Negima Mangaka Ken Akamatsu: “Moe & Harems are Dead”
- Categories: Manga, News
- Date: Aug 24, 2010 05:14 JST
- Tags: Character Design, K-ON!, Ken Akamatsu, Marketing, Moe, Negima, Otaku
Ken Akamatsu, the mangaka behind such classic harem titles as Negima and Love Hina, has stated that both harem and moe titles seem to have had their day.
Responding to the results of industry research into the state of the anime market suggesting that the formerly dominant position of moe and late-night anime has declined precipitously, he sums up his thoughts on the state of the market:
Certainly, the moe boom is finished, and from last year on I think we’re seeing the following phenomena:
1. Male protagonists are absent
Many anime are now nothing but girls, and the role of the “male character being excited by female characters for viewers to empathise with” has disappeared.
2. Male buying power has reduced
Now women buyers of both anime and manga are predominant. Oricon comic rankings show most of the top titles are women-oriented.
3. Male viewers can now empathise with female characters
The number of male fans who simply don’t view female characters as objects of sexual desire at all is increasing, even in titles like “K-ON!”. No more are they just thinking “I want to be part of that circle,” now they are getting into the characters themselves.
A friend of mine was saying “this will be the year of yuri!” thanks to number 3, but unfortunately I get the feeling the popularity of yuri is not quite that great…









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I noticed a trend of all kinds of entertainment is dying after 2010 and slowly began after the year 2000.
IMO on this though I like when main characters aren't such perverted lame horn dogs and that moe is dying, it's for the better.
The year of yuri certainly sounds better than the year of the rat.
Not really. yuri is crap...
are you sure, you belong here ?
If you look at love hina, harem was finished when it was released >.<
But there have been so many successful harem anime since then...
Not saying that's a good thing, but the harem genre was definitely successful for quite a while.
Actually, I think it's because most (Not all, but most) harem anime eventually dissolve into the same shit; All the girls want the spineless and/or perverted hero for no real reason other than he exists, the one girl who's super mean to him falls for him and they get together, fill in extra space with questionable situations and panty shots as needed.
Yep, completely right.
Now, it's like just milking a dead cow.
The problem is that no one is coming up with any fresh ideas. Its almost like a formula which uses too many cliches, therefore making it dull and uninteresting. a lot of harem titles seem to have some sort of potential, but it is never well used and ends up tossed to make way for all the fanservice and when the animation staff realizes it, they've gone through almost the whole series with nothing but pointless episodes so then they try something, but its too late by then. and EVERY harem anime title never does things other animes do like develop characters enough or idk...a plot? But a man once said: its a lot easier said than done...
I think there is still plenty of light novel titles with cool male characters..or that they still makes an entrance...it just that female-only title are more popular nowadays..because certain sections of otaku are soo obsessive that characters cannot have male character in the story that will take their "waifu" away....
I don't see how #3 could possibly be a bad thing. And anime in general needs more male characters.
Ken Akamatsu's point is very crystal clear: MOE ANIME AND HAREM only catered to man children...
Anime why can't you grow-up?
"The number of male fans who simply don’t view female characters as objects of sexual desire at all is increasing,"
I see nothing wrong with this.
To quote an episode title of another moe/harem series:
"Noo~! Why did it die?!"
Now is a perfect time for a resurgence of the Mecha genre. Macross Frontier did well enough. Though the last Gundam was a little of a let down.
The Manga/Anime industry needs more stories with strong and interesting adult characters again. Maybe they could make something like Patlabor, Ghost in the Shell, Cowboy BeBop, Slayers.
Funny how this turned into an Negima discussion ^_^
Personally, I agree with Mr. Akamatsu. I miss those days with some shows with a male as a protagonist, like Mospeada, Mazinger, Saint Seiya, Macross, Hokuto no Ken etc... The fanservice nowdays is too saturated and I don't feel that particular exitement by seeing some nipples out by a pretty cute girl as before. Just like they said "If you eat pizza all the time (pizza is delicious) you'll get bored of it" My point is if we rest sometime of ecchi stuff. At the chance to see another one it will be exciting again. That's my opinion.
Moe and harem is dead ? HAHAHAHHAHAHAHAHAHAHAHA you sir is crazy, you may hardly see harems now adays but it is there and not to mention moe is almost everywhere it may decline since K-On! is ending but it won't die.
I do wish though that they create a harem anime and not make the guy a spinless pussy or a moral pussy, i want the male lead with a actual backbone and actually interested in sex, sheesh and please I beg PLEASE don't have the main girl always hitting him, atleast give him moves to dodge and avoid and make fun.
and the most important thing
-> there is no adult people
I can't imagine how #3 can be a bad thing. And I haven't exactly seen a harem anime that's outstanding or anything.
