Nyaruko Triggers Lovecraft Boom


The popularity of Haiyore! Nyaruko-san has apparently triggered a Cthulhu Mythos boom amongst otaku, with sales of Japanese editions of Lovecrafts’ works soaring the instant the anime aired.

For those as yet unaware, Nyaruko is actually a moefied anthropomorphisation of Nyarlathotep, the Crawling Chaos and one of the Outer Gods from legendary American horror writer H.P. Lovecraft’s hugely influential Cthulhu Mythos.

Lovecraft’s cheerful introduction of the entity might just be considered at odds with her presentation in the anime (although the chaotic nature of both portrayals do at least match):

And through this revolting graveyard of the universe the muffled, maddening beating of drums, and thin, monotonous whine of blasphemous flutes from inconceivable, unlighted chambers beyond Time; the detestable pounding and piping whereunto dance slowly, awkwardly, and absurdly the gigantic, tenebrous ultimate gods — the blind, voiceless, mindless gargoyles whose soul is Nyarlathotep.

To preserve the viewer’s sanity at least until the comments begin, only images of the dread entity in its guise as Nyaruko may be shown here:


The Amazon salesrank of H.P. Lovecraft’s Complete Works Vol. 1 (in Japanese and first published in 1974) boomed massively the instant the anime aired, although how one of his works got into the “light novel” category in the first place is likely something known only to the fungi from Yuggoth:


How well Lovecraft’s stultifying prose actually translates into Japanese is probably rather less relevant to this performance than the popularity of Nyaruko in her chaos love comedy incarnation.

The total mismatch between the impassively grim darkness of Lovecraft’s Cthulhu Mythos and the consumer banality of otaku culture is puzzling many, although given the (still ongoing) boom in guitar sales prompted by K-ON! it is probably not surprising them:

“I can’t but think a lot of these anime influenced buyers will not be reading their copies…”

“Volume 6 is good. The Dream Quest of Unknown Kadath and similar are great fun.”

“I expect a lot of the people will be making sanity checks as a result of the huge disparity in content between the anime and the books…”

“Will the Cthulhu Mythos spread amongst anime otaku now? At least they might read something apart from manga and light novels.”

“I love The Case of Charles Dexter Ward, in volume 2.”

“She actually introduces herself as Nyarlathotep on the classroom blackboard, but says ‘please call me Nyaruko, nyan.’”

“How many people picked that up I wonder…”


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    Avatar of Manjix
    Comment by Manjix
    03:33 14/04/2012 # ! Quality (+0.8)

    Just another day in Japan.

    Avatar of Erranty
    Comment by Erranty
    03:47 14/04/2012 # ! Quality (+0.8)

    Worshiping yet another crazy God.

    Comment by Anonymous
    08:06 14/04/2012 # ! Good (+0.7)

    Keep Haruhi out of this!!

    Comment by Anonymous
    16:47 14/04/2012 # ! Neutral (+0.2)

    Cthulhu fhtagn IÄ IÄ...

    Comment by Anonymous
    02:52 16/04/2012 # ! Neutral (0)

    They just need something to replace their previous god since that anime is over >.>

    Comment by Anonymous
    01:17 15/04/2012 # ! Neutral (0)

    Bluebeard would be proud.

    Comment by Anonymous
    02:52 16/04/2012 # ! Neutral (0)

    Well, technically she's an alien and not a god -_-

    Comment by Anonymous
    05:01 14/04/2012 # ! Good (+0.8)

    I'm just suprised how japanese hentai industry hasn't picked up ctulhu before... I mean all the tentacles, driving people into madness(or "breaking" them in other words) and stuff.

    Comment by Anonymous
    07:30 14/04/2012 # ! Neutral (+0.4)

    There are several eroge based off of Lovecraft's works (or at least Lovecraftian themes). Zanma Taisei Demonbane and Cthulhu: Otome no Fureru, Tenshi no Yubisaki are two that immediately come to mind.

    Comment by Anonymous
    08:47 14/04/2012 # ! Neutral (0)

    I think i best not to ever look at those, I am guessing they are gonna be pretty pretty pretty messed UP!

