“Moeurs” – Finally, Fashion is Moe

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The unexpected conjunction of moe bishoujo and genuine fashion (as opposed to the fantasy sort involving cat ears and maid outfits) has resulted in “Moeurs” – a fashion mook eschewing bony 3D models in favour of svelte 2D girls by top artists.

The tome went on sale at the end of November and soon found itself attracting much attention amongst otaku, although what fashionistas think of it is anyone’s guess:

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The actual content covers the major Japanese fashion tribes in some detail:

Chapter 0: What is girl’s fashion?

Chapter 1: Girlish

Chapter 2: Conservative (Elegant Lady)

Chapter 3: Gal

Chapter 4: Art & Collection

Chapter 5: Natural

Chapter 6: Forest Girl

Chapter 7: Street

Chapter 8: HipHop

Chapter 9: Rock & Visual-kei

Chapter 10: Lolita & Gothic Lolita

Chapter 11: Extra

The 17 artists who contributed demonstrate a quite high pedigree:

Anmi

ATARU

Fujishima

Fuzichoko

Hiiro

Midori Foo

Nardack

Neco

Nozomi

Paseri

pi

Reika

Shima Yamamoto

Tetsuhiro Nabesima

Yoh Midorikawa

Yuichi Murakami

Yuuichi Kinugasa

The publishers are said to be considering an English language version as well, although for now the Japanese version is available globally.


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