On a side note, anime in general needs more male characters.
This is what you get when you let women read manga
(JK - Pleasedontkillme)
My girlfriend back in 1991 introduce me in manga/anime so it isn´t always bad to let women read some manga or watch some anime.
Sell your Moe and Hare'm's overseas. See how the popularity rises ^^
Something else rises as well. ^_^
Well, it better be dead, I am honestly very sick and tired of it. Sure, 1 or 2 every season is fine, but for the love of god, everything is all moe and harem now.
Well, despite that hack's best effort to kill it, it seems to be chugging on stronger than ever - he's just changing the definitions. Kampfer is a yuri-ish harem show.
I wouldn't mind if things got dialed back to the modesty of the 90's, but really it sounds like he's shooting his mouth off because he fancies himself the alpha and omega of harem manga and has run out of ideas.
he is the alpha.
and the omega
and the iota
and zeta
and the delta
and the epsilon
and the beta
and the gamma.
Believe in the sign of Zeta~!
and the upsilon
And don´t forget the sigma.
isnt he? its ken fucking akamatsu. if he dont know whats what with harems, than idk who the fuck does? certainly not you. though he might be overreacting a bit. and kampfer was garbage (coming from a guy who loves pantsu witches, so dont say i dont love fan service)
Masaki Kajishima, Tatsuya Egawa, Satoru Akahori, to name a few who likely taught him his craft... I liked Love Hina until it was basically chaos each chapter -Negima seems no better; it's like Scooby Doo + AKB48.
Harem anime was once funny, entertaining, even original. Love Hina started good, then seemed to have lost his ability to write coherently; maybe he took acid or something... By the end it was a dreamlike blur with the plot totally changing every couple pages.
Well, this is fun - any time I get flamed, my replies fall into an abyss, so let's try this again...
There's Masaki Kajishima, Tatsuya Egawa, Satoru Akahori... even Rumiko Takahashi or Kosuke Fujishima. You know, the many authors who were already doing it successfully before Akamatsu even published a story. To go by title, I'd say Haruhi, Higurashi, FSN, and Sakura Wars show him up pretty handily - even Mahoraba would.
I liked Love Hina for a while, but by the end it was just chaotic random nonsense, and Negima picked up that torch, but dropped the depth in favor of being Scooby Doo + AKB48. At least Kampfer pokes fun at how absurd it is, instead of "wait- it's not what it looks like- I can explain- *is smashed through the roof again*" Takahashi kind of beat that gag to death back in the late 80s/early 90s.
I'll applaud Strike Witches for having a plot though; that's getting too rare now. I can't watch it because it manically flips between being a kids' show and showing a gratuitous ass/camel toe closeup every 10 seconds, but next to Akamatsu at the end of Love Hina and start of Negima, it's practically Ghibli.
I have the first 3 English volumes. I was waiting for it to find its groove, but it seems like random adventure hijinks... the crux of Scooby Doo, only with so many girls it's... absurd.
I also really liked Love Hina until it went off the rails.
"Scooby Doo + AKB48"
Admit it. You don't really read it much. Just the first volume, I reckon.
All sound points.
I wouldn't resume them as " Ken says moe and harem are dead" though.
The boom is just over and now things are getting more stable.
Regarding harem though, he seems partially right.
The very basic harem might very well be dead but it can still be felt in other genres.
The guy with many girls isn't going anywhere is just not the main target of the lonely guys. Action and fanservice oriented titles will still work with that formula.
I would like some titels with real character building and an good plot.
i have some pretty cool dreams i should write down
It's time to anime industry look to another schools of storytelling, like the american live-action series ( lost, Supernatural, True blood , Rome, Breaking Bad)
what i most liked in anime is the capacity of make an animation has the same feeling of an blockbuster movie or series. specially with competent scenery illustration and amazing orchestrated songs !!!
. . .
. . .
Moe is becoming an disease , . . .
. . .
we need an cure . . . Soon !
Riiiight... so fugly should be next?
Do not want in my anime or manga.
well people will only humor the wussy, sexually inexperienced/frustrated male protagonist for so long
really? i got 26 volyms of Negima on my shelf and if it wont on for twice as many more i know id buy them too.
And again Prophets of apocalipse are bawwwing over their works not selling well how surpringsly.
What about Bakemonogatari? It IS a harem.
not that i`m totally against moe and harem manga/anime
but a deeper plot and more interesting character (beside being cute a.k.a moe or sexy) aren`t bad for a change of pace
but calling them dead is a little exxaggerating
the market might be saturated for now but in a couple of years that might change
I also enjoy having lead characters that aren't useless tools.
