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Not only has Puella Magi Madoka Magica been awarded the Grand Prize for Animation by the government’s Japan Media Arts Festival, it seems to occupy pride of place at the exhibition with a huge display, and for reasons nobody is quite sure of Mercedes Benz has got in on the act with an official Madoka itasha as well…

Madoka got an entire room to herself, with much of the rest of the event taken up by high-brow modern art nobody is much interested in, although there are also plenty of anime, manga and game works about:

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The event itself runs from the 22nd of February to March 4th at the National Arts Center in Tokyo.

The nearby Mercedes Benz Connection displayed a rather colourful if not very imposing Madoka itasha as well:

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