The unexpected conjunction of moe bishoujo and genuine fashion (as opposed to the fantasy sort involving cat ears and maid outfits) has resulted in “Moeurs” – a fashion mook eschewing bony 3D models in favour of svelte 2D girls by top artists.
The tome went on sale at the end of November and soon found itself attracting much attention amongst otaku, although what fashionistas think of it is anyone’s guess:
The actual content covers the major Japanese fashion tribes in some detail:
Chapter 0: What is girl’s fashion?
Chapter 1: Girlish
Chapter 2: Conservative (Elegant Lady)
Chapter 3: Gal
Chapter 4: Art & Collection
Chapter 5: Natural
Chapter 6: Forest Girl
Chapter 7: Street
Chapter 8: HipHop
Chapter 9: Rock & Visual-kei
Chapter 10: Lolita & Gothic Lolita
Chapter 11: Extra
The 17 artists who contributed demonstrate a quite high pedigree:
The publishers are said to be considering an English language version as well, although for now the Japanese version is available globally.