I can see them on the decline, and not many future titles following the formula again for a good while. The current batch that are popular will continue, just don't expect 20 new series that are of the same style pop up every year.
NOOOOOO!!! Moe and harems, come back, I will forgive you everything!
... Okay, Love Hina? Maybe not that kind of moe. Oh wait, there was for instance Kaolla Su... I think Negima goes though, as well as most of other kinds.
Oh i loved Love Hina back in 2000 but for Negima the first tv season was ok but the rest meh.
I loved that -- "unfortunately, I get the feeling the popularity of yuri is not quite that great..."
Despite his being one of the harem/moe gods, his comments seem so reasonably-stated that I believe he's flexible enough to come up with something other than harem/moe, and I'm curious to see what it might be.
For the person largely responsible for the very definition of the term "Moe" itself to say that, Akamatsu's statement is likely to turn heads more than anyone.
However, I don't completely agree with him that decreasing number of harem series, non-existent male characters or the fact that there are more female fans means the moe is any less rampant. I mean just look at K-ON.
Moe will never die. It will become specified subgenres.
You wish Arty-nyan. You wish. :)
Won't happen.
I dunno, I've always wanted to see a lesbian harem manga. Someone write that immediately.
Nyankoi is a harem isit not? But i somehow loved it hehe!
I'm a endangered species. Protect the harems and the moe. LOL.
this is madness . ken is my favorite mangaka ever. period . to hear him say this is like a kick in the stomach.
I can't stand any harem anime. Actually I take that back. The only harem anime I like are Tenchi and Ouran High School Host Club. The rest are just "whatever" to me.
Fuck the magical world arc, I want my old Negima back, just like "the dear old days" (chap 296).
Negima is becoming in a stupid shounen, more like a Dragonball clone, just look the appearance of Negi after the transformation.
-Stupid over the top magic
-Nonsensical character development.
-Chekhov's gun (see chap 299).
-A lot of Deus Ex machina´s (see chap 194 for example)
And the list goes on.
hopefully the genre would rise in the coming years.
Moe FTW :)
Less moe and harem.
More yuri.
Now, that's a hard decision. ¯ w ¯;
I want, moe yuri harems!
I'm not sure about this, but this is coming from Akamatsu might be the death knell of these genres...
...or he's overreacting. There's only so much of the harem genre one can take, and moe is good, primarily in moderation. Plus, I'm pretty sure there are other publications with slightly different manga sales numbers, so that kinda nullifies #2. Also, I don't see myself empathizing with many female characters, but reading their true intentions; I also like tsundere. On top of that, I loev yuri/shoujo-ai because it's different. That doesn't mean that I don't like manga & anime with the typical, wussy and/or GAR dude as the protagonist. That shoots #3 outta the air, if not clipping a wing; #1 is just B.S. for the most part.
C'mon man, this is not the time to get discouraged over a lull in activity of all things harem (although, the reverse harem is appearing more lately). Save the "zetsubou-shita!" cries for AFTER you've finished Negima!
oh no, he is right. Moe for the sake of moe is probably gonna disappear and be incorporated... um... everywhere...
"The year of yuri?" I'm on Ken's friend's side.
popularity of yuri not great?
2010 has seen the birth of at least 3 new yuri magazines/anthologies, though they're still far from the weekly load of shonen magazines.
it's still a long way, but the popularity is constantly on the rise.
and, at least imho, that is very good thing. :)
Ditto. I loevs me some yuri~.
I can´t get enough of yuri.
Yuri is great. Bisexual girls rule. ^_^
Anon re-read it he means yuri is good but Bi sexuals are the best.
Yep. The best of both worlds, who can resist them? ^_^
You idiot, yuri means lesbian. That means they wouldn't touch you with a 6 foot pole.
don't lie :p
Setsuna x Konoka and Asuna x Eva are the best pairings evar...
What people don't want manga thats almost purely fan service anymore? Man I can't imagine how anyone could have called something like that.
As an aside, harem manga could still have its own place (Mahou sensei negima ironically comes to mind) so long as both male and female characters stand out.
Which is all fine for me. Too many action and moe anime made for men have become too formulaic and the best ones of their type are the ones that innovate and tries to approach it in a new angle or go for broke in terms of visual action like many BONES shows.
That and I was huge Marimite and Junichi Satou (Sailor Moon, Kaleido Star, Aria) fan to begin with and I do feel for-girls anime are some of the best and most underappreciated by anime fans. I'm actually glad they're getting bigger. And I'm a fan of purely yuri anime too. I do hope they have some bigger, more 'epic' Yuri series to come.
