Surveys reveal Hatsune Miku’s popularity now extends well outside the creepy otaku fringe which brought her to stardom – 54% of Japanese schoolgirls reported liking Vocaloid music and 92.5% had at least heard of the virtual diva.
According to the results of a recent survey of over 3,000 Japanese schoolgirls (why only schoolgirls were targeted is perhaps best left to the imagination) in middle and high school, Vocaloid popularity amongst them is at all time high.
No less than 70.7% of JCs were familiar with Vocaloid tunes, and a further 61.3% of JKs knew of them too. On top of that, a further 26.7% had at least heard of Miku and company, leaving a tiny 7.5% who had apparently spent too much time studying or dating salarymen to hear of them.
54% of the JCs and 44% of the JKs “liked” or “really liked” their music, and many of their fans did not just listen to their music – 60% sang along to Vocaloid karaoke, and 19.2% spent time drawing them.