:14 20/02/2013 # ! Neutral (0)

    I mean't "fucking hot babes"

    Comment by Anonymous
    17:14 20/02/2013 # ! Neutral (0)

    You know... many times, fucking babies into hot young women turns them into the ugly chuds you are referring to.

    Avatar of Yamato
    Comment by Yamato
    04:44 21/02/2013 # ! Neutral (-0.2)

    @Anon 17:14

    But if said hot babes have children before they become ugly chuds, then their hotness has at least served its biological purpose. That's the point that No Surprise was getting at.

    Comment by Anonymous

    So they can be fucked to pieces by foreigners and koreans and chinese? I agree!

    Comment by Anonymous
    15:01 20/02/2013 # ! Neutral (0)

    Exactly. but wow, by being fat and ugly you have all this advantages and rights. It seems to go this way, AKB drags crazed fans from their ugly wife/GF therefore as revenge this happens.

    Comment by Anonymous

    as labeling skin color, nationality ... as reason for some crime.
    There IS correlation. Police statistic.

    Comment by Anonymous
    06:08 21/02/2013 # ! Neutral (+0.4)

    Oh I'm sure skin color is much more important factor, than insignificant facts such as minorities often living in poorer areas, having less income and lower quality of life. But, yeah, it's obviously the skin color.

    Avatar of Chen-04
    Comment by Chen-04
    19:13 20/02/2013 # ! Neutral (+0.2)

    Probably just because those are a minority wherever those statistics where made. Minorities are always fucked and end up in a situation where it's difficult not to commit crimes. Except for jews. Maybe that's why everbody's hating on jews.

    Comment by Anonymous

    Let me ask you this;
    Do you believe women should have the right to vote and have equal salaries as men for the same jobs?

    Comment by Anonymous
    10:16 20/02/2013 # ! Neutral (+0.4)

    "Looking glass self and invisible ceiling in business"...look it up.

    Comment by Anonymous
    11:16 21/02/2013 # ! Neutral (+0.4)

    Well guess what? The invisible ceiling denies them equal opportunity. Another counter-revolutionary male supremacist sugarcoating sexist ideology ("women just aren't as good, deal with it") with reasonable-sounding but completely hollow phrases.

    And what kind of bullshit logic is that anyway? So The Negros deserved being enslaved until they somehow earned to be treated equal to whites?

    Comment by Anonymous

    Women have the right to equal opportunity. They do not have the right to force others to treat them equally. Equality is earned, not demanded.

    Comment by Anonymous
    03:31 21/02/2013 # ! Neutral (0)

    Vote? Yes.
    Equal pay? If they can be equally productive as men, yes. If they're more concerned with chatter, gossip, and drama than they are with working, then no.

    Comment by Anonymous

    1. Women can already vote.
    2. Women in general earn less because they work less compared to men. Fact.
    In most workplaces a woman can take leaves for things like having a baby and her job will wait for her, and she will get paid even during the time of her abscence. Men don't have such a privilege. Fact.

    Comment by Anonymous
    06:24 21/02/2013 # ! Neutral (+0.2)

    2. Women in general earn less because they work less compared to men. Fact.

    You are using fact wrong. The word doesn't mean baseless misogynistic propaganda.

    Comment by Anonymous
    05:27 27/02/2013 # ! Neutral (+0.2)

    I am not a misogynist. There is an old argument in the U.S. about men earning more than women on an averege. Witch is a mith. The truth is fathers earn more in work, than mothers do. Childless women earn more on averege than childless men. When a woman gets married she either quits her job, or looks for a job close to home and the family, and will take moe time off work to be with the family, and will take jobs that pay less, but will give them more opportunity to be with the family.

    Comment by Anonymous
    11:08 21/02/2013 # ! Neutral (+0.2)

    "Men don't have such a privilege. Fact."

    Maybe you should bother to check your "facts" before making an ass of yourself on the internet. Your supposed "fact" is as non-factual as it gets. Through much of the EU, men can take paid paternal leave just as long as women. And here's another, actual fact for you: in those places where women get it but men don't, this is actually a direct result of sexist attitudes towards women, not the other way round, as you most illogically seem to imply.

    Comment by Anonymous
    05:30 27/02/2013 # ! Neutral (0)

    Guys Iwould like to advise you to watch the Youtube video of "Warren Farrel speaks in Toronto: Transforing the Boys Crisis" It should solve this question.

    Comment by Anonymous


    But then again I also believe most men likewise shouldn't have the right to vote and that the minimum wage should be abolished.

    Comment by Anonymous
    06:59 23/02/2013 # ! Neutral (0)

    I believe that the minimum age should be abolished, too.

    Oh, wait, you said minimum wage? I thought you were talking about the age of consent. fufu

    Comment by Anonymous
    16:38 20/02/2013 # ! Good (+0.6)

    virtual city? people are having problem with a sexy girl ruling an internet village?.................. why is this news again?

    Comment by Anonymous
    06:53 21/02/2013 # ! Neutral (+0.2)

    I lol'ed when I read "was bombarded with no less than 4 complaints". OMFG! FOUR F-O-U-R whole complete entire complaints!!!! rofl

    Comment by Anonymous
    02:02 21/02/2013 # ! Neutral (0)

    Wait, you come here for news!?

    Avatar of Artist Rising
    Comment by Artist Rising
    09:40 20/02/2013 # ! Good (+0.6)

    She can discriminate me with those boobs!

    Avatar of Reichi
    Comment by Reichi
    23:12 20/02/2013 # ! Good (+0.4)

    I don't even understand how that could be discrimination? If it were something like, I don't know, being judged by a picture you submit to be a "resident", then that would be true. But a cute girl representing a tourist group? I guess Barbie is pretty discriminatory, too.

    Comment by Anonymous
    20:29 20/02/2013 # ! Neutral (+0.4)

    Anything to do with AKB48 is likely insane, and will eventually turn into a disaster of some sort no matter if it's the fans, feminists, the general public, or their own managers doing it.

    Find hot young girls, put them under contract to never date anyone, and never do anything wrong. Add insane obsessive fans with sticky hands, tons of cash, and 24/7 paparazzi. What could go wrong?

    Avatar of Pyrolight
    Comment by Pyrolight
    09:39 20/02/2013 # ! Good (+0.4)

    From start to finish nearly every aspect of the scheme is nearly to ridiculous to believe.

    Comment by Kudeh
    09:49 20/02/2013 # ! Good (+0.4)

    This is Japan.

    Nothing is too ridiculous.

    Avatar of Pyrus
    Comment by Pyrus
    12:00 20/02/2013 # ! Good (+0.4)

    Why do I get the feeling that this is yet one more attempt to either keep AKB48 in the national spotlight or to bring them down.

    Avatar of cpc65
    Comment by cpc65
    10:07 20/02/2013 # ! Good (+0.4)

    They say sexual discrimination like it's a bad thing.

    Avatar of Canadane
    Comment by Canadane
    09:36 20/02/2013 # ! Good (+0.4)

    I'd discriminate her!

    Comment by Anonymous

    I'd send her ass to the kitchen, where it belongs.

    Comment by Anonymous
    16:31 20/02/2013 # ! Neutral (0)

    Naked Apron?

    Comment by Anonymous

    Id send her ass to the bedroom

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