IMHO Moe and fanservice is fine and all, but if you just use it excessively then people get bored of it. Look at To-Loveru. They just threw the story out the window and just stuck with nothing but moe and fan service and it just died out.
It's getting a new anime season and getting re-serialised. I think that proves that the market is still there for excessive Moe/fanservice w/o story.
Yeah, but I'm sure if they keep it up the manga would just die off again.
manga died because of his cunt of a wife kidnapping his daughter and holding her hostage.
To Love-Ru was a DearS rippof, I'm glad that POS is over.
how was it a dears ripoff?
did you read it all or did you watch the anime completely?
yes, harem has been dead for some time now
but moe dying out this year or so?
that i gotta see first to believe
i must say im lookin forward to it tho
i have nothing against moe, yet nothing but moe characters doing nothing but moe things, thats too much and has to stop as soon as possible
Negima is amazing stuff. The art is solid, the story/action addictive, and despite the large cast, most of the characters are fleshed out and easy to attach to.
Probably my favorite shonen series today, defiantly in my top 10 manga of the last decade.
Negima is a horrible series. No one over 10 years of age could watch that. The same for love hina.
What is finished is ken akamatsu. And for good measure too.
You obviously never read the manga.
A lot of anime remakes are just shitty in general.
@ Chen-04
How far have you read it, anyway. I think even the most rabid fans would agree that the story doesn't begin to get interesting until at least volume 3. And the action doesn't begin to take off until volume 5. Beginning at around volume 10, though, it's just pure ZOMGamazing all the way through.
Chapter 5. I don't like reading boring stuff longer than five chapters. But, didn't I mention this before?
So,.. where do I have to start? Chapter 100? 300? 500? I tried something around Ch 300, just to be sure. Maybe it's just not strong enough fanservice for my tastes? I like manga like Nana to Kaoru (SM) or Prunus Girl (Trap-Romance) or Honeymoon Salad (two women, one guy, one house, sex happens). Just your average kids story simply won't entertain me anymore. And without a real story not even fanservice can do much. If there isn't an interesting story, I may as well read real porn.
And the direction negima takes in current chapters (read about 3 sites from the most recent available chapter) felt awkwardly like your average fighting shounen.
So he lost all credibility but you admit he's right based on his initial review?
I'm reading just now, only 'cause people here said it was good. But it isn't. In fact it fails. On many different levels. And the first fail is the personality of every character. Then.. without a real story to go it's just fail after fail. Not even fanservice was included in the first five chapters. Normally we get that.. in place of a real story. Or sometimes we get comedy in place of a real story. But not with the negima manga. No story, no comedy, no action, no fanservice, no romance, nothing, excpet for the fail. It's not even epic fail. Just your mediocre book for little kids..
@Chen-04
"...without a real story to go..."
"No story, no comedy, no action, no fanservice,..."
After I read that you lost all your credibility to me. The story in Negima is one of the best out there. Not to mention, it's full of fanservice if you should like that and it contains lots of action, though mostly later on in the manga. I agree that it -starts off- as just your mediocre harem manga but it is really worth reading through.
That, or you're just trolling.
The anime? Maybe.
The manga? Hell no.
Question: Do they go further then kissing in the manga or did you just get my hopes up for nothing?
better question : what are you hoping for?
Agreed, I love the manga.
The anime made me cry blood.
Yeah, I tried some of the later volumes,too. But still no fanservice, no fun and no action. It's for, let's face it, little kids. Children that love stories like dragon ball, kenichi strongest history, naruto, bleach etc.
But once you turn into an adult you realize how crappy those are.
I just hope I don't have to read dozens of volumes just to get finally to a kiss scene and then it's THE END. Like.. with the love hina anime,... I dropped negima-anime cause it was that awful.
Actually,.. I'm reading the manga right now - and it is pretty much like the anime, just without colors and animation.
oh no, it's much better... tho really, the most they reach for now is, well, tongues...
on the other hand, the tongues in question are of the lesbians...
Except that Negima evolves into a Love Hina / Magic-version DBZ with just the right mix of battle and fanservice.
By Volume 8-10 (somewhere in there) you should realize you're hooked for life. Not for those alone, but it should be about there you notice how fast you read through everything before it.
The manga is one of the best out there
I agree, the manga was worth it even if you buy it all in 1 go... and that's saying something what with it reaching volume 20+ now
Comment only AFTER you read all, not BEFORE.
Negima manga is great, the anime and live-action are shit.
