Paradox Takes “Marketing to Japanese 101”

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Paradox Interactive, Nitro Games and Cyber Front have been attracting considerable attention for their apparent marketing nous in changing the cover of “Pirates of Black Cove” so as to better appeal to the Japanese.

The contrast between the two covers is sufficiently striking to have attracted some notice

The original western release, with hairy butch pirate:

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The Japanese version, with buxom bishoujo piratess:

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