    Avatar of Shuu
    Comment by Shuu
    09:41 14/04/2012 # ! Neutral (0)

    Not at all. Demonbane easily passes as mainstream mecha sans the ero. The VN is also officially available in English for some time now.

    I'd put links to some of the past SanCon articles on the English release, but for some reason the spam protection won't let me. Just enter "demonbane" in the search bar if you're interested.

    Comment by Anonymous
    08:15 14/04/2012 # ! Neutral (0)

    Don't forget Saya no Uta. Oho, how I'd like to be raped by Saya... even though it wouldn't be real rape (if I were insane).

    Avatar of cats2
    Comment by cats2
    06:18 14/04/2012 # ! Quality (+0.8)

    I don't really know..

    It's just the usual type of comedy these shows have and it isn't hiding its "surprises" like naming a cutesy blond haired character "Hasuta" for Hastur (the king in yellow) to use an example..

    Comment by Anonymous
    04:57 14/04/2012 # ! Good (+0.6)

    Happened to me with Ghost in the Shell: Stand Alone Complex and The Catcher in the Rye.

    Comment by Anonymous
    09:21 14/04/2012 # ! Neutral (+0.2)

    Heh. I actually had to read Catcher in the Rye for English class (as foreign language) about 2 years before being able to see GitS SAC. SAC let me appreciate CitR a tiny bit more afterwards.

    Comment by Anonymous
    04:21 14/04/2012 # ! Good (+0.6)

    Yeah, I could just imagine another one of those polls/lists.

    "Top anime deities of the new century:
    1. Nyarlathotep
    2. Madoka
    3. Haruhi
    4. Nagi
    5. Yurie
    ... etc."

    Avatar of Aero
    Comment by Aero
    07:08 14/04/2012 # ! Quality (+1.0)

    Belldandy is always #1 in my list anyway.

    Avatar of Riiku
    Comment by Riiku
    23:26 14/04/2012 # ! Neutral (+0.2)

    Tita from Plastic Little is an embodement of my pehophilic dreams

    Comment by Anonymous
    07:45 14/04/2012 # ! Neutral (0)


    Great show..


    Comment by Anonymous
    01:28 15/04/2012 # ! Neutral (+0.2)

    Do you suppose Lain counts as a goddess?

    Comment by Anonymous
    03:15 15/04/2012 # ! Neutral (0)

    I could dig it.

    Comment by Anonymous
    12:25 14/04/2012 # ! Neutral (0)

    Somewhere, someplace in some time, Nyarlathotep will be clasping its extremities, or what passes for them, and wearing what look like an approximate of a smirk and say, in what sounded like words, something equivalent to 'Just as planned!', as it watches the otaku population descend into madness.

    Comment by Anonymous
    13:51 14/04/2012 # ! Neutral (0)

    see madoka would've been first, if the forsaken gods of the abyss didn't scream out a mobile suit name from gundam EVERY TIME SHE IS HIT!

    Avatar of Kashiwazaki "Niku" Sena
    Comment by Anonymous
    08:03 14/04/2012 # ! Neutral (+0.2)

    Not gods but always on top ten

    Comment by Anonymous
    13:54 14/04/2012 # ! Neutral (0)

    my god needs about an entire civilization worth of courage powered warheads to destroy, how bout yours?

    Avatar of tingle
    Comment by tingle
    10:46 14/04/2012 # ! Neutral (0)

    My goddess kyouka is both omnipotent and omniscient

    Avatar of GoblinTown
    Comment by GoblinTown
    03:31 14/04/2012 # ! Good (+0.5)

    As a long-time fan of Lovecraft, I thought the anime was cute. Anything that exposes more people to Lovecraft is a good thing.

    Comment by Anonymous
    03:35 14/04/2012 # ! Good (+0.8)

    Digimon Adventure exposed me to Lovecraft some 10 years ago. First season ist btw pure awesomeness. (Watch japanese version, not the changed english dub.)

    Comment by Anonymous
    07:27 14/04/2012 # ! Neutral (+0.4)

    >Digimon Adventure exposed me to Lovecraft some 10 years ago.
    Care to explain? Don't remember anything like that...

