Spring Has Come – Haru-chan Returns in NHK Weather Moe!
- Categories: Anime, News
- Date: Mar 13, 2010 11:38 JST
- Tags: Anthropomorphisation, Bizarre, Image Gallery, Marketing, Moe, NHK, TV
Japan’s budgetarily challenged public broadcaster NHK has taken to providing moe anthropomorphisations of the seasons in its weather reports, the star of the show being the lovely Haru-chan (Spring-chan), who can be seen in a variety of curious illustrations on national TV once again with the onset of spring…
Lest anyone doubt these images, she is completely official and even has her own informative homepage complete with meteorological manga.
Haru-chan in stormy mood:
Evil Haru-chan harrows the land with a spring tempest:
Hay-fever countermeasures:
General Winter is getting ahead of himself:
“Moe” in a very literal sense.
Other seasons also receive personifications: Konatsu (Little Summer), Aki-chan (Autumn), Tsuyu-kun (Rainy Season), and of course cold-hearted Fuyu-shogun (General Winter) and his fiery summer counterpart. They each have the character for their season etched onto their foreheads in case things aren’t obvious enough.
Naturally there are plenty of unofficial renditions:



















































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Broadcaster: There will be a violent hurricane tomorrow morning! I repeat; there will be..
Audiences: So Moe... NGHHH...
In pic number 1 that looks like Kyon's little sister.
Haru-chan is the reason for the season.
More proof the Japanese can't handle serious material without it being brought down to the level of a child by making it extra moe and chibi.
Well the reason for this is that Japan has FOUR SEASONS.
This was actually more awesome than i thought
If this keeps on, I see an anime coming
Holy shit, if weather news were like that here, I'd watch them every day, hell, I'd TAPE them!
I'd memorize forecasts and look up stuff about weather, and people would be impressed about my knowledge and usefulness. But secretly, it'd be all thanks to moe! mwhahahaha!
http://img1.sankakustatic.com/wp-content/gallery/safe-misc-iv/haru-chan-nhk-weather-report-moe-seasons-028.jpg
For some reason, this General Winter reminds me of the Lich King from Warcraft.
BTW, we see Little Summer, but where's her sister Summer proper? Would she look like an elegant ane-san in a short-sleeved one-piece dress?
Seriously Japan Seriously...
haru-chan movie @ youtube
ttp://www.youtube.com/results?search_query=%E6%98%A5%E3%81%A1%E3%82%83%E3%82%93&search=tag
LOLWut
Is Spring-chan greek?
I wonder what aliens must think of this.
its a conspiracy!
Why is there a censorship "can't-show-this" black circle around the tip of the weathercaster guy's pointing stick?! Is the tip penis-shaped or something?
....I think I might like watching the weather now...
Where's duckface?
In just a few more short decades, there wouldn't even be any reason to take over Japan anymore; the people there will all have died of being worthless virgins.
why is he hitting her!?
>.>
<.<
It's a CONSPIRACY! D:
This is why Japan is superior. Also, that last pic is pure genius.
Wow! That is soooo coool!!
It looks like it would be fun to work for that weather station...
KAWAII~~ >_< XDDDDDDD
kawaii means cute
Really thanks for informing us, Master of the Obvious.
Welcome to the NHK...
Inbo da...
It's a good thing you explained that for us. Your target audience has no interest in or knowledge of anything Japanese, after all.
Anon is actually making a reference to this image [http://kielmaru07.files.wordpress.com/2009/05/1259829153228.jpg]. It's not a meme so people can't know about it or get the joke.
If I hadn't seen it before my reaction would probably be the same as null's.
25 26 and 27 made me lol
Is it a weather channel aimed at kids ?
:/
now if only the news was that interesting
I still prefer Lily :3
Yeah, would be better if they used Touhou characters instead.
Lily for spring
Yuuka for summer
Aki sisters for autumn
Letty for winter
Moe all year around.
Actually, my first thought when I saw this report was "SPRING IS HERE~!"
That said, this newscast needs more danmaku.
Only japan would make me watch the weather without getting bored...
We so need HNK-ON as a full blown anime. Weather Moe vs Moe blobbery.
Please don't say you are lazy, because there's a full week of sunny weather ahead.
datte hontou wa crazyyyyyyyyyyyyyyyyyyyyyyyyyyy
All I could think while looking through the pictures was Haru-chan going, "Take it easy!"
ゆっくりはるなってね!!!
Pic #07 scares me 3:
Fuyu looks GAR
I still think that Fuyu-shogun should be Mizore-chan instead.
Lol, it'd be pretty weird if they use a moe character to represent a really huge typhoon, people might underestimate it...
"I hear there's a huge typhoon coming!"
"Hahah, yeah, it's so cute!"
How's this instead:
http://img163.imageshack.us/img163/7152/d7011a7e0dfb74f1c800912.jpg
now nhk need to do is to have anime character to be tv news presenter.
What do you mean "some"? Aren't all Japanese Otaku?
I think I read some genetic study where they found the gene for otaku-ness is especially strong in Japan.
At first I was like what the hack?
Than I was like holy fucking shit, what the bloody hell is this?
If that happens, (presumably I live in Japan) I wouldn't mind dying in the storm now...
If I die, I'll blame haru-chan and bring her to hell with me...~kawaiiii
Japan is so cute, no wonder why some Japanese became otaku...
... Is it alright for me to want to do a season? '_';
Hahah, yeah, it's so cute.
Hahaha. What next?
Ame-chan? In dripping wet see-through clothes?