Hatsune Miku Debuts in “Creepy” US Toyota Corolla CM



Virtual diva Hatsune Miku’s appearance in a US car commercial hawking Toyota’s Corolla is lately enjoying a controversial reaction amongst Miku fans.

The advert:

Although Miku features prominently in the ad, no MikuMiku itasha option, livery, accessories, goods or even a negi-green colour option are available – Miku fans are apparently expected to buy the car solely because “they have two very important things in common – big dreams in a compact package.”


Particular opprobrium has attached to the “she-male” illustration of Miku which found its way onto the Toyota site – why she appears in hideous American comic style rather than with official art by Kei or Tony can only be guessed at, particularly since the artist has clearly stolen Tony’s Miku-pose.


The Miku fan reaction has been rather mixed – the English language reaction:

“Holy shit, did you guys check the official page?

Who the fuck draw that Miku on front page?

Looked like fking shemale.”

“I kinda like it…

But I’m weird so don’t mind me.”

“Nice, except the corolla is on the American top ten most stolen autos list for the last 17 yrs. I pass.”

“They are giving a Miku life-size doll with each purchase? I might consider getting one…”

“Legendary? The Corolla lost that status when it lost RWD.

About the commercial, Miku’s eyes look scary. And ‘Hatsuni’? Ugh.”

“This must be a desperate move by Toyota….. Selling based on just reliability doesn’t cut it anymore.

There are new exciting C-segment (compact) startups from Ford, Hyundae and Kia vying to eat away Corolla’s dominance in the US market.”

“They couldn’t outright use Tony’s art so they just “Americanized” her face.

So much fail trying to put the super soulless Corolla with miku…and that site picture. El oh El, so much fail.”

“Oh god, so bad. Fail. I’m not as happy about the commercial as I should be.

What? Why? Normal people are probably going “WTF is that!?”

They should raffle off a Miku itasha.”

“Jesus that was terrible. Did they really think her voice cracking was commercial worthy?”

The Japanese reaction:

“Toyota finally did it.”

“At least use Sega’s modelling!

“This is horrible!”

“Seriously? This isn’t some MAD?”

“No way.”

“Creepy. People who aren’t used to it will recoil, even me.”

“Finally some bright news.”

“I’m sorry, so sorry!”

“Come on Toyota, give us an itasha option.”

“This is one of those commercials you’ll either love or hate.”

“The quality of that 3D CG is seriously low…”

“Should she be driving? She’s only 16?”

“16 is enough there.”

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    Avatar of ultrabot
    Comment by ultrabot
    21:17 06/05/2011 # ! Quality (+1.0)

    This is not going to sell cars in the USA, save for the literally tens of people who:
    -Know what Miku is
    -Have a sustained income
    -Would actually buy a Toyota

    Anyone else just isn't going to know what to think of a green-haired, bug-eyed creature that's staring at you blanky from the other side of the uncanny valley.

    Comment by Anonymous
    06:30 07/05/2011 # ! Neutral (0)

    Its a ManKu
    The Miku of Men (Got to have balls or bad taste to want that) or Gender Confused People ^_^

    Avatar of Arya
    Comment by Arya
    13:14 07/05/2011 # ! Neutral (0)

    Looks like WiZ-Garage got the drawing deal...

    Incoming CHO-Miku ohshiii-

    Avatar of Yamato
    Comment by Yamato
    11:46 07/05/2011 # ! Neutral (0)

    they might be banking on the fact that "OMG! Japan has holographic idols now!" might've made the news somewhere, but somehow, I doubt even that's common knowledge amongst the mainstream.

    Avatar of A
    Comment by A
    14:40 21/05/2011 # ! Neutral (0)

    #1&2 are probably the most mutually exclusive

    Comment by Anonymous
    00:27 07/05/2011 # ! Neutral (0)

    While I don't think it would have had much of an influence on my purchase, I'm loving the fact (as a vocaloid fan) that I buy a brand new Corolla and 3 months later it becomes the officially endorsed car of Miku.

    It is just a shame that the collaboration doesn't include a Miku themed car. I would never buy an itasha type car, but if they made a matching color scheme with a sensible logo it might actually make me regret not waiting a few months to buy my car.

    Comment by Anonymous
    11:24 07/05/2011 # ! Neutral (0)

    It might have been cool if they did something relatively discrete, like a special edition black car with turquoise accents. That could actually be kind of cool, even for someone otherwise unfamiliar with Hatsune Miku.

