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The Japan Racing Association, Japan’s major horse racing and betting organisation, has surprised many by producing a highly moe and not entirely unsuggestive visual novel based around the theme of girls riding horses…

The game, an online visual novel entitled “My Sweet Umadonna -I Am Your Horse-” (“uma” is Japanese for “horse”) and written by none other than the autor of Ro-Kyu-Bu:

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It even gets an OP from the same people responsible for Ika Musume’s:

Comiket 77 attendees have noted that the JRA was mysteriously in attendance, explaining that they wanted to see how a vibrant event operated as their own attendance numbers have been dropping off. The result was apparently this game.

Online the reaction has been quite positive – mainly on account of the carrot scene it would seem…

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