Madhouse’s New Anime Pure China Quality


Noted anime producer Madhouse has been reduced to the laughing stock of the industry after it emerged that the company is stuck producing an anime adaptation of an office comic for Chinese TV.


The anime itself is apparently an adaptation of an animation/4koma manga concerning the office adventures of a box-headed man, popular in China.

The announcement that Madhouse is pursuing some kind of joint venture (China actually banned foreign cartoons from its TV stations so Madhouse would likely not be able to operate independently in China in any case) with a Chinese partner comes by way of a JETRO newsletter; the only details so far made public are that it is a 52 episode TV series due in late 2011.

Strangely, the happy news is not yet mentioned on Madhouse’s site, although the comic’s site trumpets the fact.

Incidentally, Madhouse is owned by Index Holdings, a mobile phone software company which recently bought and dissolved Atlus and later posted some rather large losses – presumably it has decided China is the way forward and ordered Madhouse to pursue more business there.

Another troubled Japanese company, also with interests in mobile gaming and publishing, has recently been talking up its hopes that expansion into China will rescue it; the management of both companies seem increasingly to be engaged in corporate escapism – after struggling in both Japan and the west, all they can think to do is pin their hopes on China…


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    Avatar of Morgadeth
    Comment by Morgadeth
    16:44 28/12/2010 # ! Quality (+1.0)

    The hentai of this is going to be weird.

    Comment by Anonymous
    16:52 28/12/2010 # ! Quality (+1.0)

    First thing that came to mind was a "dick in a box"

    Comment by Anonymous
    17:16 28/12/2010 # ! Quality (+1.0)

    No, it's Snake inside the box doing office job.
    It's one of his spy job on the company but ends up doing endless paper job due to wrong choice and game over.

    Avatar of Godot
    Comment by Godot
    16:55 28/12/2010 # ! Good (+0.6)

    Ever heard of Dick in a Box?

    Yeah, its all going to be yaoi.

    Avatar of giko
    Comment by giko
    Avatar of ☆ БОSS ☆
    Comment by ☆ БОSS ☆
    16:42 28/12/2010 # ! Quality (+0.9)

    It looks nice to me,
    and I'd probably watch it too.

    Then again it's probably because that's gonna be me soon

    .... I think I'll jump off a bridge now =3=

    Avatar of Tremere
    Comment by Tremere
    18:49 28/12/2010 # ! Good (+0.6)

    Not sure why actually having business is laughable.

    Avatar of Blaine
    Comment by Blaine
    22:43 28/12/2010 # ! Good (+0.4)

    In Japan, China is the minor leagues. Remember the backlash at a Chinese produced Final Fantasy?

    That said, I don't know why exactly Madhouse is on hard times. I was under the impression Highschool Of The Dead and Tatami Galaxy were well received. I wanna say Tatami Galaxy won a lot of 'Anime of the Season/Year' awards.

    I mean... I believe it. I'm just surprised.

    Comment by Anonymous
    05:37 29/12/2010 # ! Neutral (0)

    Madhouse are in severe trouble and they've been for some time. Just look at the Hellsing delays, and now also Black Lagoon.

    Comment by Anonymous
    22:32 28/12/2010 # ! Neutral (0)

    Well, when the only place willing to do business with you is a country whose chief export is lead....

    Comment by Anonymous
    07:24 29/12/2010 # ! Neutral (+0.2)

    MKS if you actually get a job. Took me 1.5 yrs to find one... Then the companies fuck your ass hard everyday with tons of work and you can't leave because you are afraid of losing your job. And we keep supporting China slavery and the loss of our jobs to them by buying Chinese products. Oh Brave New World!

    Avatar of Riiku
    Comment by Riiku
    06:58 29/12/2010 # ! Neutral (0)

    They should have called it

    "The Adventure of Ananymous"

    Avatar of w334b00
    Comment by w334b00
    16:45 28/12/2010 # ! Neutral (-0.3)

    What's up with this site and Chinese, why not also India? :P

    Avatar of Ryoneko48
    Comment by Ryoneko48
    23:12 28/12/2010 # ! Neutral (0)

    i believe they already did a joint anime project on the 80s/90s based on the Ramayana epic.

    Comment by Anonymous
    20:13 28/12/2010 # ! Neutral (0)

    Because India has no relations to japan at all.