    As for the commercial, it just felt weird. The narrator's voice and what he was saying sounded like he was reading a story to children. The overall pacing was off too. And of course they had to cut the volume to the music track until she screams, which just feels out of place. I think the basic concept of creating a commercial with Miku like this is a neat idea, but the execution was fairly awkward.

    The shorter 15 second version of the ad is actually somewhat better though. The pacing seems a lot better, and they don't have her screaming, in any case...

    The Americanized Miku on their web site is weird too though. The ad campaign is apparently trying to attract people already interested in Miku or Japanese culture in general, so why go out of your way to re-draw the character in a form that looks less Japanese?

    Avatar of Yamato
    Comment by Yamato
    11:52 07/05/2011 # ! Neutral (0)

    seriously. I thought we finished "Americanizing" video game box art and other things years ag.... oh wait, Square-Enix. -_-

    Comment by Anonymous
    07:34 26/05/2011 # ! Neutral (0)

    I'll get my license ASAP if it means getting a Miku car.

    Comment by Anonymous
    22:56 06/05/2011 # ! Neutral (0)

    Toyota is Japanese D:?! I taught he it was only Mistubishi...wait... even Hyundai?!

    Comment by Anonymous
    01:25 07/05/2011 # ! Neutral (0)

    so many brands, Isuzu, Suzuki, Subaru, Nissan, Datsun, Daihatsu, and already mentioned Toyota, Honda and Mitsubishi.

    There's probably more, but those would be Japan-only brands.

    Comment by Anonymous
    16:16 07/05/2011 # ! Neutral (0)

    Datsun is Nissan, Niisan

    Comment by Anonymous
    16:50 07/05/2011 # ! Neutral (0)

    And we all know that Subaru is the only logical choice when basing your buying decision on anime-related marketing.

    Comment by Wisteria Berlitz
    01:35 07/05/2011 # ! Neutral (0)

    @Anon 22:56,Toyota is Japanese,it's in Kanji
    and no,KIA and Hyundai are from Korea

    Comment by Anonymous
    23:49 06/05/2011 # ! Neutral (0)

    welcome to the outside world i guess. common sense.. does toyota, mitsubishi and hyundai sound american to you?

    Comment by Anonymous
    18:32 07/05/2011 # ! Neutral (+0.2)

    Subaru, Honda, Nissan, Toyota, Suzuki, Isuzu, Mitsubishi, Mazda on the top of my head.

    Hyundai and former Daewoo are Korean iirc.

    Nissan and Renault own parts of eachother. Look at Kangoo and Cubistar.

    Volvo was sold by Ford and hung in the air until Geely (Chinese) bought it.

    And Indian Tata own Jaguar, amongst others.

    Avatar of 黒猫
    Comment by 黒猫
    06:53 07/05/2011 # ! Neutral (+0.2)

    Nissan is always left out..

    Comment by Anonymous
    12:27 07/05/2011 # ! Neutral (0)

    Isn't Nissan owned by Ford now? Or did they sell it off with Volvo?

    Comment by Anonymous
    08:43 16/05/2011 # ! Neutral (0)

    She would be more fitting in a LFA.

    Comment by Anonymous
    01:46 08/05/2011 # ! Neutral (0)

    And for brands that are Japanese top of the line models, but not sold under the standard Japanese badge in other countries:

    Lexus(Toyota), Infiniti(Nissan), Acura(Honda)

    ...and wouldn't a BMW/Miku commercial be more fitting, considering that GoodSmile Racing uses a Z4 based car?

    Comment by Anonymous
    16:42 07/05/2011 # ! Neutral (0)

    Nissan is partially owned by Renault (about ~44%)
    so although it's a Japanese company it could also be considered half-French.

    Comment by Anonymous
    00:25 07/05/2011 # ! Neutral (0)

    you forgot Honda

    Comment by Anonymous
    00:07 07/05/2011 # ! Neutral (0)

    And Hyundai is Korean. Google ftw.

    Avatar of Polariuz Bear
    Comment by Polariuz Bear
    19:48 06/05/2011 # ! Quality (+1.0)

    what's wrong with her face? this is blasphemy!!!

    Comment by Wisteria Berlitz
    01:35 07/05/2011 # ! Good (+0.6)

    This ain't Miku!

    Avatar of shiryu
    Comment by shiryu
    02:55 07/05/2011 # ! Neutral (+0.2)

    just one word, FAIL!

