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Comment on Top 25 Anime You Can’t Believe Sold This Badly! by Anonymous:

Yep, the high prices are what’s killing their sales. Maybe the most popular anime can make a decent profit selling at those price levels, but most people aren’t going to consider purchasing anime when it costs a week’s wages for a season, especially anime they are only moderately interested in.

Maybe they have experimented with lowering the prices before, but I think this is something where the prices need to stay significantly lower over time to get more people in the habit of collecting the shows they watch. Otherwise, you just have otaku buying anime on a regular basis, and they only have so much money to go around.

Perhaps digital sales could take hold in the near future, with a much lower price point coming with the new medium. Without having to invest in manufacturing discs, they could offer anime for something more like 500 yen an episode or less, and keep them available at the virtual storefront for years to come. Maybe they could offer a lower-resolution streaming rental for something like 100 yen per episode, and allow viewers to upgrade to a permanent HD copy for a few hundred yen more. It might take a few years to fully catch on, but this kind impulse-priced model could greatly expand the market in the long-term.

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