    Avatar of Professor Oak
    Comment by Professor Oak
    11:34 14/04/2012 # ! Good (+0.6)

    He's referring to episode 13 of 02, The Call of Dagomon (Or His Master's Voice in the English version). It's where Hikari is called to the Dark Ocean so its inhabitants may mate with her (or become their queen in the english version). The episode is famous amongst Digimon fans for a variety of reasons--some because of it's awesomely dark and well written setup (which was ultimately abandoned by other writers of the show), some because its writer, Konaka, would eventually go on to do the equally dark Tamers series, and some because the dub changed a lot of dialogue to make Hikari and Takeru look like they were all head over heels for each other, even though the Japanese version had her calling for her "onii-chan" most of the time, not stupid hat boy.

    Comment by Anonymous
    17:02 14/04/2012 # ! Neutral (+0.2)

    Hikari is especially cute in one of the last episodes from season one (japanese version). The one were she is sick and Taichi has to find some medicine. And of course the legendary 21. episode (season 01) :3

    I also like how the kids first land und file-island, move on to continent server and finally defeat some evil that came from behind the wall of fire.

    Avatar of alternative kyon
    Comment by alternative kyon
    12:24 14/04/2012 # ! Neutral (0)

    Very interesting professor oak. I do remember seeing that episode in Chinese and was confused... I better rewatch it in Japanese I suppose.

    Huh... Onii-chan, unexpectedly cute of her

    Comment by Anonymous
    03:32 14/04/2012 # ! Drivel (-1.0)

    like your mum tits


    Comment by Anonymous
    03:32 14/04/2012 # ! Drivel (-1.0)

    lool that was a grat one XD

    Avatar of Artist Rising
    Comment by Artist Rising
    08:23 14/04/2012 # ! Good (+0.6)

    AH...I remember the first time my parents let me use the internet unsupervised. Good times...good times.

    Avatar of Satu
    Comment by Satu
    03:44 14/04/2012 # ! Good (+0.4)

    Unfunny samefag.

    Comment by Anonymous
    08:46 14/04/2012 # ! Neutral (0)

    ahahha well done vile smile :P

    Comment by Anonymous
    06:33 14/04/2012 # ! Good (+0.5)


    Avatar of GarethXL
    Comment by GarethXL
    09:21 14/04/2012 # ! Neutral (-0.2)



    Comment by Anonymous
    07:14 14/04/2012 # ! Neutral (+0.4)

    Japan can turn anything into a sexualized little girl can't it?

    Comment by Anonymous
    14:20 14/04/2012 # ! Neutral (+0.2)

    .....Except Nyaruko Isn't a little girl. I don't remember how old she appeared in the novel, but I think she was around 16yo.

    Comment by Anonymous
    15:56 14/04/2012 # ! Neutral (0)

    She's still pretty...small.

    Comment by Anonymous
    02:32 15/04/2012 # ! Neutral (0)

    She sure doesn't look small in the Anime.

    Avatar of T.O.M. Morrow
    Comment by T.O.M. Morrow
    04:27 14/04/2012 # ! Good (+0.4)

    Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn.

    Comment by Anonymous
    14:06 14/04/2012 # ! Neutral (0)

    Reminds me of that scene in CLANNAD when Kotomi recites a chant to Shub-Niggurath, the Black Goat of the Woods with a Thousand Young...

    Comment by Anonymous
    06:30 14/04/2012 # ! Neutral (0)

    Bali Jal Hobin
    Bali Magdhi Kali-Ma
    Shakti Degi Kali-Ma
    Kali-Ma... Kali-Ma... KALI-MA Shakti De
    Bali Jadhao teia de... oopps wrong referrence.

    Comment by Anonymous

    Casters chant in fate/zero by any change?

    Comment by Anonymous
    05:06 14/04/2012 # ! Good (+0.6)

    Yes and no, Caster actually uses chants from the Lovecraft Mythos like the above one :p

    Comment by Anonymous
    05:18 14/04/2012 # ! Neutral (+0.2)

    And so he shall rise and eat Japan, Sinking it down and eating its people there to grow. FOR HE IS NOT DEAD BU SLEEPING.

    Comment by Anonymous
    19:58 14/04/2012 # ! Neutral (0)

    That is not dead which can eternal lie.
    And with strange aeons even death may die.

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