Live Hina manga was great til after volume 8 and the anime sucks dicks.
actually ironically theyre releasing a one shot manga of Love Hina in Shonen Jump magazine in september
LOVE HINA ..nuff said
Love hina was okay.Negima was horrible.I can't believe he spent all these years drawing lolis and shota.
Don't know anybody named Brian.Guess I'm A-ok.
Since when did Key ever make a harem?
I guess Key/VisualArt's set the bar too high for upcoming harem/moe.
if you dont like negima theres something wrong with your brian
burn in hell Akamatsu hater
well the whole Kono/Set-chan thing is huge now but it didn't start out with lesyay which proves his comments even more.
nNo Ex-Wife and rankings killed to love ru.
rankings had little to do with it, it was his cunt of a wife that did the most damage and sued them what, 3 times?
aye when are we going to get a third season of negima!?!
read the manga, 10X better.
I can't actually speak for the second season of negima, but the first one definetly fucking blew.
And pretend males don't exist in this world?
Everyone wants to see girls.
The second was better from what I saw, but it still paled in comparison to the manga.
+1 Anon knows his goodies.
you also get that with futanari... god i wish there were more non porn futas as main characters. i only know of one.
Ah, what title would that be Alidan?
Convenient as I was pondering this earlier.
Boku no Futatsu no Tsubasa
To Anon03:37
Fans hated the Xebec anime because the animation quality was made of lose, suck and fail.
Basically Negima fans want a GOOD third season.
I don't get why Negima manga fans hate the 2005 Xebec series so much more than the 2006 SHAFT version. If "faithfulness to the manga" is a criterion, '06 has barely anything to do with the manga, and is more of PaniPoni Dash sequel with Negima girls.
Kyon Theorist
Then again, almost everything pales in comparison to the manga...
The OVAs are great, but cover only a little from the manga... wanted to see a lot more.
Darkrockslizer
No wai. The one thing that annoys me in harem manga/anime more than anything else is the generic indecisive lead character, who only ever possesses two distinctive qualities and one of them is always "kind".
I'm sick of those generic characters meant only to be mentally replaced. The 2D world needs more Negi and less Keitaru.
Thats the best part of a tentacle rape, isnt it? You get the full penetration, cumshots, gang rape, and bondage without the unpleasantness of having to look at a guy.
"read the manga, 1000000000X better." ..fixed.
The anime was uber horrible compared to the manga. If one hasn't read the manga though, he may appreciate the anime.
The manga is superior in plot, character design, and EVERY OTHER GENRE there is.
Negima's been one of my favorite (if not already my favorite) manga I've ever read. Akamatsu's a genius.
Asuna's seiyuu sucks hard too.
actualy negima!? (season 2) was more or less based off negima neo.
and lets be honest, neo was better than the first season by a fucking long shot, the animation i thought was at least on par with the mangas, and it was entertaining. id love to see a season 2 of that one.
I love KA's work but i disagree a bit here, the reason i love Love Hina was for the romance and because it had a decent enough plot FOR a harem manga to keep your attention, even the anime was pretty good. Now you get garbage that literally has zero plot almost. For example Nyankoi not to long ago was pretty good but it had a comical story and a fairly reasonable plot i enjoyed it. Same goes for Nagaserete Airantou and various others, but then princess lover for example, had a great first episode then was completely shit, the new OVA looks 1000x better than the series as well, at least it's more realistic.
@Darkrockslicer "And pretend males don't exist in this world?"
I don't have a DAMN problem with that AT-FUCKING-ALL.
The role of the male lead who gets exited about girls can be perfectly filled by a lesbian as Miyafuji Yoshika as show to the world.
Unfortunately the year of yuri was 2009, so I agree with Ken, but I keep my hopes for a yuriful year 2011.
it was said that if the OVAs of Negima did well after X releases, then theyre gonna start releasing Negima via movie versions.
Im pretty sure i read it from an official source, just cant remember the exact place, probably ANN.
Forgive my ignorance but who is that? Looks familiar but I couldn't place a name or anime to save my life.
Hime, the mayor of whatever the town was called in the manga/show Yozakura Quartet
shes from Yozakura Quartet and shes always called hime^^
Hime from Yozakura Quartet.
thank you, she's my wife =)
I love your avatar. Hime-sama. It had to be said :)
OVA episodes are given whit the negima mangas nowadays, they are up to when Negi meets Rakan now and started right as the school festival ended.
Also negima's theme gradually changed from romance anime to action.
and yet its more harem now than it was before.
heres hopeing for a master ku ending or nodokas 3some ending.
Negima anime and live-action both suck cock. Read the manga or GTFO.