    Comment by Anonymous
    20:36 28/12/2010 # ! Neutral (+0.2)

    India Curry is spicy
    Japan Curry is sweet

    Comment by Anonymous
    03:31 29/12/2010 # ! Neutral (+0.2)

    reality beez raciss

    but for all people who are still not convinced , imagine the horrors of bollywood anime

    Avatar of Yuuki
    Comment by Wisteria Berlitz
    02:26 29/12/2010 # ! Neutral (0)

    @Anon21:17,that's fkin' racist

    Comment by Anonymous
    00:12 29/12/2010 # ! Neutral (0)

    My urine is yellow as the japanese? i see a connection here.

    Comment by Anonymous

    India is full of brown ppl. Japanese people's shit is brown. connect the dots?

    Comment by Anonymous
    16:51 28/12/2010 # ! Drivel (-1.0)

    Don't even mention the curry's...

    Avatar of TFish
    Comment by TFish
    17:25 28/12/2010 # ! Quality (+1.0)

    I think it's a political allegory. Box Head man obviously represents the Chinese proletariat, the red headed guy with glasses is the American bourgeoisie mocking box head man and oppressing him with his capitalist Christmas and "English" language.

    Avatar of お茶
    Comment by お茶
    17:22 28/12/2010 # ! Quality (+1.0)

    Eh.. 3-Koma?

    Comment by Anonymous
    17:17 28/12/2010 # ! Quality (+1.0)


    ZhanBox dun have girlfriend

    ZhanBox dun have money

    Hence, to him, working is the root of happiness

    Avatar of TenguSan
    Comment by TenguSan
    18:18 28/12/2010 # ! Good (+0.6)

    @TFish 17:25- .. why would i not be surprised if this were true?

    Avatar of Yuuki
    Comment by Wisteria Berlitz
    21:16 28/12/2010 # ! Good (+0.4)

    @Anon17:17,your translation's right~
    (wanted to translated too)

    Comment by Anonymous
    06:49 29/12/2010 # ! Neutral (+0.2)

    So this is what a Chinese plagiarised Dilbert looks like.

    Avatar of TNinja
    Comment by TNinja
    22:19 28/12/2010 # ! Neutral (+0.2)

    Curry is good. No ditch curry.

    Comment by Anonymous
    01:22 29/12/2010 # ! Neutral (0)

    so after thousands of years of being possibly the greatest cultural centre on earth, this is what chinese culture looks like?
    what is wrong with this world...

    Comment by Anonymous
    17:05 28/12/2010 # ! Good (+0.8)

    I want to stay optimistic for Madhouse.

    Their shit are some of the least cliche-ridden in all of the anime industry, with distinct art styles that truly match the works they produce or convert. I especially respect them after the ace thriller-suspense-drama that was Monster being converted panel-by-panel from the manga source with little to no self-modding or filler.

    I'll wait some more and see what this shit's about. If it does turns out to literally be shit, it must be either because their client is China, or they didn't get paid enough, lol.

    Comment by Anonymous
    16:54 28/12/2010 # ! Good (+0.8)

    I don't see what's so bad about this. It's just another one of those simplistic 4 koma thingy that's meant to look simple.

    And from what I've seem, the author of the satrical comic does put in a lot of work. And the quality of the source material isn't bad at all.

    Avatar of Denryuu
    Comment by Denryuu
    16:47 28/12/2010 # ! Quality (+0.8)

    Hahaha looks funny and also kinda cute.

    They may be ridiculed but these companies gotta do what they can in order to survive :p

    Comment by Anonymous
    17:19 28/12/2010 # ! Good (+0.6)

    Well, I guess he can't think OUTSIDE THE BOX!

    Haha... ha... Ugh...

    And yes, that was not related to your comment at all.

    Comment by Anonymous
    17:15 28/12/2010 # ! Good (+0.7)

    Not surprising reaction from sankaku...
    every chinese relate will consider BIG fail here anyway

    Comment by Anonymous
    17:25 28/12/2010 # ! Good (+0.5)

    As fucked up as China is. It's still pretty obvious that Sankaku is very biased against Chinese.

    Comment by Anonymous
    07:06 29/12/2010 # ! Neutral (0)

    You say this as though China doesn't DESERVE IT.

