As promised, the newly formed coalition of Japanese and US manga publishers has indicated it is pursuing legal action against major manga piracy and scanlation sites in defence of its copyrights.
The Digital Comic Association, a Japanese publisher group supposedly formed to promote digital sales but fast turning into the manga equivalent of the RIAA, has partnered with 4 top English language publishers to tackle a short-list of 30 problem sites.
Starting with the US sites, those who ignore legal warnings will be sued for damages and subjected to criminal charges where appropriate.
With the sites in question maintaining substantial server presences in the US (although at least one major network is managed by a shady Chinese company), it does not seem likely publishers will have much trouble shutting them down.
Publishers may be in for a rude awakening once they have taken down the major offenders – in lieu of a proper legal online alternative, a rush of freeloading manga fans to even more robust torrent sites seems the likely response, not a sudden rush to bookshops as publishers rather naively seem to hope.