    Avatar of tyciol
    Comment by tyciol
    02:30 07/05/2011 # ! Neutral (0)

    This is WesMiku

    Comment by Anonymous
    02:16 07/05/2011 # ! Neutral (0)

    Some random fail doppelganger trying to be Miku...KILL IT WITH FIRE!

    Avatar of Kuro'Base'Neko
    Comment by Kuro'Base'Neko
    03:39 07/05/2011 # ! Neutral (0)

    This is SPARTAAA!!!

    Comment by Anonymous

    full of men loving men

    Avatar of ItsDemo
    Comment by ItsDemo
    11:19 07/05/2011 # ! Neutral (0)

    I see toyota isn't making cars anymore. they're all aboard the fail train.

    Avatar of Sukunai
    Comment by Sukunai
    20:20 06/05/2011 # ! Good (+0.5)

    Fans are sure funny creatures.

    My reaction was cha ching. Gunna be worth some serious cash to the owners for that endorsement.

    It could have been any mainstream actress, but nope, they wanted our Miku, because Lady Gagme just isn't good enough and that bitch likely would demand more than she's worth too.

    I'm happy for Miku. Today this commercial, tomorrow just about anywhere she wants to be. Ya starts at the bottom people, you don't conquer the world in a day.

    I'd like to see Miku get her own fashion design next.

    Comment by Anonymous
    20:48 06/05/2011 # ! Quality (+1.0)

    The only way your theory would have held water would be if actual effort had been put into making this commercial.

    Avatar of alex251
    Comment by alex251
    22:08 06/05/2011 # ! Good (+0.4)

    anon has a very good point

    Comment by Anonymous
    22:07 06/05/2011 # ! Neutral (0)

    Toyota Advertising should learn from Hyundai: http://www.youtube.com/watch?v=tu0TRA6a21Q&feature=player_embedded [http://www.youtube.com/watch?v=tu0TRA6a21Q&feature=player_embedded]

    Comment by Wisteria Berlitz
    01:48 07/05/2011 # ! Neutral (0)

    Amazing!I think Toyota could have done this if the japanese econmy didn't go down drastically

    Comment by Anonymous
    22:48 06/05/2011 # ! Neutral (0)


    Comment by Anonymous
    22:34 06/05/2011 # ! Neutral (0)

    Or if she was right about Lady Gaga...

    Or if you were right about your points...

    Or if 2chan was right about anything...

    But of course everyone goes for the quick of it and makes an ass of themselves.

    Comment by Anonymous
    02:39 07/05/2011 # ! Good (+0.8)

    thanks for teaching us by example. ass.

    Comment by Anonymous
    20:24 06/05/2011 # ! Good (+0.6)

    did you even watch the commercial?

    that guys voice + that soundtrack was wrong

    full stop

    Comment by Anonymous
    09:31 07/05/2011 # ! Neutral (0)

    These tards cant even go to the corolla site and confirm its fake, you expect them to use logic when watching a video on youtube?

    Even Toyota creating a commercial with an unprofessional narrator featuring some character 99% of America has never heard of isnt bullshit enough, people will believe anything if its in news form.

    Comment by Anonymous
    10:46 12/05/2011 # ! Neutral (0)

    was on national public radio dumbass

    http://www.npr.org/player/v2/mediaPlayer.html?action=1&t=1&islist=false&id=136197827&m=136197802 [http://www.npr.org/player/v2/mediaPlayer.html?action=1&t=1&islist=false&id=136197827&m=136197802]

    Comment by Anonymous
    22:45 06/05/2011 # ! Neutral (0)

    bahahaha TOAL FAIL

    Avatar of TNinja
    Comment by TNinja
    23:29 06/05/2011 # ! Neutral (+0.2)

    Haetsuuni Meeku.

    Comment by Anonymous
    07:39 26/05/2011 # ! Neutral (0)

    You can't really expect non-fans to pronounce her name right. People who aren't fans really won't give two shits about it.

    Comment by Anonymous
    01:22 07/05/2011 # ! Neutral (0)

    Seriously, never have I seen a commercial about a car with somebody narrating everything, I found it to be really inappropriate, it's a not a freaking presentation, its a CM.

    The world keeps raping culture for money.

    Comment by Anonymous
    02:40 07/05/2011 # ! Neutral (0)

    Must have been made by some advertising students or something.

    Comment by Wisteria Berlitz
    01:48 07/05/2011 # ! Neutral (0)

    yea...just keep an epic BGM,good HD

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