    Comment by Anonymous
    13:51 29/12/2010 # ! Neutral (+0.2)

    Being Biased isn't a good thing no matter what the reason is you retard!

    Comment by Anonymous
    20:36 29/12/2010 # ! Neutral (0)

    There is no such thing as an unbiased news source. If you still don't understand that, take a step out of that 6 by 8 cell you call a room and get an education.


    Comment by Anonymous
    17:00 28/12/2010 # ! Neutral (+0.4)

    It's okay, square-enix recently revealed the Final Fantasy trading card game to save their sinking ship...

    Comment by Anonymous
    16:55 28/12/2010 # ! Neutral (+0.4)

    New level of dick in a box.

    Comment by Anonymous
    02:55 29/12/2010 # ! Neutral (+0.2)

    So what. This wouldn't be the first time they've done work based on non-Japanese material before, albeit their first time for Chinese material.

    They've previously worked on adaptations of American properties like The Boondocks and the Iron Man anime movie, as well contributed to The Animatrix.

    Comment by Anonymous
    00:13 29/12/2010 # ! Neutral (+0.2)

    I've always thought of Madhouse as the cream of the crop of anime studios. To me, just like KyoAni was "the" studio to make Type B anime, Madhouse was "the" studio to make Type A anime.

    I wish Madhouse will still continue to make cutting edge anime. If worse comes to worse, I'll probably take out a loan for $100,000, look for the director of Gunslinger Girls, and ask then to make me a kickass OVA.

    I mean, the dude who commissioned Training with Hinako was on to something. I want to make something similar, only Type A instead of Type B.

    Comment by Anonymous
    02:14 29/12/2010 # ! Neutral (+0.2)

    Probably just a side project to keep revenues coming between major projects.

    In the business world you cant really afford to be racist. As long as theres money for it who cares if your client is pink yellow green black or blue.

    Comment by Anonymous
    17:32 28/12/2010 # ! Neutral (+0.2)

    Box headed men are different from us

    Avatar of TC-man
    Comment by TC-man
    23:26 28/12/2010 # ! Neutral (+0.2)

    Well, Madhouse at least does not make a stereo-typical anime about Chinese with a "pig tail" (when even this is not Chinese, but a Manchu characteric from the Ching Dynasty). I guess this simplistic look is for the low budget production to see how business goes in China before deciding to do business in China seriously. Lets say, it's more of an experiment.

    Seriously, you can do some pretty serious business and make big money in China, more precisely in Shanghai and Hong Kong. The big EA and Ubisoft (games publishers and developers) have its games studios in Shanghai. So perhaps this is an okay decision for the long term. But Madhouse has to be careful, since piracy in China is still a very common thing, especially when ex-employees could steal your ideas and techniques and bring into their own new business (well, it can happen everywhere, not only in China)!

    Comment by Anonymous
    07:12 29/12/2010 # ! Neutral (0)

    The Chinese government requires you to 'partner' with a Chinese company - so that 'entrepreneur' can steal all your labour, ideas and duplicate your industrial processes, then toss you out like a used tissue. Which is what's happened to chemical companies, the foreign railway manufacturers and the IT and electronics industries already - Madhouse obviously hasn't learned a lesson from Nippon Sharyo, Hitachi, Toshiba or Google.

    Avatar of OTIKA
    Comment by OTIKA
    01:52 29/12/2010 # ! Neutral (0)

    I am surprisingly okay with this.

    Avatar of x2x2x2x2
    Comment by x2x2x2x2
    19:26 29/12/2010 # ! Neutral (0)


    Avatar of kazaza2
    Comment by kazaza2
    00:23 29/12/2010 # ! Neutral (0)

    Is he related to Danbou san in the Yotsubato! manga?

    Avatar of Kitsunemimi6
    Comment by Kitsunemimi6
    14:25 29/12/2010 # ! Neutral (0)

    This is Chinese Quality indeed...

    Probably would still watch it though & I bet alot of you would too...

    Avatar of Shirakawa
    Comment by Shirakawa
    07:44 29/12/2010 # ! Neutral (0)

    I knew for some times anime production companies have had much of their work done by Koreans for some time now. Is it really getting that bad to have to switch to China?

    "Corporate escapism" is a very unfortunate phrase of our time.

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